New businesses use it to introduce new products/services
Existing businesses use it to discover what consumers are saying about their product/service
Fortune 500 companies use it to strengthen their ‘Brand’
(Traditional Methods) Outbound Marketing - Use broadcast media to advertise: TV, radio, newspaper - Use lead generation like: cold calling, mass mailing, email - Consumers have more ways of controlling & blocking what they do not want to see, hear or read - Resulting in traditional methods becoming less effective
Where to start? There are soooooo many Social Media/Network sites out there! Start with a couple of the broader ones like: Twitter - Facebook - BLOGs then.... focus on audience specific ones that relate to your business & reach your target audience
Key to a successful SM campaign is knowing where to find YOUR audience
Each venue of SM attracts its own kind of audience
Check the demographics of various SM sites to determine which is best for you
Search your competitors by Name or Business Name to see which networks they are part of
Peek at the next slide before the ‘hands-on’ exercise!
I searched for ‘Lance Timmerman’ who is a dentist in Tukwila WA. Not only is his web site showing up on Page 1 but also his presence in : - YouTube - Twitter - Facebook - BlogCatalog - MyPlick - LinkedIn - VodPod - Maplandia & CitySearch (Geographical directories) ***MORE on page 2 as well! Exercise on next slide
Hands-on Time! 1. Explore the demographics of some of the top SM sites 2. Try to locate at least one SM site that you feel reaches your target audience HINT : You may need to search your competitor by name or business to locate some potential SM sites
It's not all about you, interact. Get to know others; don't just try to sell and promote your products. It won't work. Work on building relationships
Spamming is not ok, ever. Spamming is becoming a problem in the social media networks, and we are being required to weed through it just like we do in our inboxes. Don't spam followers; if they didn't ask for it, don't send it. It's that simple! Permission marketing is key.
Inconsistency will lead to failure. You must be consistent when it comes to using social media. Participating once a month or once a week just won't get the results you desire.
Don't be a social media snob. Obviously social marketing is about being social; be willing to listen & learn from others, and this isn't just about others in your industry.
Want followers? You will have to be a follower . You cannot sign up and start off in social media thinking everyone is just going to come and follow you. You must be a follower to get followers – interact & build relationships.
S ocial marketing isn't about flying solo, participate - interact .
This site is used to store, share and discover web bookmarked sites/pages
More than 5 million users
Allows users to discover and rate web pages, photos and videos
Personalized Recommendation Search Engine that uses peer & Social Networking principles
Movie Time!!!! Next we are going to view a series of short videos that will provide you with more information about some of the various Social Media and Social Networking sites …where’s the popcorn?