The Ideal Digital Marketing Mix
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The Ideal Digital Marketing Mix

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Discover through C.L.O.S.E and A.I.D how to build and engage online audiences.

Discover through C.L.O.S.E and A.I.D how to build and engage online audiences.

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  • “You have to treat social media, especially Twitter, like a networking event. If you walk up to every person and just pitch your product, you’re going to get thrown out. Or ignored,” said Scott Stratten, president of Toronto-based Un-Marketing, which focuses on what it calls authentic marketing. “Social media is not just another broadcast platform for you to send out your crappy ads,” he added. In fact, “the click-through rates are horrible. The ROI is horrible. But it’s great for conversations. It’s great for customer service. And it’s great for networking.” <br />
  • “You have to treat social media, especially Twitter, like a networking event. If you walk up to every person and just pitch your product, you’re going to get thrown out. Or ignored,” said Scott Stratten, president of Toronto-based Un-Marketing, which focuses on what it calls authentic marketing. “Social media is not just another broadcast platform for you to send out your crappy ads,” he added. In fact, “the click-through rates are horrible. The ROI is horrible. But it’s great for conversations. It’s great for customer service. And it’s great for networking.” <br />

The Ideal Digital Marketing Mix The Ideal Digital Marketing Mix Presentation Transcript

  • We Hearts The Arts *
  • Part 1: Introduction The Digital Marketing Mix Social. Search. Mobile.
  • Part 1: Introduction: Social Media Social Media
  • Part 1: Introduction: Social Media now use social media, up from 40% in 2012. 57%%of small businesses
  • Part 1: Introduction: Social Media 92% of small business owners say that social media is an effective marketing tool E-Strategy Trends 92%
  • The Focus is on Relationships •relationship building •customer service It’s about relationships Part 1: Introduction: Social Media
  • Relationship Building Part 1: Introduction: Social Media
  • Customer Service Part 1: Introduction: Social Media
  • Part 1: Introduction: Social Media Brand Relationship Building Customer Service Social Media
  • Part 1: Social Media What it’s not about Part 1: Introduction: Social Media
  • Part 1: Social Media Selling Part 1: Social Media
  • Part 1: Social Media C.L.O.SE Part 1: Introduction: Social Media compel. listen. observe. seek. educate.
  • Part 1: Social Media COMPEL Part 1: Introduction: Social Media building a memorable presence on multiple platforms
  • Part 1: Social Media Facebook Part 1: Introduction: Social Media Let’s be friends and have fun, here’s my #nomakeup shot I nominate Jenny and Sherrie
  • Part 1: Social Media LinkedIn Part 1: Introduction: Social Media Networking - You seem cool maybe we can work together i.e; you don’t know me but add me!
  • Part 1: Social Media Twitter Part 1: Introduction: Social Media I am in a hurry! This is what I am doing, who I am talking to and this is what it’s pertaining to..
  • Part 1: Social Media Google+ Part 1: Introduction: Social Media Where is everyone? I was told they are giving away free stuff.
  • Part 1: Social Media Other considerations Part 1: Introduction: Social Media Instagram pinterest foursquare Flickr behance
  • Listen and Observe Action Is Taken Fanpage Is ‘liked’ People Call Foot Traffic Increase Track Results ( Facebook insights ) Step 3: Consumers respond and results are tracked Interpret Results & Develop New Strategy Part 1: Introduction: Social Media
  • Part 1: Social MediaPart 1: Introduction: Social Media Seeking Warm Connections
  • Part 1: Social MediaPart 1: Introduction: Social Media Example of a Warm Connection
  • Part 1: Social MediaPart 1: Introduction: Social Media Example of a Warm Connection
  • Part 1: Social MediaPart 1: Introduction: Social Media Educating your prospects
  • Part 1: Social MediaPart 1: Introduction: Social Media Educating your prospects
  • Part 1: Social Media Who’s doing it well, Locally? Part 1: Introduction: Social Media
  • Tiffany Butt - Hanlon Realtor
  • What is she doing well? 1. Using local trending content to start conversations and she’s on multiple platforms ( C ) 2. Creating content relevant to her primary audience ( O and L ) 3. Using hash tags to give context to content ( S, O and L ) 4. Real-Time Marketing ( S ) 5. Blogging ( E )
  • She’s utilizing content that is trending, local and relevant to a Newfoundland audience
  • Her content appeals to her Facebook following. 80% of her users are woman aged 24-35.
  • Using Hashtags to give context to her social content
  • Real-time Marketing
  • Blogging
  • Search Part 1: Search Engine Marketing
  • Types Of Search Part 1: Search Engine Marketing
  • Organic Part 1: Search Engine Marketing
  • Paid Part 1: Introduction: Social Media Text
  • Search Engines Part 1: Search Engine Marketing
  • Paid Key Terms Part 2: Search Engine Marketing
  • Cost-Per-Click ( CPC ) Price-Per-Click ( PPC ) Display Network Advertising Search Advertising Video Campaigns Part 1: Search Engine Marketing
  • Web Images Video News Maps more>> Google Search I’m Feeling Lucky Relevant Search term Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds) Sponsored Links Relevant Search Term Connect with consumers looking for what you’re offering. Your Title Here Dynamic and engaging sales pitch To get consumers to click. www.buymenow.ca Your Title Here Dynamic and engaging sales pitch based on description and keywords. To get consumers to click. www.buymenow.ca Sponsored Links Part 1: Search Engine Marketing Search Advertising: PPC, CPC
  • Web Images Video News Maps more>> Google Search I’m Feeling Lucky Relevant Search term Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds) Sponsored Links Relevant Search Term Connect with consumers looking for what you’re offering. Your Title Here Dynamic and engaging sales pitch To get consumers to click. www.buymenow.ca Your Title Here Dynamic and engaging sales pitch based on description and keywords. To get consumers to click. www.buymenow.ca Sponsored Links Part 1: Search Engine Marketing Search Advertising: PPC, CPC
  • Part 1: Search Engine Marketing Display Network Advertising
  • Part 1: Search Engine Marketing Google Adwords
  • Are you feeling like this? Part1: Search Engine Marketing
  • Part1: Search Engine Marketing Call Google Customer Support 1-866-2GOOGLE 9am - 8pm est
  • Action. Insights. Developing Strategy Part 1: Search Engine Marketing
  • Part1: Search Engine Marketing Google Search I’m Feeling Lucky Relevant Search term Your Title Here Dynamic and engaging sales pitch To get consumers to click. www.bymenow.ca Paid Search Paid Placement Actions
  • 49 Part1: Search Engine Marketing
  • Part 2: Search Engine MarketingPart1: Search Engine Marketing Traffic is directed to your digital channels
  • Audience Insights: Google Analytics Part1: Search Engine Marketing
  • Audience Insights: Facebook Insights Part1: Search Engine Marketing
  • Content Insights: Klout.com Part1: Search Engine Marketing
  • Develop Strategy - Dr. Yaremchuk Part1: Search Engine Marketing
  • Traffic was down by 45% from last year observing analytics Part1: Search Engine Marketing
  • Why? Part 1: Search Engine Marketing
  • Competitors are developing more content than Dr. Y Part1: Search Engine Marketing
  • Develop More Website Content and post more often Part 1: Search Engine Marketing
  • Use Google+ to gain rankings Part1: Search Engine Marketing
  • Authorship and Posting Content Part1: Search Engine Marketing
  • Because Sergey says content from your website to Google+ Will rank better Part1: Search Engine Marketing
  • Geo Local SEO Marketing If you’re not on page one, you’re not relevant Google has moved local searches to the top of local results along with a map on the side of the page Part1: Search Engine Marketing Signup for a Google Places Account
  • Search Overview: Types of Search: Organic and Paid ( CPC, PPC ) Action. Insights. Developing Strategy Part1: Search Engine Marketing
  • Mobile Part1: Mobile
  • 70% of all internet users Part1: Mobile are mobile China is 83% - ZDNet
  • Responsive Web Design Part1: Mobile
  • Part 1 The Digital Marketing Mix Social. Search. Mobile.
  • Part 2: Tools and Tips Insights and Analytics
  • Facebook Insights Part2: Insight and Analytics
  • HootSuite hootsuite.com Part2: Insight and Analytics