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Technology is evolving in such a way that previously distinguishable digitalized information formats, services, applications, networks, and business models are blending in ways that reduce distinctions. Furthermore, the lines are being blurred between on and offline activities—technology, specifically that which is based on social interaction, is merging with every facet of life
As the way in which we consume and interact with information continues to evolve, brands and retailers in particular, must establish and maintain engagement with consumers at multiple information intersections. (For example mixing business/marketing content with personal/user generated content, or building campaigns that are screen agnostic)
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