Dell Power Solutions 2012 Media Kit

2011 Eddie Bronze Winner—best full issue!

Your guide to maximizing IT efficiency dell.com/powersolutions

Media kit 2012

v2011.12.08

Editorial Digital + Editorial Sponsorship
Contacts
mission Print Editions calendar opportunities
Your guide to maximizing IT efficiency

Launch your solution computing technology landscape from desktop, • Complimentary subscriptions to Power Solutions,
mobile, and tablet endpoints to the data center, cloud, Dell’s flagship publication, are delivered directly to
into the Virtual Era with
storage, and beyond. business customers in Public, Large Enterprise, and
Power Solutions Magazine
• Each quarterly edition offers the latest expert advice, SMB business units. In addition, distribution reaches
Prepare your IT customers for the Virtual Era by in-depth features, and articles architected to help IT Dell sales/marketing teams, business partners, and
arming them with the latest in expert advice, solutions, organizations of all sizes prepare for the Virtual Era. events/trade shows worldwide.
and technology. Comprehensive editorial coverage includes the latest • Power Solutions has a combined print/digital
guidance in key transformational areas—leveraging circulation of over 400K with each quarterly issue.
• Multiply your outbound efficiency with Power the benefits of virtualization from data center to • Power Solutions is now available on the Zinio digital
Solutions—the magazine for marketing your IT desktop; intelligently managing the data deluge; publishing platform—enabling access to your content
solutions to enterprise IT. Keep your potential enabling an increasingly mobile workforce with access from any mobile or desktop device supporting the
customer base up-to-date with the rapidly evolving anytime, anywhere on any device; embracing the Zinio Reader.
consumerization of IT while protecting the organization; • Multiple special editions are produced annually
and orchestrating a practical transition to the cloud—plus (recent examples include Windows 7 Migration
real-life case studies, best practices, and much more. Guide, Efficient IT, Connected Learning,
and Compellent Storage supplements).
• Best sales tool: Dell’s field sales force routinely
rates Power Solutions among their best customer
leave-behinds.

Zinio Digital Edition:
zinio.com/powersolutions

Power Solutions Web Edition:
dell.com/powersolutions

Follow us on Twitter:
twitter.com/powersolutions

2 Power Solutions Magazine media kit | dell.com/powersolutions

Contacts

Digital, Print, and Web exposure: You get it all!
Your content in Power Solutions is published in triplicate across our Digital Edition, Print Edition, and Web Edition—
and amplified through multiple social media channels. Enterprise IT decision makers can access your message
anywhere, anytime—from any device, form factor, or channel they prefer.

Digital Edition—the perfect medium for an increasingly mobile IT workforce
• We have partnered with Zinio, the world’s largest digital newsstand publisher, to deliver your sponsored content in
Power Solutions through a state-of-the-art reading platform
• Readers can access Power Solutions—which is available for immediate download from any of the 23 global
Zinio newsstands—across tablets, smartphones, and desktop devices, including optimized versions for Apple iOS,
Android, Windows 7, Mac OS X, and Linux
• Through the Zinio experience, readers can move seamlessly between regular and text-only versions of pages,
plus access videos, audio, interactive graphics, and much more
• Power Solutions digital subscriptions and individual issues are available directly from zinio.com/powersolutions
or from the Zinio newsstands
• Digital-only rich-media insertions are available—see your advertising representative

The Zinio Digital Edition is available across a
variety of platforms, including Apple iOS, Android,
Windows 7, Mac OS X, and Linux


Contacts

Print Edition—better than ever on 90%+ recycled paper
• Our customary print edition is typically 100 pages or more, in a perfect-bound, end-to-end 4-color format—
printed on glossy, 90%+ recycled paper with Forest Stewardship Council (FSC) certification
• Individual copies are polybagged and mailed to subscribers
• Bulk shipments go worldwide to the Dell sales force and office locations, business partners, and trade shows
• Subscriptions to the Print Edition are available at dell.com/powersolutions_subscribe

Web Edition—re-engineered to live on a content management system
• Our dell.com site, which has recently been re-engineered to live on a searchable content management
system (CMS), is packed with all content from the latest issue, plus late-breaking content as it emerges from
the Power Solutions editorial engine
• Your content lives online in its entirety for 24 months: the last 8 regular quarterly issues are always available
• Visit us at dell.com/powersolutions


Contacts

Editorial calendar CY2012–2013*
Issue Editorial themes* Street + Press Editorial Ad space Ad review Ad mat’ls
Online date date deadline deadline date deadline

Efficient IT special Theme: Discover the power to do more
edition 2012 issue This bonus issue focuses on how five transformational imperatives—mobility, consumerization, virtualization, cloud, and data management—are changing the economics
(Print + Digital) of success in the Virtual Era, empowering a highly agile workforce to collaborate on innovations that were unimaginable a few short years ago. Plus, the latest customer
success stories that bring the strategy to life.
12/22/11 12/6/11 9/13/11 10/25/11 11/1/11 11/8/11

2012 Issue 1 Feature section: Escalate efficiency with next-generation computing solutions, including an in-depth guide to the latest blade servers, cloud servers, microservers,
(Print + Digital) and rack server solutions.
3/2/12 2/10/12 11/18/11 12/30/11 1/6/12 1/13/12

Next-Generation Theme: Up the ante on education, including key technologies to help your K-12 and higher educational institutions make the grade.
Learning special edition
2012 Issue
(Print + Digital) 3/2/12 2/10/12 11/18/11 12/30/11 1/6/12 1/13/12

2012 Issue 2 Feature section: Focus on end-user computing, including virtual desktop, mobility, security, tablets, and IT consumerization.
(Print + Digital)
6/1/12 5/11/12 2/17/12 3/30/12 4/6/12 4/13/12

2012 Issue 3 Feature section: Taming the virtualization wave, including latest extensions to the Dell Virtual Integrated System (VIS), VIS private cloud, hypervisor roundup, storage
(Print + Digital) virtualization, and much more.
8/31/12 8/10/12 5/18/12 6/29/12 7/6/12 7/13/12

2012 Issue 4 Feature section: Accelerate IT with services, including application development, business process, consulting, infrastructure, and support services.
(Print + Digital)
11/30/12 11/9/12 8/17/12 9/28/12 10/5/12 10/12/12

2013 Issue 1
Topics to come 3/1/13 2/8/13 11/16/12 12/28/12 1/4/13 1/11/13
(Print + Digital)

2013 Issue 2
Topics to come 5/31/13 5/10/13 2/15/13 3/29/13 4/5/13 4/12/13
(Print + Digital)

2013 Issue 3
Topics to come 8/30/13 8/9/13 5/17/13 6/28/13 7/5/13 7/12/13
(Print + Digital)

2013 Issue 4
Topics to come 11/29/13 11/8/13 8/16/13 9/27/13 10/4/13 10/11/13
(Print + Digital)

In every issue Application development; case studies; cloud services; collaboration; consumerization; client operating systems; databases; desktops, laptops, tablets, and workstations;
Efficient IT including mobility, consumerization, virtualization, cloud, and data management domains; green IT; Linux; high-performance computing; Microsoft Windows
environment; mobility management; networking; operating systems; power and cooling; rack and blade servers; security; server operating systems; services; storage;
systems management; virtualization.

*Schedule and featured topics subject to change. Last update: 09 December 2011


Contacts

Sponsorship opportunities

Editorial insertions Display advertisements Product showcase
With a recent end-to-end creative redesign, With messaging tailored to the specific A unique advertorial placement
Power Solutions editorial insertions are the quintessential IT demographic you are trying to reach, opportunity, the product showcase in
long-format medium for delivering compelling editorial classic display ads are a tried-and-true full- or half-page format offers a blend
content to your target IT demographic and a powerful medium for marketing your product, of medium-length copy and artwork
complement to your marketing program. Our in-house service, or solution. In addition to premier for promoting specific products,
editorial and creative team will partner with you to cover placement positions, ads on inside services, and solutions in a concise,
transform your raw textual content into a state-of-the-art pages can be powerful complements to call-to-action–oriented form factor.
article format, including action-oriented copy, your sponsored editorial insertions. QR Our editorial and design team will
purpose-built diagrams and artwork, contextual scan codes can also be integrated into ads work with you to craft the optimum
stock photography, and plentiful options for inserting to instantly connect you with customers messaging and creative.
call-to-action elements in the page margins. from their mobile devices.
Available to qualified sponsors.


Contacts

Sponsorship opportunities (continued)

Product spotlight Rich media insertions
With prominent placement in the Available only in the Zinio Digital
magazine, your insertion will appear in Edition, rich media insertions and
the product spotlight section with other enhanced interactive pages are the
similar 1/6-page ads, and can include perfect solution for delivering your
short-burst copy plus a video thumbnail message to an increasingly mobile
and link or a QR scan code for rapid IT workforce. Contact your sales
response from mobile readers. representative for more information
on this digital opportunity.


Contacts

Rate card CY2012
Standard Print Edition + Zinio Digital Edition (published 4X per year)
Display advertising rates* 1X 2X 4X 6X 8X
2-page spread, 4-color $36,795 $35,325 $33,995 $32,990 $31,980
Full page, 4-color $19,500 $18,115 $17,450 $16,825 $16,400
1/2 page, 4-color $12,250 $11,725 $11,305 $10,850 $10,570
1/4 page, 4-color (horizontal only) $7,425 $7,265 $6,815 $6,615 $6,390
Premium display advertising position charges* (upcharge from base display advertising rates)
Premium for inside front cover (C2) +25%
Premium for inside back cover (C3) +15%
Premium for outside back cover (C4) +25%
First 15 pages, special position +10%
Product showcase insertions* 1X 2X 4X 6X 8X
Full page, 4-color $19,500 $18,115 $17,450 $16,825 $16,400
1/2 page, 4-color $12,250 $11,725 $11,305 $10,850 $10,570
Product spotlight insertions* 1X 2X 4X 6X 8X
1/6 page, 4-color (with video thumbnail or QR code) $4,900 $4,555 $4,385 $4,225 $4,125
Sponsored editorial insertions* Insertion rate
Contributed editorial—editable Word manuscript $6,000
provided (per page, with 1/2-page or larger display ad)
Contributed editorial—editable Word manuscript $9,000
provided (per page, without display ad)
Contributed case study—editable Word manuscript $6,000
provided (per page, with 1/2-page or larger display ad)
Contributed case study—editable Word manuscript $9,000
provided (per page, without 1/2-page or larger display ad)
Professional writing services (incremental to insertion rates) On request
Professional design services (nonstandard creative work, On request
incremental to insertion rates)
*Rates subject to change. Last update: 8 December 2011


Contacts

Rate card CY2012 (continued)
Additional insertion offerings

Print Edition inserts* Insertion rate

Bind-in postcard insert On request

Bind-in multipage insert On request

Bind-in gatefold insert On request

Postal polybag flysheet insert On request

Special dedicated partner sections* Insertion rate

2 to 6+ pages On request

Web Edition banner ads* Insertion rate

Web Edition banner ads On request

Zinio Digital Edition inserts and rich media* Insertion rate

Digital embedded content—Digital Edition–only video/audio on existing page On request

Digital interactive pages—Digital Edition–only interactive pages developed on a custom basis On request

Digital advertisements—Digital Edition–only advertisements On request

Special Digital mailing with custom e-mail On request

Special edition magazines* Insertion rate

Custom publishing approach, based on requirements On request

*Rates subject to change. Last update: 8 December 2011


Contacts

Media specifications
Display ad specs

Magazine trim size: 8.375 in. x 10.875 in. Quarter-page Half-page Half-page
horizontal horizontal vertical Full page
Printing process: Web offset, 150 lpi; all pages 7.0 in. x 2.45 in. 7.0 in. x 4.75 in. 3.4 in. x 10.125 in. 7.625 in. x 10.125 in.

4-color process
Non-bleed
Bindery: Perfect bound
Production formats:
• Application source files with all printer/screen fonts
Quarter-page Half-page Half-page
and any links (Adobe InDesign, Adobe Illustrator,
horizontal horizontal vertical Full page Two-page spread
and Adobe Photoshop are preferred formats) 8.625 in. x 3.0 in. 8.625 in. x 5.375 in. 4.15 in. x 11.125 in. 8.625 in. x 11.125 in. 17.0 in. x 11.125 in.

• All continuous files should be 300 dpi; vector files
should be 2,400 dpi Full bleed*
• No RGB colors; no PMS colors
Safety: Allow 1/4 in. margin on all sides for live matter
*Full-bleed measurements include 1/8” bleed on either three or four page edges as needed.
Proofs: Color proof at 100% should be submitted with
the file
Product showcase specs Product spotlight specs
File delivery: FTP services available; please contact us Half-page Sixth-page
for upload instructions Full page horizontal vertical
7.625 in. x 10.125 in. 7.0 in. x 4.75 in. (To ﬁt Word template)

Submit materials to:
Dell Power Solutions
c/o Cathy Luo, ad coordinator
cathy@tdagroup.com

TDA Group, LLC
Note: Dell Inc. must approve all ads prior to publication. Dell reserves the right to reduce any
800 West El Camino Real, Suite 101
material that is larger than the specified sizes and the advertiser/agency is required to pay for
Mountain View, CA 94040
the services involved. Dell may reject files that do not meet the specifications listed or reserve
Phone: 650.919.1200 x138
the right to charge the advertiser for required changes to meet production specifications.
Fax: 650.919.1210


Contacts

Editorial and sales contacts Advertising contacts
Kyle Walkenhorst
Editorial and publishing contacts Sales director
Tom Kolnowski kyle@sprocketmedia.com
Editor-in-chief and publisher 323.340.8585
tom_kolnowski@dell.com
512.728.9033 Shaun Mehr
Sales manager | Western U.S. and South/Central America
Kathryn White shaun@sprocketmedia.com
Features editor 949.923.1660
kathryn_white@dell.com
512.725.1317 Steve Branda
Sales account manager | Eastern U.S. and Canada
Dawn Davidson steve.branda@sprocketmedia.com
Senior editor 201.483.7871
dawn_davidson@dell.com
512.723.6325 Mark Makinney
Sales account manager | EMEA/APJ
Cissy Walker mark.makinney@sprocketmedia.com
Business operations 805.709.4745
cissy_walker@dell.com
512.724.2752 Cindy Elhaj
Advertising sales assistant
Debra McDonald cindy.elhaj@sprocketmedia.com
Managing editor 626.396.9414 | 626.396.9416 | fax
debra@tdagroup.com
650.919.1200 x108 Cathy Luo
Ad coordinator
cathy@tdagroup.com
650.919.1200 x138 | 650.919.1210 | fax

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