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Vertical Markets Session

Vertical Markets Session

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  • The “green” color indicates that the network become unified allowing spectrums to support any protocol/purpose. Note: Our most recent (December 2011) agreements with Clearwire allow for continued use of WiMAX at 2.5 into 2016 and options for input and use of LTE at 2.5 GHz as they build that network. Combined with Sprint’s LTE offering at 1900 MHz, this partnership will allow for a robust 4G portfolio offering both reach and capacity.

AGL Chicago 2013 panel presentations AGL Chicago 2013 panel presentations Presentation Transcript

  • Vertical Markets: Fertile Ground for Small Cell Technology Lorna Slott Area Manager Midwest Region, Antenna Solutions Group AT&T Services, Inc. lorna.slott@att.com © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Small Cell Technology AT&T’s Investment in Small Cells Small Cell Deployment Results © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.2
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. What are Small Cells? Small cells are low-power wireless access points that provide improved cellular coverage and capacity for homes, enterprises, and metropolitan and rural public spaces. They range from femtocells (the smallest) to microcells (the largest). Residential Femtocell Enterprise Picocell/ Metrocell Metropolitan & Rural Metrocell/ Microcell3
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. When are Small Cells Practical? Provide coverage to whitespace buildings or floors (smaller footprint, tight CapEx) Address UMTS (future LTE/Wi-Fi) coverage issues reflected in CIQ data or enterprise customer complaints Relieve capacity demand in- building in spectrum constrained markets Provide easily deployable temporary capacity or coverage for specific events Small Cells 4
  • Comparing In-Building Solution options © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.5 Repeaters* Repeaters (also called BDA or bi-directional amplifier) are used in small (<100K sq. ft) venues to expand coverage. A repeater uses a rooftop antenna draw capacity from a nearby macro cell site as the RF source and rebroadcasts the signal throughout the facility. Donor cell site capacity is shared with external traffic and is not dedicated to the venue. DAS antennas and splitters provide coverage to various locations inside the building from the input of the BDA. Base Transceiver Station (BTS) The Macro BTS is the RF source primarily used in the macro network. For in-building applications, BTS are expensive and require dedicated backhaul, but offer a coverage & capacity solution that can support a large number of users over a wide area. Distributed Antenna System (DAS) The DAS distributes the RF signal across antennas that are installed throughout the facility. A Small Cell, BDA or BTS can be used as the RF source for the DAS. Primarily used to modify, improve or extend coverage of a site. Primarily used in large buildings, stadiums, public spaces, airports, enterprise & outdoor environments with strict zoning, etc. Small Cells Low-powered radio access points (less than 1 Watt) that improve indoor and outdoor coverage to increase capacity and offload traffic. Deployments have been underway since the beginning of this year. Femtocells Femtocells are small personal BTS providing service over a limited area (5K sq. ft) to a limited number of users (4~20). Primarily used in small office / home office or residential areas. * Repeaters are not available in some markets or venues
  • What’s in the Toolbox? 6 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Neutral-Host Distributed Antenna Systems (DAS) Wi-Fi Small Cells 6
  • ASG Value Proposition 7 Get Wireless Where Your Customers Want It. Target Markets •Public Venue • Stadiums • Arenas • Convention Centers • Airports • Hotels • Commercial Towers • Casinos • Retail • University • Office • Manufacturing • Production • Hospitals Comprehensive market strategy © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Premier Mobile Network: Densification Supporting Growing Customer Demand Densification of Wireless Grid Enhances AT&T’s ability to offer best-in-class voice and data services Supports launching Voice over LTE Multiple technology deployments PLANNED*: • 10,000+ new macro sites • 1,000+ distributed antenna systems • 40,000+ small cells *Over plan period for Project VIP (2013-2015) Lead to Better Customer Experience, Usage and Revenue 8 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Premier Mobile Network: Small Cell Technologies Small Cells: Delivering Flexible Coverage Where It’s Most Needed Improve in-building coverage Used in densely populated areas to help augment the wireless carrier’s capacity and coverage needs Multi-technology UMTS/HSPA+/LTE/Wi-Fi • Initially 3G UMTS and 4G HSPA+ – 4Q12: First field application – 1Q13: Start general deployment • 2014: Future evolution to 4G LTE and Wi-Fi of densification program to use Small Cell Technology by 2015 9 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.10 The Future is bright with Small Cells Features • To meet coverage hot spot, coverage hole filling and capacity requirements • Increased capacity to meet enterprise capacity demands • Broaden market penetration to business segments • Flexible deployment - IT Tech installation possible in future • Lower cost than alternatives. (Macro, Micro, DAS, etc.) • Simple IP connectivity, intended to leverage existing IP backhaul, where possible • Multi-mode technology: 3G/LTE/Wi-Fi Standards • Low profile, compact, scalable unobtrusive solution Macro Cell Small Cell Throughput Coverage Distance Macro Cell Small Cell
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.11 Designed for easy deployment Metrocell can be deployed with minimal disruption • Compact measuring 9.5” X 9.5” X 2” and weighing 4.4 lbs. • Supports multiple antenna options • Wall and ceiling mountable - can be deployed almost anywhere • Uses existing Internet access for backhaul can be either shared or dedicated • Self-configures when multiple Metrocells are deployed which makes installation significantly less complex and costly than traditional distributed antenna systems • Low profile, compact, scalable unobtrusive solution
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.12 Metrocell features Solutions for indoor and outdoor coverage Cover 7,000-15,000 sq. ft. depending upon building construction Access open to all AT&T users in range of the device Each Metrocell can: • Connect up to 32 devices with each device supporting simultaneous voice and high speed data sessions • Securely connect to the AT&T network via Ethernet and the Internet • Seamlessly handoff calls to other Metrocells as well as support seamless two-way interworking with the greater AT&T network
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Crystal Lake Park, MO: Outdoor Coverage Enhancement: 14 Access Points Deployed in a residential environment Small Cells – First Trials (Outdoor 3G) for your neighborhood 13
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Office Building, Waukesha, WI: Indoor Coverage Solution: 12 Access Points deployed in an enterprise environment Customer & Network Experience: • 15% Increase in traffic • Combined (metro/macro) drop rates equivalent to the macro network and trending down • Processed more than 50,000 data sessions per day Small Cells – First Trials (Indoor 3G) for your office 14
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Customer Satisfaction: “The Metrocell is working very well, we’ve seen significant improvements with data connection and speed which was our biggest issue before installation. Voice also seems to be working well.” “The individuals within the office have seen a stronger signal and are able to make and receive calls in areas that they couldn’t before.” “The new system seems to be working – my primary benchmark is whether or not I experience dropped calls …. I am not. In the past I received a voice mail notice but the phone never rang to give me an opportunity to answer it. Now all calls are coming through.” Multiple Enterprise Customers, New York City, NY: Indoor Coverage & Capacity Solution: Ex. 20 Small Cells: 4 per floor x 5 floors Small Cells – First Customer Deployments (Indoor 3G) for your office 15
  • Lessons Learned Small Cells are used in densely populated areas to help augment the wireless carrier’s capacity and for small pockets of coverage Macro BTS will continue to be the most efficient way to provide wireless service across America Small Cells offer operators a system that is potentially more cost effective than other solutions Cost effective backhaul solutions are necessary in order for Small Cells to realize their potential © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.16
  • © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • Going Vertical with STEALTH®
  • Arrowhead Stadium: DAS Design • DAS Site in Kansas City, MO • Home to the Kansas City Chiefs • Due to the slope of the stadium, the antennas were required to be placed above the vomitories. • The Kansas City Chiefs requested that the new boxes match the existing vomitory signs. • Two shades of red were used due to the fading of the boxes on one side of the stadium. • The boxes were required to have a three dimensional logo and be RF transparent. • The Kansas City Chiefs also required a mock up to see how the new boxes compared to the existing boxes.
  • Arrowhead Stadium: Before and After DAS Antennas New Side Mounted Box
  • Skies the Limit: Village at Sandhill • Site location: Columbia, SC • The site contains an outdoor shopping mall housing over 90 stores and restaurants. • The Development was not originally designed for a cell site, but the newly populated area required wireless coverage.
  • Village at Sandhill: From Design to Installation Tower Design Tower Installation • The Development Company decided to build a 90’ tall, multi-carrier concealment tower
  • Village at Sandhill: Installation to Completion Panel Installation Inside the Tower Complete Sign Tower • Aesthetically pleasing installation allows for antennas to remain out of sight.
  • Las Colinas Medical Center • Hospital in Irving, TX • Built in 1997 and houses 100 beds • Two carriers’ antennas are concealed along the roof.
  • Las Colinas Medical Center: Box it Up Side mounted box concealment Photo from Las Colinas Medical Center’s Website showing a concealment side mounted box
  • Las Colinas Medical Center: Up on the Rooftop Photo simulation of new screenwall concealment. Design for New Screenwall
  • Perspective NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC October 4th 1931 Book 1948 // Movie 1968
  • Perspective NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC June 29, 2007 Data to the smartphone is greater than data to the laptop The Smart phone is quickly becoming “the computer” In ‘6’ YEARS 2.0 billion active smartphones in use globally, more than 89 billion apps downloaded
  • If 3G is a garden hose ...4g is a fire hose COVERAGE CAPACITY NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC
  • More towers? NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC Just Erect More Towers Activate More Sites
  • Don’t think so! • No matter how many towers carriers erect. There will always be indoor spaces without coverage • Societal concerns makes erecting towers/site more difficult if not impossible • The 4G signal penetrates building less effectively than current technologies • 80% of all cell connections are made from in-side buildings • LEEDS building materials makes it difficult for the signal to penetrate the building’s outer skin NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC
  • The Perfect Storm So meeting the new expectations • Every Where • Every Time • Full Speed • Dependable As A Land Line • A Guaranteed Wireless Dial Tone • Changed From Amenity To Utility Is not possible under the current macro-network method of delivering the source NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC
  • So what’s the answer? Put the cell site in the building! BTS or Small Cell Driving “THE DAS” NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC
  • So what’s the answer? NOTE: THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION, WHICH SHALL NOT BE REPRODUCED, TRANSFERRED, OR DISCLOSED TO OTHERS, OR USED FOR OTHER THAN ITS INTENDED PURPOSE WITHOUT THE EXPRESSED WRITTEN PERMISSION OF RF CONNECT LLC © RF Connect LLC All Rights Reserved 2012 10/6/2013
  • © 2011 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. Joseph Kurdas Sprint Network Engineering Innovations in Cellular Networks 3/7/2013
  • © 2012 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. 36 Available spectrum Access to considerable spectrum assets allows Sprint to maximize capacity and coverage Capacity Coverage CDMA/LTE in-building enhancements 800 MHz Initial LTE G-block for voice/data 1900 MHz Clearwire sites 2500 MHz
  • © 2012 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. Small Cell Solutions Use Case* E-Femto DAS Pico (cluster) Indoor: 250mW Outdoor: 5W Coverage Indoor:90k sq. ft. Coverage Outdoor:0.5 sq. Km Outdoor: >10W Coverage radius: 1-25 Km Macro WiFi Indoor: 20-100mW Outdoor: 0.2-1W Coverage radius: 100-500m K 12 School Mall / Shopping center Hospital / College Campus / Tall bldg. Dense Residential Urban canyon - downtown Major Highways Airport Office Park - Low Office Park - High Residential C-Femto Indoor C-Femto: 10 mW Outdoor: NA Coverage: 5k sq. ft. Indoor E-Femto: 200 mW Outdoor: NA Coverage: 100k sq. ft. Indoor or outdoor and can be fed by a Pico or Macro which will vary power output