Lorna Slott ATT new frontier
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Lorna Slott ATT new frontier

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Presentation by Lorna Slott, AT&T during the session "Small Cells, DAS Wi-Fi - the New Frontier

Presentation by Lorna Slott, AT&T during the session "Small Cells, DAS Wi-Fi - the New Frontier

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Lorna Slott ATT new frontier Lorna Slott ATT new frontier Presentation Transcript

  • Small Cell, DAS, Wi-Fi the New Wireless Frontier © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Lorna Slott Area Manager Midwest Region, Antenna Solutions Group AT&T Services, Inc. lorna.slott@att.com September 19, 2013
  • Network Business Drivers Catalyst for In- Building Wireless Small Cells & Wi-Fi offload © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.2
  • Network Business Drivers © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 3 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 US Mobile Data Traffic petabytes
  • Demand More More! © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 4 US Mobile Data Traffic petabytes  Mobile data volume growing exponentially  Smartphone sales outnumber PC sales  Congested macro networks  Wireless providers looking for more tools to supplement the macro network
  • Tremendous Wi-Fi Growth 5 19K 21K 27K 30K 32K 2008 2009 2010 2011 2012 Venues 20M 85.5M 382.1M 1.23B 2008 2009 2010 2011 2012 Connections • In 4Q12, 705.5M connections were made to the AT&T Wi-Fi Network – More than 5000 connections per minute • +40% connections made in 4Q12 from mobile smartphone and tablet devices versus 2011. 2.7B • Since 2008, expanded Wi-Fi to more types of venues – including hotels, restaurants, retail locations, stadiums, airports, universities, and hot zones • In 4Q12 mobile devices carried +3x more data traffic than 4Q11. © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Network Business Drivers © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 6 AT&T is one of the leading smartphone providers in the U.S. 1Q'10 2Q'10 3Q'10 4Q'10 1Q'11 2Q'11 3Q'11 4Q'11 1Q'12 2Q'12 3Q'12 4Q'12 1Q'13 2Q'13 35% 36% 39% 43% 46% 50% 53% 57% 59% 62% 64% 67% 72% 73% AT&T Smartphone Penetration
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 7 Catalyst for In-Building Wireless • Smartphone adoption – Nearly 75% of AT&Ts postpaid customers have a smartphone. Typical smartphone user consumes 50X more data. • LEEDS – RF cannot penetrate window coating in Leadership in Energy and Environmental Design buildings. • Wireless-only households & workplaces – Wireless penetration now exceeds 100% • Municipal Public Safety requirements - National Fire Protection Association codes mandate emergency first responder radio coverage in all commercial and large office buildings. • Dense urban – Ensure coverage in office buildings above the 10th floor. • Municipal restrictions – Due to zoning restrictions may be difficult to expand macro network.
  • Network Business Drivers 8 Nearly 80% of worldwide data connections initiate inside a building RF Design strategy must transition from an outside- in to inside-out methodology © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • AT&T’s Antenna Solutions Group 9 • AT&T’s Antenna Solutions Group (ASG) is responsible for extending the capabilities of AT&Ts wireless network within large public venues providing our customers the best mobile broadband experience • Once the venue is under contract, ASG will turn over responsibility to AT&Ts Towers group to market the system to the other wireless carriers. www.atttowers.com © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Small Cell Comparison Solution Description Technology # Users Cell Radius DAS Typically fed by a macro or micro base station. High power, multi-frequency, multi-carrier. UMTS HSPA+ LTE Up to 1,800 users per base station Up to 3 miles Wi-Fi A wireless access point connects a group of wireless devices to an adjacent wired LAN. 802.11b 802.11g 802.11n Up to 200 users per a 3-radio access point 65 feet Microcell Short-range base station used for enhancing indoor and/or outdoor coverage. UMTS HSPA+ 32 to 200 users Up to ≈1 mile Metrocell High-capacity, low power device that fills in coverage holes within buildings. UMTS HSPA+ 16 to 32 users 10,000 – 20,000 square feet Picocell Typically used for indoor applications such as office buildings, airports, and malls. UMTS 32 users Up to 750 feet Femtocell A small, low-power cellular base station typically used for a home or small business. UMTS 4-6 users 40 feet 10
  • High Level Architecture © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 11
  • Small Cells Growth 12 Small cells are anticipated to grow 2000%- from 3.2 million in 2012 to 62.4 million by 2016 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Source: http://www.smallcellforum.org/newsstory-small-cells-to-make-up-almost-90-percent-of-all-base-stations-by-2016
  • Small Cells for your home, office and neighborhood © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Wi-Fi Offloading 14 Many of AT&Ts smart phones will automatically authenticate on AT&Ts Wi-Fi networks, benefits: Customer • Higher data rates • Does not count towards wireless data cap Venue Owner • Potential to create custom “landing” page • Custom applications •Revenue opportunities through increased sales Carrier • Offloads traffic from macro network • Better wireless spectrum utilization • Wi-Fi per MB cost less than equivalent capacity on macro network Cisco forecasts that 46% of handset & tablet traffic will be offloaded in 2017 Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, Feb 2013 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Thank-you! 15 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.