Creating a strong narrative

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  • Construct identity = hopeFormulate choices = change we can believe inMotivate action = yes we can!
  • Creating a strong narrative

    1. 1. Creating a Strong Public Narrative Sharon Davidson : Aresko 07932 641313 Aresko: You stand out when we step in
    2. 2. Turning values into action • Discursive process for – Individuals – Communities – Nations • Three stage process: – Construct identity – Formulate choices – Motivate action Aresko: You stand out when we step in
    3. 3. Leadership Art • Includes – Story of self – Story of us – Story of now Aresko: You stand out when we step in
    4. 4. Story of Self • Who am I? – Values – Experience – Why I do what I do Aresko: You stand out when we step in
    5. 5. Story of Us • Who we are: – Shared values – Shared experience – Why we do what we do Aresko: You stand out when we step in
    6. 6. Story of Now • Articulates the present as a moment of: – Challenge – Choice – Hope Aresko: You stand out when we step in
    7. 7. Head, Heart and Hands • Head – Instruct • Heart – Inspire • Hands – The “how” – Motivates us to act Aresko: You stand out when we step in
    8. 8. Has this worked? Aresko: You stand out when we step in Yes they did ….. In 2008 Senator Obama + Marshall Ganz = The Presidency of the United States of America
    9. 9. Contact us for all your OD needs Aresko: You stand out when we step in

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