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                    Oracle Publishing Group Media Kit 2013
WELCOME

          CONTENT CREATION         ONLINE PROGRAMS             ADVERTISING SPECS   DEMAND GENERATION          CONTACT   CONTACTS




                 The Oracle Publishing Group is pleased to bring you the 2013 Media Kit—a concise view
                 of the latest go-to-market programs and tools to help you increase pipeline and sales.

                 • Largest and most loyal Oracle audience
                 • Annually renewed and audited Oracle lists
                 • Longest running and most trusted resource of Oracle news and information


                  An integrated marketing approach that utilizes a mix of print, digital, mobile and social
                 programs providing you with a fast start to the brand awareness and lead generation that
                 you need. Contact your partner marketing representative to get the best program and most
                 competitive rates for your marketing needs.

                 We welcome your comments and suggestions.

                 Please e-mail: Jennifer.Hamilton@oracle.com




                                                                                                                           2
TABLE OF CONTENTS
                                                                                                 ORACLE INDEPTH
ORACLE MAGAZINE          PROFIT MAGAZINE           JAVA MAGAZINE         ADVERTISING SPECS                        MARKETING SERVICES   CONTACTS
                                                                                                  NEWSLETTERS




  Oracle Magazine                                       Oracle InDepth Newsletters

  	  4	        Audience                                 	 15	       News and Information for Oracle 		
  	  5	        Advertising Rates                        		          Applications and Technology Solutions
  	6-7	        Editorial Calendar
                                                        Marketing Opportunities
  Profit: Technology Powered. Business Driven.          	   16	     Online Programs
   	    8	     Audience                                 	   17	     Demand Generation
  	     9	     Adverising Rates                         	   18	     Creative Resources
  	    13	     Editorial Calendar
                                                        Contacts
  Java Magazine	
                                                        	   19	     Partner Marketing Representatives
  	    11	     Audience
  	    12	     Advertising Rates
  	    13	     Editorial Calendar

  Magazine Advertising Specifications

  	 14	        Advertising Specifications and 		
  		           Materials Submission Information
  	




                                                                                                                                          3
AUDIENCE
                                                                                                                        ORACLE INDEPTH                      MARKETING
     ORACLE MAGAZINE            PROFIT                      JAVA MAGAZINE                  ADVERTISING SPECS                                                                                 CONTACTS
                                                                                                                         NEWSLETTERS                       OPPORTUNITIES




                             Oracle Magazine is the largest IT publication with a combined print and      Frequency: Bimonthly (six issues per year)
                             digital circulation of 550,000 worldwide. Advertising in Oracle Magazine
                                                                                                          Audience: IT management, DBAs, and Developers
                             gives you the ability to build brand awareness and generate leads to your
                             audience of global IT management, programmers, developers, and DBAs.
                                                                                                          Reach the Right Audience**
                                                                                                          •	 79% have IS/IT management/staff
                             Digital Edition
                             Oracle Magazine offers digital subscriptions and an opportunity for          •	   Average company size of readers is 13,144
                             advertisers to connect with readers like never before through direct links   •	   Readers are:
                             from ads and other digital-specific ad programs including inserts, video,    	 • 92% male
                             audio, and surveys.                                                          	 • Median age: 39.3 years
                             View Here
                                                                                                          	 • 94% graduated college or better

                                                                                                          •	   82% evaluate, specify, recommend, or authorize the purchase of products and
                             Distribution*                                                                     services for their company
                             Global: 550,000 (print 397,992; digital 152,008)
                                                                                                          •	 Readers anticipate their organization will spend an average of US$313,000
100% of Oracle Magazine      U.S. 	                 42%
                                                                                                               on computer hardware, software, peripherals, and services for your location
subscribers are currently    Canada 	               3%
                                                                                                               over the next 12 months
employed by companies        Latin America 	        10%
                                                                                                          •	 An average of two other people read the respondents’ copy of Oracle
                             Americas Total 	       55%
listed on the 2010 Fortune                                                                                     Magazine, generating three Readers per Copy (RPC), which means your ad
                             APAC 	                 23%
100 ranking.                                                                                                   reaches 1,548,000 readers
                             EMEA 	                 22%
                                                                                                          •	 53% make purchasing decisions based on third-party ads
                             Event Distribution: Oracle OpenWorld, Collaborate,
                                                                                                               in the magazine
                             Oracle Executive CIO Summits, User Group Events,
                                                                                                          •	 Subscribers’ IT spending on Oracle products is six times
                             Oracle Tech Days, Oracle Architecture Days, Field
                             Marketing, and Field Sales                                                        greater than that of nonsubscribers



                                                                                                          	 *Publisher’s own data
                                                                                                          **From our latest readership survey




                                                                                                                                                                                                4
ADVERTISING RATES
                                                                                                        ORACLE INDEPTH         MARKETING
ORACLE MAGAZINE             PROFIT                 JAVA MAGAZINE              ADVERTISING SPECS                                                            CONTACTS
                                                                                                         NEWSLETTERS          OPPORTUNITIES




                  Advertising Rates: Includes print, digital and mobile
                  Rate Base: 550,000
                  Ad Sizes	                  1x	                      3x	                         6x	                9x		 12x
                  Spread	                  $39,995	 $38,400	 $36,950	$35,860	 $34,770
                  Full Page	               $20,620	                $19,690	                  $18,940	              $18,280	        $17,820
                  ½ Page	                  $13,320	                 $12,745	                 $12,285	              $11,800	        $11,490
                  ¼ Page	                  $8,250	                  $7,895	                   $7,575	               $7,350	         $7,100


                  Premium Position Charges: Premium position charges apply in addition to the earned page rate.
                  Cover 4				                             +30%		 Cover 3				                                      +15%
                  Cover 2, page 1				                     +25%			First 20 pages, special position	                +10%




                                                                                                                                     Continued on page 6
                                                                                                                                                              5
EDITORIAL CALENDAR
                                                                                                                                 ORACLE INDEPTH           MARKETING
                  ORACLE MAGAZINE                         PROFIT                      JAVA MAGAZINE      ADVERTISING SPECS                                                        CONTACTS
                                                                                                                                  NEWSLETTERS            OPPORTUNITIES




Oracle Magazine Editorial Calendar
Issue	                       Features	                                                                Special Partner Section	            Bonus Distribution	            Deadlines

Jan/Feb	                     Oracle Excellence Awards	                                         	 Oracle OpenWorld Attendees	 Ad close
	                            The Oracle Magazine Editors’ Choice Awards are now the		            Oracle Developer Days	      November 9, 2012		
	                            Technologist of the Year Awards, under the Oracle Excellence 			                                Materials due
	                            Awards banner. Learn how the 2012 CIO of the Year, Technologist 	 		                            November 14, 2012
	                            of the Year, and select Oracle Excellence Award winners stand 	
	                            out with Oracle products and technologies.	
Mar/Apr	                     The Cloud Database	                                                 Cloud Computing	 Collaborate ‘13	       Ad close	
	                            Oracle Database has always been the leading enterprise relational 		                 Oracle Developer Days	 January 11, 2013	
	                            database, and it has continuously evolved to support object 			                                             Materials due
	                            technology, internet computing, and more. Learn how the latest 	    		                                      January 16, 2013	
	                            Oracle Database release changes technology and changes the cloud.	

	                            Open to the Public	
	                            Moving to a public cloud environment must do more than relocate
	                            your on-premises IT challenges. Your public cloud must be secure
	                            and standards-based to keep your information safe and your
	                            business agile. See how Oracle Cloud delivers a secure, portable,
	                            and low-cost public cloud for your business.

May/Jun	                     The Enterprise: Social	                                                   	 Oracle Developer Days	                                          Ad close
	                            The social enterprise is about connecting employees, partners, 		           Oracle Tech Days	                                               March 15, 2013
	                            customers, and projects more effectively, efficiently, and productively. 			                                                                Materials due
	                            See how organizations weave social networking into the fabric of 			                                                                        March 20, 2013
	                            their enterprise computing platforms with Oracle technologies. 	
	
	                            Counting on SPARC	
	                            The SPARC processor recently turned 25 years old and is getting
	                            faster and more efficient. From the T3 to the T4 and beyond, read how
	                            Oracle is delivering better-performing SPARC chips and systems to
	                            better-performing businesses.




    Editorial Calendar Subject to Change


                                                                                                                                                                                      6
EDITORIAL CALENDAR
                                                                                                                         ORACLE INDEPTH             MARKETING
         ORACLE MAGAZINE                        PROFIT                       JAVA MAGAZINE        ADVERTISING SPECS                                                    CONTACTS
                                                                                                                          NEWSLETTERS              OPPORTUNITIES


Oracle Magazine Editorial Calendar (Continued)
Issue	              Features	                                                                        Special Partner Section	             Bonus Distribution	      Deadlines

Jul/Aug	            Systems Engineered to Work Together	                                                   Exastack Partners	 Oracle Developer Days	 Ad close	
	                   The Oracle Exadata Database Machine was the first of many Oracle 		                                       Oracle Tech Days	      May 10, 2013
	                   engineered systems—hardware and software engineered to work 	                          		                                        Materials due
	                   together. Businesses are now using multiple connected Oracle 			                                                                 May 15, 2013
	                   engineered systems for online transaction processing, data warehousing,
	                   big data, analytics, and more. Read how organizations are combining
	                   Oracle engineered systems for a better-engineered enterprise and a better bottom line.

	                   Storage: A Growth Story	                                             		
	                   Engineered storage systems combine the best hardware and 			
	                   software to enable your business to handle exponential data growth.			
	                   Learn how organizations are managing more information and improving 				
	                   system performance and storage reliability with Oracle engineered 			
	                   storage solutions.

Sept/Oct	           Architecture as a Service	                                                      	 Oracle OpenWorld - SF	                                       Ad close
	                   Whether your business technology services are in a public cloud, private 		       Oracle Developer Days	                                       July 19, 2013
	                   cloud, or traditional data center, a solid SOA [service-oriented architecture] 			                                                             Materials due
	                   foundation delivers the best service integration and performance—and the 			                                                                   July 24, 2013
	                   best return on your technology investments. Read how Oracle Fusion 	
	                   Middleware solutions—including Oracle SOA Suite—enable the building,
	                   deployment, and management of modern, high-performing, and efficient
	                   business services.

	                   Analytics for Business
	                   Getting the best information and performance out of your analytics in the
	                   information-explosion era can be challenging. See how organizations are
	                   using the latest Oracle Business Intelligence analytics technologies to get
	                   the timely information they need to make mission-critical decisions.

Nov/Dec	            Big Opportunity	                                                                 	                                    UKOUG Conference	        Ad close
	 Datasets can grow so large that traditional approaches for working with 			                                                                                      September 13, 2013
	 data are no longer practical. So what’s the solution? See how Oracle 			                                                                                         Materials due
	 technologies for working with “big data” are delivering big value to 			                                                                                         September 18, 2013
	businesses.	
	                   On the Road	
	                   Tablet computers and smart phones are here, and people expect enterprise
	                   computing capabilities on these devices yesterday. Read how organizations
	                   are using Oracle mobile technology to drive enterprise computing forward.
Editorial Calendar Subject to Change                                                                                                                                        7
AUDIENCE

                                                                                                                       ORACLE INDEPTH                      MARKETING
    ORACLE MAGAZINE            PROFIT                      JAVA MAGAZINE                  ADVERTISING SPECS                                                                                  CONTACTS
                                                                                                                        NEWSLETTERS                       OPPORTUNITIES



                            Profit:                                                                         Frequency: Four issues per year
                            Technology Powered. Business Driven.                                            Audience: C-level and IT executives
                            Each issue of Profit provides the tools and business insight for the
                            enterprise class, business leaders and decision makers to determine how         Place Your Message into the Hands of
                            to build a better business using Oracle technology. As IT and Business          Decision-Makers**
                            grow closer together, we will continue to produce stories that provide new      • 54% are in IT/IS management/staff, while 43% are corporate management/staff

                            and existing customers with insight on how to innovate in their businesses      • Average company size of readers is 10,969
                            and make the most of their IT investments.                                      • Respondents are:

                            With a combined print and digital circulation of 110,000, you have the          	 • 92% male
                            unique opportunity to influence an exclusive audience of top executives         	 • Median age: 39.4 years
                            and decision-makers worldwide.
                                                                                                            	 • 95% graduated college or better

                                                                                                            • 90% are involved in evaluating, specifying, recommending, or authorizing the
                            Digital Edition
                                                                                                              purchase of products and services for their company
87% of Profit subscribers   Profit now offers digital subscriptions and an opportunity for advertisers to
                            connect with readers like never before through direct links from ads and        • Readers anticipate their organization will spend an average of US$327,000 on
are currently employed                                                                                        computer hardware, software, peripherals, and services for their location over
                            other digital-specific ad programs. View Here
by companies listed                                                                                           the next 12 months
on the 2010 Fortune                                                                                         • An average of 2.4 other people read the respondents’ copy of Profit, generating
                            Distribution*
100 ranking.                                                                                                  3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readers
                            Global: 87,000 (print—includes key C-level events and
                            executive airport lounges—59,314; digital 27,686)                               • 46% both visited a URL contained in/at the end of an article or

                            U.S. 	52%                                                                         visited an advertiser’s Website
                            Canada 	5%
                            Latin America 	8%
                                                                                                            	 *Publisher’s own data
                            Americas Total 	65%
                                                                                                            **From our latest readership survey
                            APAC 	14%
                            EMEA 	21%
                            Event Distribution: Oracle OpenWorld, Collaborate,
                            Oracle Executive CIO Summits, Oracle CFO Summits,
                            User Group Events, Oracle Application Days, Field
                            Marketing, and Field Sales

                                                                                                                                                                                                8
ADVERTISING RATES
                                                                                                                                         ORACLE INDEPTH                    MARKETING
             ORACLE MAGAZINE                         PROFIT                     JAVA MAGAZINE             ADVERTISING SPECS                                                               CONTACTS
                                                                                                                                          NEWSLETTERS                     OPPORTUNITIES




                                     Advertising Rates: Includes print, digital and mobile
                                     Ad Sizes	                        1x	                       3x	                       4x	                      8x	                     12x	
                                     Spread	                       $19,250	                  $19,890	                   $19,220	 $18,715	$18,210
                                     Full Page	                    $10,060	                  $9,645	                    $9,330	                   $9,070	                 $8,825
                                     ½ Page	                        $6,750	                  $6,505	                     $6,310	                  $6,160	                 $6,015
                                     ¼ Page	                        $5.110	                  $4,945	                     $4,810	                  $4,715	                 $4,615

                                     Premium Position Charges: Premium position charges apply in addition to the earned page rate.
                                     Cover 4				         +30%				Cover 3				+15%
                                     Cover 2, page 1				 +25%				First 20 pages, special position		 +10%




Profit Regular Features
Inside Oracle: Oracle news and interviews with the people behind the world’s most complete, open, and integrated business software and hardware systems company.
Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line.

Thought Leadership: Reports on the market trends that influence IT’s role in the business.

Luminaries: Reader-contributed column about the latest IT trends—directly from the people who know.

Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business.

Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world.

Videos, podcasts, and newsletters from Profit Online and the Profit digital edition




                                                                                                                                                                                             9
EDITORIAL CALENDAR
                                                                                                           ORACLE INDEPTH             MARKETING
               ORACLE MAGAZINE             PROFIT             JAVA MAGAZINE        ADVERTISING SPECS                                                         CONTACTS
                                                                                                            NEWSLETTERS              OPPORTUNITIES


 Profit Editorial Calendar
 Issue	 Cover Feature	 Industry Focus	 Special Partner Section	                                                                Bonus 	      Deadlines		
 				                                                                                                                          Distribution	
 Feb	              Talent Management	                                      Public Sector	 Taleo 	 Oracle OpenWorld	                                  Ad close
 	                 The global economy is on the brink of a talent crunch: 			                     Attendees	                                         November 30, 2012
 	                 the growing demand for (and increasing scarcity of) 				                                                                          Materials due	
 	                 knowledged workers and experienced managers is 			                             Industry Events	                                   December 5, 2012
 	                 demanding that executives take a new approach to talent
 	                 management. Fortunately, new business practices and
 	                 enterprise solutions—as well as the advent of social
 	                 recruiting—are improving the odds of finding the right
 	                 fit for an open position.

 May	Analytics	                                                   Financial Services	 Oracle Validated Intergration (OVI) 	 Collaborate ’13	         Ad close
 	   The era of Big Data is here: the onslaught of information 		                     		                                                             April 5, 2013
 	   generated by internal and external business systems			                                                                 Industry Events	         Materials due
 	   continues to increase and shows no signs of abating. 				                                                                                       April 10, 2013
 	   But what data is the most important to your corporate
 	   strategy? What data do you keep, how long do you keep
 	   it, and how much do you pay to have it on hand? Knowing the
 	   right questions to ask your data—and having the right tools
 	   to make the queries—is essential to getting the key business
 	   analytics you need to make the right strategic decisions.

 Aug	              JD Edwards	                                                        Manufacturing, Small- 	 JD Edwards	 Oracle OpenWorld	          Ad close
 	                 For four years, the JD Edwards community of partners and 	         and medium-size			                                             June 21, 2013
 	                 customers has opened their doors to Profit to tell their stories 	 business technology		               JD Edward Events	          Materials due
 	                 of business success. Once again, Profit devotes a special issue 				                                                              June 26, 2013
 	                 to the past success and future vision of the JD Edwards product
 	                 line, as well as a closer look at how Oracle enterprise systems
 	                 can support the business processes and long-term growth of
 	                 small- and medium-size businesses.

 Nov	              Enterprise Cloud 	                                                   High Tech 	 Cloud	 Oracle OpenWorld	                         Ad close		
 	                 Oracle solutions ARE Cloud solutions—deploying powerful 			                             Attendees	                                August 30, 2013
 	                 enterprise technology is now more a matter of customer choice 				                                                                Materials due
 	                 than technological limitations. Anything is possible, whether that 			                  Industry Events	                          September 12, 2013
 	                 means getting fast access to on-demand applications, building a
 	                 private Cloud that delivers IT as a service across an organization,
 	                 or building a hybrid model of on-premises installed IT and Cloud
 	                 technology. How has this new flexibility changed the way IT strategy
 	                 is executed and who is in charge?

Editorial Calendar Subject to Change
                                                                                                                                                                 10
AUDIENCE
                                                                                                    ORACLE INDEPTH                   MARKETING
ORACLE MAGAZINE   PROFIT                    JAVA MAGAZINE                ADVERTISING SPECS                                                                            CONTACTS
                                                                                                     NEWSLETTERS                    OPPORTUNITIES




                  Java Magazine                                                              Target Audience Corporate and independent developers, IT managers,
                  Java Magazine is published on a bimonthly basis in digital and mobile      architects, product managers, and students.
                  formats and is an essential source of knowledge about Java technology,
                  the Java programming language, and Java-based applications for people      Job Function: Software engineers, developers, application development
                  who rely on them in their professional careers, or who aspire to. It       staff and management, software architects, enterprise architects, and executive
                  includes:                                                                  management.

                  Feature articles on Java customers                                         Circulation: Currently 131,000+
                  Java innovations and innovators
                                                                                             Distribution: Bonus distribution of more than 1 million members of the Java
                  Java technical how-tos
                                                                                             community through Java Developer Newsletter, JUGs, and outside-Java lists.
                  Java news—product and partner
                  Java columnists
                                                                                             Georgraphical:	     EMEA 48%
                  JUG and JCP news
                                                                                             	                   North America 30%
                  Java events                                                                	                   APAC 10%
                  Links to online Java communities, downloads, and code repositories         	                   LAD 12%
                  Videos and multimedia demos
                                                                                             Contact your Partner Marketing Representative to request a
                                                                                             Java Magazine Media Kit
                  Digital Edition
                  View Here




                                                                                                                                                                           11
ADVERTISING RATES
                                                                                                ORACLE INDEPTH               MARKETING
ORACLE MAGAZINE    PROFIT                   JAVA MAGAZINE             ADVERTISING SPECS                                                      CONTACTS
                                                                                                 NEWSLETTERS                OPPORTUNITIES




                  Advertising Rates: Includes digital and mobile
                  Ad Sizes	                     1x	                    3x	                     6x	                 9x	              12x
                  Full-page	                 $10,000	                 $9,700	                 $9,300	             $8,800	$7,800
                  ½-page	                     $6,500	                 $6,305	                 $6,045	             $5,720	$5,070
                  ¼-page	                     $4,000	                 $3,880	                 $3,720	             $3,520	$3,120
                  Product Watch	              $2,000	                 $1,940	                 $1,860	             $1,760	           $1,560


                  Premium Position Charges: Premium position charges apply in addition to the earned page rate.
                  Inside Front Cover				                      20%		 	
                  1st 15 pages				                            10%			




                  Additional Opportunities
                  • Digital or video blow-in
                    Cover: $5,000 Inside: $2,500
                  •   Leaderboard or Issue Sponsor: $10,000
                  • Java  Developer Newsletter sponsor (Monthly distribution = 3.8 million)
                      Premier sponsor: $7,500 Issue sponsor: $5,000
                  • List   usage




                                                                                                                                                12
EDITORIAL CALENDAR
                                                                                                                                 ORACLE INDEPTH                    MARKETING
     ORACLE MAGAZINE                      PROFIT                     JAVA MAGAZINE                ADVERTISING SPECS                                                                            CONTACTS
                                                                                                                                  NEWSLETTERS                     OPPORTUNITIES



Java Magazine Editorial Calendar
Issue	Feature			                                                                                                                                                       Deadlines	
Jan/Feb	                       Embedded Java	                                                                                                                          Ad close: December 7, 2012			
	                              Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java 	                        Materials due: December 10, 2012	
	                              in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined.	
	                              Java in Action: Raspberry Pi Foundation			
	                              Java Community Process Q&A: Credit Suisse

March/April	                   The Community Issue			                                                                                                                  Ad close: February 8, 2013		        	
	                              Community and Java go hand in hand. We’ll go deeper than usual in our community coverage. Topics include starting a conference,	        Materials due: February 15, 2013	
	                              educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR and
	                              Adopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more.

May/June	                      The Social Enterprise			                                                                                                                Ad close: April 19, 2013		          	
	                              Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an	         Materials due: April 26, 2013
	                              enterprise developer start? Find out what’s possible today with Java and social.

July/Aug	                      Platform Convergence			                                                                                                                 Ad close: May 31, 2013		
	                              What you need to know about the convergence of Java SE and Java ME.		                                                                   Materials due: June 7, 2013

Sept/Oct	                      Java 8 			                                                                                                                              Ad close: August 16, 2013		         	
	                              Java 8 is here. Here’s a guide to what you need to know to make the most of it.		                                                       Materials due: August 23, 2013
	                              PLUS: Duke’s Choice Awards

Nov/Dec	                       Cloud Computing			                                                                                                                      Ad close: October 4, 2013	    	
	                              A look at how is cloud computing changing development.		                                                                                Materials due: October 11, 2013
	                              PLUS: Best practices in development


	                              In every issue
	                              Java Nation: Community news, profiles, events, books, and more


Editorial Calendar Subject to Change




                                                                                                                                                                                                   13
ADVERTISING SPECIFICATIONS
                                                                                                                 ORACLE INDEPTH      MARKETING
ORACLE MAGAZINE                   PROFIT                  JAVA MAGAZINE               ADVERTISING SPECS                                                               CONTACTS
                                                                                                                  NEWSLETTERS       OPPORTUNITIES




      Trim size: 8” x 10 7/8”	          Live Area: 7” x 9 7/8”                                                                     Material Requirements
                                                                                                                                   1. Press
      Oracle Magazine and Profit Ad Dimensions
                                                                                                                                   Oracle Magazine and Profit are
      Ad Size	                                  Nonbleed (width x depth)	                   Bleed (width x depth)
                                                                                                                                   produced on heat-set web offset.
      Spread	                                   15 1/4” x 9 7/8” * (387mm x 251mm)	         16 1/2” x 11 1/8” (419mm x 283mm)
                                                                                                                                   2. Magazine Specifications
      Full Page	                                7” x 9 7/8” (178mm x 251mm)	                8 1/4” x 11 1/8” (210mm x 283mm)
                                                                                                                                   Trim size is 8” x 10 7/8”
      1/2 Page Spread	                          15 1/4” x 4 7/8” (387mm x 124mm)	           16 1/2” x 4 7/8” (419mm x 124mm)       (203mm x 277mm), perfect bound.
      1/2 Page (horiz.)	                        7” x 4 7/8” (178mm x 124mm)	                NA
                                                                                                                                   3. Digital Specifications
      1/2 Page (vert.)	                         3 3/8” x 9 3/4” (86mm x 248mm)	             NA                                     High-resolution PDF X/1a supplied to Oracle
      1/4 Page	                                 3 3/8” x 4 7/8” (86mm x 124mm)	             NA
                                                                                                                                   Email Materials to:
      1/8 Page **	                              3 3/8” x 2 5/8” (86mm x 62mm)	              NA                                     Jennifer Hamilton
      * includes inside margin and 1/4” (1/8” per page) gutter bleed allowance                                                     jennifer.hamilton@oracle.com
      ** 1/8 page ads for Partner Solutions & Recruitment Advertising only                                                         All ads in Oracle Magazine, Profit, and Java
                                                                                                                                   Magazine are subject to Oracle review. In
                                                                                                                                   order to prevent last-minute changes to your
      Java Magazine Ad Dimensions                                                                                                  ad, we recommend you take the time to review
      Full page (horizontal): 85p4 Wide x 64p0 High                                                                                product names, branding, and copyright
      Half page 36 picas Wide X 58 picas High                                                                                      information prior to your submissions.
      1 column 17p4 Wide X 58p0 High
      Resolution: 300dpi

      Please refer to the following resources:
      •	 oracle.com  (Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt,
        e-mail leslie.steere@oracle.com. Always use the full, trademarked name for Oracle products and services.)
      •	 oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html           (Review Oracle Legal guidelines
        for third-party copyright and trademark use.)
      •	 Please    contact Jennifer Hamilton at jennifer.hamilton@oracle.com for additional information.




                                                                                                                                                                         14
ORACLE INDEPTH NEWSLETTERS

                                                                                               ORACLE INDEPTH             MARKETING
ORACLE MAGAZINE   PROFIT                 JAVA MAGAZINE             ADVERTISING SPECS                                                              CONTACTS
                                                                                                NEWSLETTERS              OPPORTUNITIES




                           Oracle Newsletter Sponsorships                         Newsletter 	                             Distribution	     Frequency
                           Oracle produces newsletters for specific               Architect Community 	                       248,695 	           4x
                           IT and industry segments and sends them                Business Analytics 	                        399,289	            6x
                           to an exclusive list of opt-in subscribers.            CRM 	                                       270,616 	           4x
                           The average open rate is 12 percent, and               Database App Developer 	                   1,141,791 	         12x
                           on average our advertisers get 100 clicks              Data Integration and MDM 	                    5,915 	           4x
                                                                                  Education and Research 	                      4,499 	           4x
                           from each ad. Oracle newsletters have
                                                                                  Enterprise Manager 	                        174,349 	           4x
                           a combined list of more than 4 million
                                                                                  Enterprise Project Portfolio Mgmt. 	         99,466 	           4x
                           subscribers.
                                                                                  Executive Strategy 	                        334,408 	          12x
                           Base rate US$7,500 per issue                           Financial Management 	                      266,278 	           4x
                           View Here                                              Financial Services & Insurance 	            328,958 	           4x
                                                                                  Fusion Middleware 	                         320,683 	           6x
                           Deadlines                                              Human Capital Management 	                  287,569 	           4x
                           The space reservation deadline is the first            Java Developer 	                           1.1 million 	        4x
                           day of the month prior to the issue date,              Linux 	                                     416,893 	           4x
                           and materials are due one week after the               MySQL Newsletter 	                         1.3 million 	       12x
                           reservation deadline (for example, the                 Oracle for Midsize Companies 	              339,349 	           4x
                           February issue deadline is January 1, and              Oracle Cloud Solutions 	                    331,053 	           4x
                           materials are due January 8). Subject to               Oracle WebCenter 	                          302,133 	           4x
                           change. Banner Sizes: 180x120 pixels with              Public Sector 	                             160,538 	           4x
                           no animated graphics. Please include a URL             Retail 	                                    204,953 	           4x
                           to the banner and send materials to                    SPARC 	                                      15,648 	           4x
                                                                                  Security Inside Out	                         65,874 	           4x
                           jennifer.hamilton@oracle.com
                                                                                  Value Chain and Procurement 	               303,452 	           4x
                                                                                  Virtualization 	                             74,008 	           6x




                                                                                                                                                     15
MARKETING OPPORTUNITIES

                                                                                          ORACLE INDEPTH    MARKETING
ORACLE MAGAZINE               PROFIT                  JAVA MAGAZINE   ADVERTISING SPECS                                    CONTACTS
                                                                                           NEWSLETTERS     OPPORTUNITIES




          Online Programs
          Online advertising provides continuous branding and lead
          generation to our exclusive audience of IT professionals.

          Oracle Magazine Online 	       oracle.com/magazine

          Profit Online 	      	         oracle.com/profit

          Base banner rate: US$5,000 per month




                                                                                                                              16
MARKETING OPPORTUNITIES

                                                                                                             ORACLE INDEPTH                 MARKETING
ORACLE MAGAZINE                PROFIT                  JAVA MAGAZINE             ADVERTISING SPECS                                                                          CONTACTS
                                                                                                              NEWSLETTERS                  OPPORTUNITIES




          Demand Generation                                       E-Mail and Direct Mail List Usage                        Digital Assets
                                                                  Oracle Publishing maintains one of the best customer     Reach our digital subscribers by inserting your
          Case Studies/Advertorials                               lists, and partners can rent names. You can segment      digital brochure, blow in, supplement, video, or
          Oracle Publishing Group offers custom case study        your list by any of the categories on the subscription   other promotional material into the digital issues
          programs, enabling partners to present their            card.                                                    of Oracle Magazine, Profit or Java Magazine.
          marketplace initiatives and thought leadership to
          help launch, or enhance marketing campaigns. Printed    Base rate: US$350 per thousand (plus selects)            Digital Insert Specifications:
          as part of the magazine, the case studies deliver                                                                Please contact your Account Manager
          tremendous visibility and lead generation.              Reprints                                                 or Jennifer Hamilton at:
                                                                  Reprints of your supplement/advertorial, special         jennifer.hamilton@oracle.com
          View Here
                                                                  section or advertisement.                                for all multimedia specifications.

          Oracle Magazine Base Rate:
                                                                  Outserts/Onserts                                         Event Distribution
          US$12,500 per page
                                                                  Place your collateral or promotional material in         The Oracle OpenWorld issue of Oracle Magazine and
          Profit Base Rate:                                       Oracle Magazine, Profit or Java Magazine.                Profit are distributed free to all registered attendees.
          US$9,000 per page
                                                                  Digital base rate: US$5,000                              The JavaOne issue of Java Magazine is distributed
          Java Magazine Base Rate:
                                                                                                                           free to all registered attendees.
          US$7,500 per page
                                                                  Printed Polybag
                                                                  A polybag wrapped around Oracle Magazine or Profit       Advertise in the Oracle OpenWorld or JavaOne issue
          Advertising Content Creation
                                                                  carries your company message, providing a powerful       and maximize your company’s attendance.
          Special Sections/Partner Perspectives
                                                                  direct mail option.
          Specific topic-driven feature sections where partners
          are invited to highlight their solutions for specific   Base rate US$20,000 (rate includes free outsert)
          Oracle initiatives.
          View Here




                                                                                                                                                                                17
2013 Oracle Publishing Media Kit Final
2013 Oracle Publishing Media Kit Final

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2013 Oracle Publishing Media Kit Final

  • 1. ADVERTISING SPECS CONTACTS Oracle Publishing Group Media Kit 2013
  • 2. WELCOME CONTENT CREATION ONLINE PROGRAMS ADVERTISING SPECS DEMAND GENERATION CONTACT CONTACTS The Oracle Publishing Group is pleased to bring you the 2013 Media Kit—a concise view of the latest go-to-market programs and tools to help you increase pipeline and sales. • Largest and most loyal Oracle audience • Annually renewed and audited Oracle lists • Longest running and most trusted resource of Oracle news and information An integrated marketing approach that utilizes a mix of print, digital, mobile and social programs providing you with a fast start to the brand awareness and lead generation that you need. Contact your partner marketing representative to get the best program and most competitive rates for your marketing needs. We welcome your comments and suggestions. Please e-mail: Jennifer.Hamilton@oracle.com 2
  • 3. TABLE OF CONTENTS ORACLE INDEPTH ORACLE MAGAZINE PROFIT MAGAZINE JAVA MAGAZINE ADVERTISING SPECS MARKETING SERVICES CONTACTS NEWSLETTERS Oracle Magazine Oracle InDepth Newsletters 4 Audience 15 News and Information for Oracle 5 Advertising Rates Applications and Technology Solutions 6-7 Editorial Calendar Marketing Opportunities Profit: Technology Powered. Business Driven. 16 Online Programs 8 Audience 17 Demand Generation 9 Adverising Rates 18 Creative Resources 13 Editorial Calendar Contacts Java Magazine 19 Partner Marketing Representatives 11 Audience 12 Advertising Rates 13 Editorial Calendar Magazine Advertising Specifications 14 Advertising Specifications and Materials Submission Information 3
  • 4. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine is the largest IT publication with a combined print and Frequency: Bimonthly (six issues per year) digital circulation of 550,000 worldwide. Advertising in Oracle Magazine Audience: IT management, DBAs, and Developers gives you the ability to build brand awareness and generate leads to your audience of global IT management, programmers, developers, and DBAs. Reach the Right Audience** • 79% have IS/IT management/staff Digital Edition Oracle Magazine offers digital subscriptions and an opportunity for • Average company size of readers is 13,144 advertisers to connect with readers like never before through direct links • Readers are: from ads and other digital-specific ad programs including inserts, video, • 92% male audio, and surveys. • Median age: 39.3 years View Here • 94% graduated college or better • 82% evaluate, specify, recommend, or authorize the purchase of products and Distribution* services for their company Global: 550,000 (print 397,992; digital 152,008) • Readers anticipate their organization will spend an average of US$313,000 100% of Oracle Magazine U.S. 42% on computer hardware, software, peripherals, and services for your location subscribers are currently Canada 3% over the next 12 months employed by companies Latin America 10% • An average of two other people read the respondents’ copy of Oracle Americas Total 55% listed on the 2010 Fortune Magazine, generating three Readers per Copy (RPC), which means your ad APAC 23% 100 ranking. reaches 1,548,000 readers EMEA 22% • 53% make purchasing decisions based on third-party ads Event Distribution: Oracle OpenWorld, Collaborate, in the magazine Oracle Executive CIO Summits, User Group Events, • Subscribers’ IT spending on Oracle products is six times Oracle Tech Days, Oracle Architecture Days, Field Marketing, and Field Sales greater than that of nonsubscribers *Publisher’s own data **From our latest readership survey 4
  • 5. ADVERTISING RATES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes print, digital and mobile Rate Base: 550,000 Ad Sizes 1x 3x 6x 9x 12x Spread $39,995 $38,400 $36,950 $35,860 $34,770 Full Page $20,620 $19,690 $18,940 $18,280 $17,820 ½ Page $13,320 $12,745 $12,285 $11,800 $11,490 ¼ Page $8,250 $7,895 $7,575 $7,350 $7,100 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Cover 4 +30% Cover 3 +15% Cover 2, page 1 +25% First 20 pages, special position +10% Continued on page 6 5
  • 6. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine Editorial Calendar Issue Features Special Partner Section Bonus Distribution Deadlines Jan/Feb Oracle Excellence Awards Oracle OpenWorld Attendees Ad close The Oracle Magazine Editors’ Choice Awards are now the Oracle Developer Days November 9, 2012 Technologist of the Year Awards, under the Oracle Excellence Materials due Awards banner. Learn how the 2012 CIO of the Year, Technologist November 14, 2012 of the Year, and select Oracle Excellence Award winners stand out with Oracle products and technologies. Mar/Apr The Cloud Database Cloud Computing Collaborate ‘13 Ad close Oracle Database has always been the leading enterprise relational Oracle Developer Days January 11, 2013 database, and it has continuously evolved to support object Materials due technology, internet computing, and more. Learn how the latest January 16, 2013 Oracle Database release changes technology and changes the cloud. Open to the Public Moving to a public cloud environment must do more than relocate your on-premises IT challenges. Your public cloud must be secure and standards-based to keep your information safe and your business agile. See how Oracle Cloud delivers a secure, portable, and low-cost public cloud for your business. May/Jun The Enterprise: Social Oracle Developer Days Ad close The social enterprise is about connecting employees, partners, Oracle Tech Days March 15, 2013 customers, and projects more effectively, efficiently, and productively. Materials due See how organizations weave social networking into the fabric of March 20, 2013 their enterprise computing platforms with Oracle technologies. Counting on SPARC The SPARC processor recently turned 25 years old and is getting faster and more efficient. From the T3 to the T4 and beyond, read how Oracle is delivering better-performing SPARC chips and systems to better-performing businesses. Editorial Calendar Subject to Change 6
  • 7. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine Editorial Calendar (Continued) Issue Features Special Partner Section Bonus Distribution Deadlines Jul/Aug Systems Engineered to Work Together Exastack Partners Oracle Developer Days Ad close The Oracle Exadata Database Machine was the first of many Oracle Oracle Tech Days May 10, 2013 engineered systems—hardware and software engineered to work Materials due together. Businesses are now using multiple connected Oracle May 15, 2013 engineered systems for online transaction processing, data warehousing, big data, analytics, and more. Read how organizations are combining Oracle engineered systems for a better-engineered enterprise and a better bottom line. Storage: A Growth Story Engineered storage systems combine the best hardware and software to enable your business to handle exponential data growth. Learn how organizations are managing more information and improving system performance and storage reliability with Oracle engineered storage solutions. Sept/Oct Architecture as a Service Oracle OpenWorld - SF Ad close Whether your business technology services are in a public cloud, private Oracle Developer Days July 19, 2013 cloud, or traditional data center, a solid SOA [service-oriented architecture] Materials due foundation delivers the best service integration and performance—and the July 24, 2013 best return on your technology investments. Read how Oracle Fusion Middleware solutions—including Oracle SOA Suite—enable the building, deployment, and management of modern, high-performing, and efficient business services. Analytics for Business Getting the best information and performance out of your analytics in the information-explosion era can be challenging. See how organizations are using the latest Oracle Business Intelligence analytics technologies to get the timely information they need to make mission-critical decisions. Nov/Dec Big Opportunity UKOUG Conference Ad close Datasets can grow so large that traditional approaches for working with September 13, 2013 data are no longer practical. So what’s the solution? See how Oracle Materials due technologies for working with “big data” are delivering big value to September 18, 2013 businesses. On the Road Tablet computers and smart phones are here, and people expect enterprise computing capabilities on these devices yesterday. Read how organizations are using Oracle mobile technology to drive enterprise computing forward. Editorial Calendar Subject to Change 7
  • 8. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Profit: Frequency: Four issues per year Technology Powered. Business Driven. Audience: C-level and IT executives Each issue of Profit provides the tools and business insight for the enterprise class, business leaders and decision makers to determine how Place Your Message into the Hands of to build a better business using Oracle technology. As IT and Business Decision-Makers** grow closer together, we will continue to produce stories that provide new • 54% are in IT/IS management/staff, while 43% are corporate management/staff and existing customers with insight on how to innovate in their businesses • Average company size of readers is 10,969 and make the most of their IT investments. • Respondents are: With a combined print and digital circulation of 110,000, you have the • 92% male unique opportunity to influence an exclusive audience of top executives • Median age: 39.4 years and decision-makers worldwide. • 95% graduated college or better • 90% are involved in evaluating, specifying, recommending, or authorizing the Digital Edition purchase of products and services for their company 87% of Profit subscribers Profit now offers digital subscriptions and an opportunity for advertisers to connect with readers like never before through direct links from ads and • Readers anticipate their organization will spend an average of US$327,000 on are currently employed computer hardware, software, peripherals, and services for their location over other digital-specific ad programs. View Here by companies listed the next 12 months on the 2010 Fortune • An average of 2.4 other people read the respondents’ copy of Profit, generating Distribution* 100 ranking. 3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readers Global: 87,000 (print—includes key C-level events and executive airport lounges—59,314; digital 27,686) • 46% both visited a URL contained in/at the end of an article or U.S. 52% visited an advertiser’s Website Canada 5% Latin America 8% *Publisher’s own data Americas Total 65% **From our latest readership survey APAC 14% EMEA 21% Event Distribution: Oracle OpenWorld, Collaborate, Oracle Executive CIO Summits, Oracle CFO Summits, User Group Events, Oracle Application Days, Field Marketing, and Field Sales 8
  • 9. ADVERTISING RATES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes print, digital and mobile Ad Sizes 1x 3x 4x 8x 12x Spread $19,250 $19,890 $19,220 $18,715 $18,210 Full Page $10,060 $9,645 $9,330 $9,070 $8,825 ½ Page $6,750 $6,505 $6,310 $6,160 $6,015 ¼ Page $5.110 $4,945 $4,810 $4,715 $4,615 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Cover 4 +30% Cover 3 +15% Cover 2, page 1 +25% First 20 pages, special position +10% Profit Regular Features Inside Oracle: Oracle news and interviews with the people behind the world’s most complete, open, and integrated business software and hardware systems company. Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line. Thought Leadership: Reports on the market trends that influence IT’s role in the business. Luminaries: Reader-contributed column about the latest IT trends—directly from the people who know. Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business. Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world. Videos, podcasts, and newsletters from Profit Online and the Profit digital edition 9
  • 10. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Profit Editorial Calendar Issue Cover Feature Industry Focus Special Partner Section Bonus Deadlines Distribution Feb Talent Management Public Sector Taleo Oracle OpenWorld Ad close The global economy is on the brink of a talent crunch: Attendees November 30, 2012 the growing demand for (and increasing scarcity of) Materials due knowledged workers and experienced managers is Industry Events December 5, 2012 demanding that executives take a new approach to talent management. Fortunately, new business practices and enterprise solutions—as well as the advent of social recruiting—are improving the odds of finding the right fit for an open position. May Analytics Financial Services Oracle Validated Intergration (OVI) Collaborate ’13 Ad close The era of Big Data is here: the onslaught of information April 5, 2013 generated by internal and external business systems Industry Events Materials due continues to increase and shows no signs of abating. April 10, 2013 But what data is the most important to your corporate strategy? What data do you keep, how long do you keep it, and how much do you pay to have it on hand? Knowing the right questions to ask your data—and having the right tools to make the queries—is essential to getting the key business analytics you need to make the right strategic decisions. Aug JD Edwards Manufacturing, Small- JD Edwards Oracle OpenWorld Ad close For four years, the JD Edwards community of partners and and medium-size June 21, 2013 customers has opened their doors to Profit to tell their stories business technology JD Edward Events Materials due of business success. Once again, Profit devotes a special issue June 26, 2013 to the past success and future vision of the JD Edwards product line, as well as a closer look at how Oracle enterprise systems can support the business processes and long-term growth of small- and medium-size businesses. Nov Enterprise Cloud High Tech Cloud Oracle OpenWorld Ad close Oracle solutions ARE Cloud solutions—deploying powerful Attendees August 30, 2013 enterprise technology is now more a matter of customer choice Materials due than technological limitations. Anything is possible, whether that Industry Events September 12, 2013 means getting fast access to on-demand applications, building a private Cloud that delivers IT as a service across an organization, or building a hybrid model of on-premises installed IT and Cloud technology. How has this new flexibility changed the way IT strategy is executed and who is in charge? Editorial Calendar Subject to Change 10
  • 11. AUDIENCE ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Java Magazine Target Audience Corporate and independent developers, IT managers, Java Magazine is published on a bimonthly basis in digital and mobile architects, product managers, and students. formats and is an essential source of knowledge about Java technology, the Java programming language, and Java-based applications for people Job Function: Software engineers, developers, application development who rely on them in their professional careers, or who aspire to. It staff and management, software architects, enterprise architects, and executive includes: management. Feature articles on Java customers Circulation: Currently 131,000+ Java innovations and innovators Distribution: Bonus distribution of more than 1 million members of the Java Java technical how-tos community through Java Developer Newsletter, JUGs, and outside-Java lists. Java news—product and partner Java columnists Georgraphical: EMEA 48% JUG and JCP news North America 30% Java events APAC 10% Links to online Java communities, downloads, and code repositories LAD 12% Videos and multimedia demos Contact your Partner Marketing Representative to request a Java Magazine Media Kit Digital Edition View Here 11
  • 12. ADVERTISING RATES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Advertising Rates: Includes digital and mobile Ad Sizes 1x 3x 6x 9x 12x Full-page $10,000 $9,700 $9,300 $8,800 $7,800 ½-page $6,500 $6,305 $6,045 $5,720 $5,070 ¼-page $4,000 $3,880 $3,720 $3,520 $3,120 Product Watch $2,000 $1,940 $1,860 $1,760 $1,560 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Inside Front Cover 20% 1st 15 pages 10% Additional Opportunities • Digital or video blow-in Cover: $5,000 Inside: $2,500 • Leaderboard or Issue Sponsor: $10,000 • Java Developer Newsletter sponsor (Monthly distribution = 3.8 million) Premier sponsor: $7,500 Issue sponsor: $5,000 • List usage 12
  • 13. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Java Magazine Editorial Calendar Issue Feature Deadlines Jan/Feb Embedded Java Ad close: December 7, 2012 Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java Materials due: December 10, 2012 in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined. Java in Action: Raspberry Pi Foundation Java Community Process Q&A: Credit Suisse March/April The Community Issue Ad close: February 8, 2013 Community and Java go hand in hand. We’ll go deeper than usual in our community coverage. Topics include starting a conference, Materials due: February 15, 2013 educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR and Adopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more. May/June The Social Enterprise Ad close: April 19, 2013 Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an Materials due: April 26, 2013 enterprise developer start? Find out what’s possible today with Java and social. July/Aug Platform Convergence Ad close: May 31, 2013 What you need to know about the convergence of Java SE and Java ME. Materials due: June 7, 2013 Sept/Oct Java 8 Ad close: August 16, 2013 Java 8 is here. Here’s a guide to what you need to know to make the most of it. Materials due: August 23, 2013 PLUS: Duke’s Choice Awards Nov/Dec Cloud Computing Ad close: October 4, 2013 A look at how is cloud computing changing development. Materials due: October 11, 2013 PLUS: Best practices in development In every issue Java Nation: Community news, profiles, events, books, and more Editorial Calendar Subject to Change 13
  • 14. ADVERTISING SPECIFICATIONS ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Trim size: 8” x 10 7/8” Live Area: 7” x 9 7/8” Material Requirements 1. Press Oracle Magazine and Profit Ad Dimensions Oracle Magazine and Profit are Ad Size Nonbleed (width x depth) Bleed (width x depth) produced on heat-set web offset. Spread 15 1/4” x 9 7/8” * (387mm x 251mm) 16 1/2” x 11 1/8” (419mm x 283mm) 2. Magazine Specifications Full Page 7” x 9 7/8” (178mm x 251mm) 8 1/4” x 11 1/8” (210mm x 283mm) Trim size is 8” x 10 7/8” 1/2 Page Spread 15 1/4” x 4 7/8” (387mm x 124mm) 16 1/2” x 4 7/8” (419mm x 124mm) (203mm x 277mm), perfect bound. 1/2 Page (horiz.) 7” x 4 7/8” (178mm x 124mm) NA 3. Digital Specifications 1/2 Page (vert.) 3 3/8” x 9 3/4” (86mm x 248mm) NA High-resolution PDF X/1a supplied to Oracle 1/4 Page 3 3/8” x 4 7/8” (86mm x 124mm) NA Email Materials to: 1/8 Page ** 3 3/8” x 2 5/8” (86mm x 62mm) NA Jennifer Hamilton * includes inside margin and 1/4” (1/8” per page) gutter bleed allowance jennifer.hamilton@oracle.com ** 1/8 page ads for Partner Solutions & Recruitment Advertising only All ads in Oracle Magazine, Profit, and Java Magazine are subject to Oracle review. In order to prevent last-minute changes to your Java Magazine Ad Dimensions ad, we recommend you take the time to review Full page (horizontal): 85p4 Wide x 64p0 High product names, branding, and copyright Half page 36 picas Wide X 58 picas High information prior to your submissions. 1 column 17p4 Wide X 58p0 High Resolution: 300dpi Please refer to the following resources: • oracle.com (Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt, e-mail leslie.steere@oracle.com. Always use the full, trademarked name for Oracle products and services.) • oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html (Review Oracle Legal guidelines for third-party copyright and trademark use.) • Please contact Jennifer Hamilton at jennifer.hamilton@oracle.com for additional information. 14
  • 15. ORACLE INDEPTH NEWSLETTERS ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Newsletter Sponsorships Newsletter Distribution Frequency Oracle produces newsletters for specific Architect Community 248,695 4x IT and industry segments and sends them Business Analytics 399,289 6x to an exclusive list of opt-in subscribers. CRM 270,616 4x The average open rate is 12 percent, and Database App Developer 1,141,791 12x on average our advertisers get 100 clicks Data Integration and MDM 5,915 4x Education and Research 4,499 4x from each ad. Oracle newsletters have Enterprise Manager 174,349 4x a combined list of more than 4 million Enterprise Project Portfolio Mgmt. 99,466 4x subscribers. Executive Strategy 334,408 12x Base rate US$7,500 per issue Financial Management 266,278 4x View Here Financial Services & Insurance 328,958 4x Fusion Middleware 320,683 6x Deadlines Human Capital Management 287,569 4x The space reservation deadline is the first Java Developer 1.1 million 4x day of the month prior to the issue date, Linux 416,893 4x and materials are due one week after the MySQL Newsletter 1.3 million 12x reservation deadline (for example, the Oracle for Midsize Companies 339,349 4x February issue deadline is January 1, and Oracle Cloud Solutions 331,053 4x materials are due January 8). Subject to Oracle WebCenter 302,133 4x change. Banner Sizes: 180x120 pixels with Public Sector 160,538 4x no animated graphics. Please include a URL Retail 204,953 4x to the banner and send materials to SPARC 15,648 4x Security Inside Out 65,874 4x jennifer.hamilton@oracle.com Value Chain and Procurement 303,452 4x Virtualization 74,008 6x 15
  • 16. MARKETING OPPORTUNITIES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Online Programs Online advertising provides continuous branding and lead generation to our exclusive audience of IT professionals. Oracle Magazine Online oracle.com/magazine Profit Online oracle.com/profit Base banner rate: US$5,000 per month 16
  • 17. MARKETING OPPORTUNITIES ORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Demand Generation E-Mail and Direct Mail List Usage Digital Assets Oracle Publishing maintains one of the best customer Reach our digital subscribers by inserting your Case Studies/Advertorials lists, and partners can rent names. You can segment digital brochure, blow in, supplement, video, or Oracle Publishing Group offers custom case study your list by any of the categories on the subscription other promotional material into the digital issues programs, enabling partners to present their card. of Oracle Magazine, Profit or Java Magazine. marketplace initiatives and thought leadership to help launch, or enhance marketing campaigns. Printed Base rate: US$350 per thousand (plus selects) Digital Insert Specifications: as part of the magazine, the case studies deliver Please contact your Account Manager tremendous visibility and lead generation. Reprints or Jennifer Hamilton at: Reprints of your supplement/advertorial, special jennifer.hamilton@oracle.com View Here section or advertisement. for all multimedia specifications. Oracle Magazine Base Rate: Outserts/Onserts Event Distribution US$12,500 per page Place your collateral or promotional material in The Oracle OpenWorld issue of Oracle Magazine and Profit Base Rate: Oracle Magazine, Profit or Java Magazine. Profit are distributed free to all registered attendees. US$9,000 per page Digital base rate: US$5,000 The JavaOne issue of Java Magazine is distributed Java Magazine Base Rate: free to all registered attendees. US$7,500 per page Printed Polybag A polybag wrapped around Oracle Magazine or Profit Advertise in the Oracle OpenWorld or JavaOne issue Advertising Content Creation carries your company message, providing a powerful and maximize your company’s attendance. Special Sections/Partner Perspectives direct mail option. Specific topic-driven feature sections where partners are invited to highlight their solutions for specific Base rate US$20,000 (rate includes free outsert) Oracle initiatives. View Here 17