Dell Power Solutions 2012 Media Kit
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Dell Power Solutions 2012 Media Kit Dell Power Solutions 2012 Media Kit Presentation Transcript

  • 2011 Eddie Bronze Winner—best full issue! Your guide to maximizing IT efficiency dell.com/powersolutions Media kit 2012v2011.12.08
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencyLaunch your solution computing technology landscape from desktop, • Complimentary subscriptions to Power Solutions, mobile, and tablet endpoints to the data center, cloud, Dell’s flagship publication, are delivered directly tointo the Virtual Era with storage, and beyond. business customers in Public, Large Enterprise, andPower Solutions Magazine • Each quarterly edition offers the latest expert advice, SMB business units. In addition, distribution reachesPrepare your IT customers for the Virtual Era by in-depth features, and articles architected to help IT Dell sales/marketing teams, business partners, andarming them with the latest in expert advice, solutions, organizations of all sizes prepare for the Virtual Era. events/trade shows worldwide.and technology. Comprehensive editorial coverage includes the latest • Power Solutions has a combined print/digital guidance in key transformational areas—leveraging circulation of over 400K with each quarterly issue.• Multiply your outbound efficiency with Power the benefits of virtualization from data center to • Power Solutions is now available on the Zinio digital Solutions—the magazine for marketing your IT desktop; intelligently managing the data deluge; publishing platform—enabling access to your content solutions to enterprise IT. Keep your potential enabling an increasingly mobile workforce with access from any mobile or desktop device supporting the customer base up-to-date with the rapidly evolving anytime, anywhere on any device; embracing the Zinio Reader. consumerization of IT while protecting the organization; • Multiple special editions are produced annually and orchestrating a practical transition to the cloud—plus (recent examples include Windows 7 Migration real-life case studies, best practices, and much more. Guide, Efficient IT, Connected Learning, and Compellent Storage supplements). • Best sales tool: Dell’s field sales force routinely rates Power Solutions among their best customer leave-behinds. Zinio Digital Edition: zinio.com/powersolutions Power Solutions Web Edition: dell.com/powersolutions Follow us on Twitter: twitter.com/powersolutions2 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiency Digital, Print, and Web exposure: You get it all! Your content in Power Solutions is published in triplicate across our Digital Edition, Print Edition, and Web Edition— and amplified through multiple social media channels. Enterprise IT decision makers can access your message anywhere, anytime—from any device, form factor, or channel they prefer. Digital Edition—the perfect medium for an increasingly mobile IT workforce • We have partnered with Zinio, the world’s largest digital newsstand publisher, to deliver your sponsored content in Power Solutions through a state-of-the-art reading platform • Readers can access Power Solutions—which is available for immediate download from any of the 23 global Zinio newsstands—across tablets, smartphones, and desktop devices, including optimized versions for Apple iOS, Android, Windows 7, Mac OS X, and Linux • Through the Zinio experience, readers can move seamlessly between regular and text-only versions of pages, plus access videos, audio, interactive graphics, and much more • Power Solutions digital subscriptions and individual issues are available directly from zinio.com/powersolutions or from the Zinio newsstands • Digital-only rich-media insertions are available—see your advertising representative The Zinio Digital Edition is available across a variety of platforms, including Apple iOS, Android, Windows 7, Mac OS X, and Linux3 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiency Print Edition—better than ever on 90%+ recycled paper • Our customary print edition is typically 100 pages or more, in a perfect-bound, end-to-end 4-color format— printed on glossy, 90%+ recycled paper with Forest Stewardship Council (FSC) certification • Individual copies are polybagged and mailed to subscribers • Bulk shipments go worldwide to the Dell sales force and office locations, business partners, and trade shows • Subscriptions to the Print Edition are available at dell.com/powersolutions_subscribe Web Edition—re-engineered to live on a content management system • Our dell.com site, which has recently been re-engineered to live on a searchable content management system (CMS), is packed with all content from the latest issue, plus late-breaking content as it emerges from the Power Solutions editorial engine • Your content lives online in its entirety for 24 months: the last 8 regular quarterly issues are always available • Visit us at dell.com/powersolutions4 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencyEditorial calendar CY2012–2013* Issue Editorial themes* Street + Press Editorial Ad space Ad review Ad mat’ls Online date date deadline deadline date deadline Efficient IT special Theme: Discover the power to do more edition 2012 issue This bonus issue focuses on how five transformational imperatives—mobility, consumerization, virtualization, cloud, and data management—are changing the economics (Print + Digital) of success in the Virtual Era, empowering a highly agile workforce to collaborate on innovations that were unimaginable a few short years ago. Plus, the latest customer success stories that bring the strategy to life. 12/22/11 12/6/11 9/13/11 10/25/11 11/1/11 11/8/11 2012 Issue 1 Feature section: Escalate efficiency with next-generation computing solutions, including an in-depth guide to the latest blade servers, cloud servers, microservers, (Print + Digital) and rack server solutions. 3/2/12 2/10/12 11/18/11 12/30/11 1/6/12 1/13/12 Next-Generation Theme: Up the ante on education, including key technologies to help your K-12 and higher educational institutions make the grade. Learning special edition 2012 Issue (Print + Digital) 3/2/12 2/10/12 11/18/11 12/30/11 1/6/12 1/13/12 2012 Issue 2 Feature section: Focus on end-user computing, including virtual desktop, mobility, security, tablets, and IT consumerization. (Print + Digital) 6/1/12 5/11/12 2/17/12 3/30/12 4/6/12 4/13/12 2012 Issue 3 Feature section: Taming the virtualization wave, including latest extensions to the Dell Virtual Integrated System (VIS), VIS private cloud, hypervisor roundup, storage (Print + Digital) virtualization, and much more. 8/31/12 8/10/12 5/18/12 6/29/12 7/6/12 7/13/12 2012 Issue 4 Feature section: Accelerate IT with services, including application development, business process, consulting, infrastructure, and support services. (Print + Digital) 11/30/12 11/9/12 8/17/12 9/28/12 10/5/12 10/12/12 2013 Issue 1 Topics to come 3/1/13 2/8/13 11/16/12 12/28/12 1/4/13 1/11/13 (Print + Digital) 2013 Issue 2 Topics to come 5/31/13 5/10/13 2/15/13 3/29/13 4/5/13 4/12/13 (Print + Digital) 2013 Issue 3 Topics to come 8/30/13 8/9/13 5/17/13 6/28/13 7/5/13 7/12/13 (Print + Digital) 2013 Issue 4 Topics to come 11/29/13 11/8/13 8/16/13 9/27/13 10/4/13 10/11/13 (Print + Digital) In every issue Application development; case studies; cloud services; collaboration; consumerization; client operating systems; databases; desktops, laptops, tablets, and workstations; Efficient IT including mobility, consumerization, virtualization, cloud, and data management domains; green IT; Linux; high-performance computing; Microsoft Windows environment; mobility management; networking; operating systems; power and cooling; rack and blade servers; security; server operating systems; services; storage; systems management; virtualization.*Schedule and featured topics subject to change. Last update: 09 December 20115 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencySponsorship opportunities Editorial insertions Display advertisements Product showcase With a recent end-to-end creative redesign, With messaging tailored to the specific A unique advertorial placementPower Solutions editorial insertions are the quintessential IT demographic you are trying to reach, opportunity, the product showcase in long-format medium for delivering compelling editorial classic display ads are a tried-and-true full- or half-page format offers a blend content to your target IT demographic and a powerful medium for marketing your product, of medium-length copy and artwork complement to your marketing program. Our in-house service, or solution. In addition to premier for promoting specific products, editorial and creative team will partner with you to cover placement positions, ads on inside services, and solutions in a concise, transform your raw textual content into a state-of-the-art pages can be powerful complements to call-to-action–oriented form factor. article format, including action-oriented copy, your sponsored editorial insertions. QR Our editorial and design team will purpose-built diagrams and artwork, contextual scan codes can also be integrated into ads work with you to craft the optimum stock photography, and plentiful options for inserting to instantly connect you with customers messaging and creative. call-to-action elements in the page margins. from their mobile devices. Available to qualified sponsors.6 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencySponsorship opportunities (continued) Product spotlight Rich media insertions With prominent placement in the Available only in the Zinio Digital magazine, your insertion will appear in Edition, rich media insertions and the product spotlight section with other enhanced interactive pages are the similar 1/6-page ads, and can include perfect solution for delivering your short-burst copy plus a video thumbnail message to an increasingly mobile and link or a QR scan code for rapid IT workforce. Contact your sales response from mobile readers. representative for more information on this digital opportunity.7 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencyRate card CY2012 Standard Print Edition + Zinio Digital Edition (published 4X per year) Display advertising rates* 1X 2X 4X 6X 8X 2-page spread, 4-color $36,795 $35,325 $33,995 $32,990 $31,980 Full page, 4-color $19,500 $18,115 $17,450 $16,825 $16,400 1/2 page, 4-color $12,250 $11,725 $11,305 $10,850 $10,570 1/4 page, 4-color (horizontal only) $7,425 $7,265 $6,815 $6,615 $6,390 Premium display advertising position charges* (upcharge from base display advertising rates) Premium for inside front cover (C2) +25% Premium for inside back cover (C3) +15% Premium for outside back cover (C4) +25% First 15 pages, special position +10% Product showcase insertions* 1X 2X 4X 6X 8X Full page, 4-color $19,500 $18,115 $17,450 $16,825 $16,400 1/2 page, 4-color $12,250 $11,725 $11,305 $10,850 $10,570 Product spotlight insertions* 1X 2X 4X 6X 8X 1/6 page, 4-color (with video thumbnail or QR code) $4,900 $4,555 $4,385 $4,225 $4,125 Sponsored editorial insertions* Insertion rate Contributed editorial—editable Word manuscript $6,000 provided (per page, with 1/2-page or larger display ad) Contributed editorial—editable Word manuscript $9,000 provided (per page, without display ad) Contributed case study—editable Word manuscript $6,000 provided (per page, with 1/2-page or larger display ad) Contributed case study—editable Word manuscript $9,000 provided (per page, without 1/2-page or larger display ad) Professional writing services (incremental to insertion rates) On request Professional design services (nonstandard creative work, On request incremental to insertion rates)*Rates subject to change. Last update: 8 December 20118 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencyRate card CY2012 (continued) Additional insertion offerings Print Edition inserts* Insertion rate Bind-in postcard insert On request Bind-in multipage insert On request Bind-in gatefold insert On request Postal polybag flysheet insert On request Special dedicated partner sections* Insertion rate 2 to 6+ pages On request Web Edition banner ads* Insertion rate Web Edition banner ads On request Zinio Digital Edition inserts and rich media* Insertion rate Digital embedded content—Digital Edition–only video/audio on existing page On request Digital interactive pages—Digital Edition–only interactive pages developed on a custom basis On request Digital advertisements—Digital Edition–only advertisements On request Special Digital mailing with custom e-mail On request Special edition magazines* Insertion rate Custom publishing approach, based on requirements On request*Rates subject to change. Last update: 8 December 20119 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiencyMedia specifications Display ad specsMagazine trim size: 8.375 in. x 10.875 in. Quarter-page Half-page Half-page horizontal horizontal vertical Full pagePrinting process: Web offset, 150 lpi; all pages 7.0 in. x 2.45 in. 7.0 in. x 4.75 in. 3.4 in. x 10.125 in. 7.625 in. x 10.125 in.4-color process Non-bleedBindery: Perfect boundProduction formats:• Application source files with all printer/screen fonts Quarter-page Half-page Half-page and any links (Adobe InDesign, Adobe Illustrator, horizontal horizontal vertical Full page Two-page spread and Adobe Photoshop are preferred formats) 8.625 in. x 3.0 in. 8.625 in. x 5.375 in. 4.15 in. x 11.125 in. 8.625 in. x 11.125 in. 17.0 in. x 11.125 in.• All continuous files should be 300 dpi; vector files should be 2,400 dpi Full bleed*• No RGB colors; no PMS colorsSafety: Allow 1/4 in. margin on all sides for live matter *Full-bleed measurements include 1/8” bleed on either three or four page edges as needed.Proofs: Color proof at 100% should be submitted withthe file Product showcase specs Product spotlight specsFile delivery: FTP services available; please contact us Half-page Sixth-pagefor upload instructions Full page horizontal vertical 7.625 in. x 10.125 in. 7.0 in. x 4.75 in. (To fit Word template)Submit materials to:Dell Power Solutionsc/o Cathy Luo, ad coordinatorcathy@tdagroup.comTDA Group, LLC Note: Dell Inc. must approve all ads prior to publication. Dell reserves the right to reduce any800 West El Camino Real, Suite 101 material that is larger than the specified sizes and the advertiser/agency is required to pay forMountain View, CA 94040 the services involved. Dell may reject files that do not meet the specifications listed or reservePhone: 650.919.1200 x138 the right to charge the advertiser for required changes to meet production specifications.Fax: 650.919.121010 Power Solutions Magazine media kit | dell.com/powersolutions
  • Editorial Digital + Editorial Sponsorship Contacts mission Print Editions calendar opportunitiesYour guide to maximizing IT efficiency Editorial and sales contacts Advertising contacts Kyle Walkenhorst Editorial and publishing contacts Sales director Tom Kolnowski kyle@sprocketmedia.com Editor-in-chief and publisher 323.340.8585 tom_kolnowski@dell.com 512.728.9033 Shaun Mehr Sales manager | Western U.S. and South/Central America Kathryn White shaun@sprocketmedia.com Features editor 949.923.1660 kathryn_white@dell.com 512.725.1317 Steve Branda Sales account manager | Eastern U.S. and Canada Dawn Davidson steve.branda@sprocketmedia.com Senior editor 201.483.7871 dawn_davidson@dell.com 512.723.6325 Mark Makinney Sales account manager | EMEA/APJ Cissy Walker mark.makinney@sprocketmedia.com Business operations 805.709.4745 cissy_walker@dell.com 512.724.2752 Cindy Elhaj Advertising sales assistant Debra McDonald cindy.elhaj@sprocketmedia.com Managing editor 626.396.9414 | 626.396.9416 | fax debra@tdagroup.com 650.919.1200 x108 Cathy Luo Ad coordinator cathy@tdagroup.com 650.919.1200 x138 | 650.919.1210 | fax