Powerful Learning Games You Can Build Yourself
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Powerful Learning Games You Can Build Yourself

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When we say “powerful learning game,” what do you think of? We think of: simple, effective, engaging, and budget friendly games. In this session, you’ll learn how to use Knowledge Guru to make ...

When we say “powerful learning game,” what do you think of? We think of: simple, effective, engaging, and budget friendly games. In this session, you’ll learn how to use Knowledge Guru to make your own games. Most importantly, you’ll see how the game engine’s research-based learning principles drive real business results.

This session was given by Leanne Batchelder and Steven Boller at DevLearn 2013.

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  • 12:45 Thursday Oct 24th. Leanne:I’m here to convince you that you CAN measure what people learn – and you can tie what people learn to business results using games, most specifically Knowledge Guru.
  • Hello and welcome
  • Sharon– go through some types of games – and gamified learning appsA paycheck away: Collaborative table-top game on homelessnessAvoid the BBPsThe Grower Game: Helps sales reps learn the basics of growing riceElevator Game: Focused on incident investigation in manufacturing process areas
  • Leanne: Walk through agendaCase studies/research on games and why they workKguru and how it’s helped organizations and learnersDevLearn: Last year, we launched Kguru, things we heard most is “Is there a way we can create our own games?” We heard you and we did just that. Launched last May at ASTD ICE, several clients have used it and getting rave reviews!
  • Leanne—by show of hands
  • Leanne.When I say game, what does that mean? Ask audience. Then say, here is the official def I’m using. Slide-build.So why do they work? The short answer is…because they’re fun. But when you peel back for more info, fun games mean…
  • LeanneHOLD UP AND REMIND PEOPLE ABOUT SCROLLS ON TABLE
  • Leanne:More related to why games work—has to do with the Forgetting Curve. Most of what I share with you today, you may forget. But how much? You are getting inundated with so much info at DevLearn. How can you keep it all straight?If you had to guess what % of this information I’m presenting to you this afternoon you’re likely to forget – assuming no reinforcement – in about 3 days’ time – what would you guess?DO: Have people vote by raising their hands.
  • Those who guessed 70 – 90% guessed right – assuming I don’t provide you with any reinforcements to help you remember.HermanEbbinghaus originally came up with the forgetting curve. : Up to 90% of what we learn is forgotten in 3 – 6 days without reinforcement. (Will Thalmeier’s blog has factors that contribute to the forgetting curve such as pre-knowledge, what else did you have going on, how closely did you pay attention, etc.)Green lines show if you have repetition, how the forgetting curve minimizes.It’s hard for people to learn and remember through traditional training methods.If you had to guess what % of this information I’m presenting ot you this afternoon you’re likely to forget – assuming no reinforcement – in about 3 days’ time – what would you guess?How many would say 30%How many would say 50%
  • Dr. Karl Kapp’s review of meta-analysis studies indicates some advantages to game-based learning over traditional non-interactive instruction. Why and how do games help us learn? Karl’s book has lots of meta-studies…
  • Three Studies conducted in 2009 by Dr. Rick Blunt at Viriginia Tech to see effects of games on achievement.The control group had no games added to curriculum. Test group had games added to business, technology, economics and management courses.US Dept of Defense commissioned study on efficacy of games. Converted one a game based learning program. Kept the other the same. Both groups took the same test at the end. Pretty powerful.
  • How is our industry using games? Some of you may have read the recent eLearning Guild research report, “Gamification, Games and Learning.” It’s full of case studies on how organizations are using these learning techniques today. One case study particularly stood out to me… McDonalds Japan invested $2.2 million US dollars to create a learning game that trains its front line staff in stores. They purchased 2 Nintendo DS’s for every store that employees used to play the game, and were able to cut training time in half by having employees use the game to practice various tasks like assembling burgers and cleaning their workstations.This is a terrific example of how learning games can lead to business results… but I’m guessing not many of you have $2.2 million dollars available for the development of a single learning game. Am I right? Yes, most of us are working with limited budgets, asking designers who may have never designed a learning game before, to gamify our courses, to produce games that engage and produce results.
  • McDonalds Japan invested $2.2 million to create a Nintendo DS game for front-line employees.Purchased two devices per store. New hires trained on basic tasks… and McDonalds cut training time in half. Think about turnover rates in this industry and how this could positively affect that.
  • Gartner Report is from late 2012 - And in the rush to incorporate games and gamification into learning programs, many games are designed poorly. That same eLearning Guild report cited an often-noted statistic from Gartner, who predicted that by 2014, 80% of corporate gamification initiatives would fail. 2014 is only a few months away, folks! They fail because people don’t know how to do them correctly!
  • Steph and Jake to hand out pens.We’ve been talking about games, now it’s time to play a game. Encouraging cooperation in this game. Partner up!Answer: the 4-item table on slide: motivation, engagement…
  • Give some of my background on organization’s challenges: Needing to help people learn facts, Had dinner with Karl Kapp and talked about World of Warcraft or Sims (immersive experiences) but the fact is most companies aren’t helping people go to that level, complex game. People’s needs are simpler than that—can get to what they need through games. PPT, click next linear experience, one and done. People couldn’t remember. We wanted a way people could play while they learn…
  • So while yes, games and gamification are “fun” for learners and exciting projects, you don’t want or need a game in your organization just because it’s a hot trend. You need to use learning games and gamification because of the learning results, and business outcomes, they can deliver.I’ve been in the instructional design industry for over 15 years, and I’ve been involved in some major projects (list some companies?). I’ve seen over and over again the areas where trainers struggle to get the outcomes they need from learners. And while applying knowledge on the job is always the end goal, many of the learning challenges organizations face start with the simple acquisition and retention of foundational knowledge. Here are some examples…-Fast product launch cycles that require sales and support teams to quickly get up to speed on product features and benefits. Usually, this information is delivered via a PDF or a bulleted list… and it’s hard to get learners engaged.-Compliance standards like OSHA and HIPAA that require people be aware of procedures, and in some cases memorize the standards themselves. This can typically be a boring, tedious process.-New hires who need to quickly learn company facts and policies as part of their initial training.-Employees in highly technical industries, such as healthcare and technology, who must memorize lots of industry terminology.After seeing our clients deal with challenges like these over and over again, we decided to design a learning game to help people learn facts fast. We wanted to go beyond designing a game, but actually create a game engine that our clients could use to quickly and easily plug in their content, get learners playing quickly, and achieve measurable learning outcomes. Most importantly, we wanted the game to be cost effective… and accessible to organizations that do not have access to in-house game design expertise.We call it Knowledge Guru®, and it makes it easy to create learning games that get results. It’s an authoring tool, web-based solution, powerful game linked to the science of how we learn.I’d like to introduce Steve Boller, Marketing Strategist at BLP and Product Guru for Knowledge Guru to tell you more about how the game works.
  • Steve is going to take over for me now. He’s going to enter an actual game and show you how one works.On the play side, we created a robust game – that has a goal, a theme, a back story, aesthetics to visually engage players, competition to motivate, and rewards, achievements to motivate and recognize for performance.
  • The first thing that sets Knowledge Guru apart is that Knowledge Guru uses a variety of game mechanics and game elements to make the experience “fun” for players.It starts with a clear, simple game goal: Become a knowledge guru – on whatever topic, product, etc. that players need to learn about. Continuing to evolve new themes in 2014 as well!Depending on whether the game is using a fantasy theme or a business theme – players could either be striving to join the Guru atop his mountain of Knowledge – or joining the Guru in his corner office.
  • The game opens with a narrative – a story that shares the game’s challenge. It’s look or feel can be fantasy-based or business-themed, depending on which theme you believe will most appeal to your target learners.
  • The game opens with a narrative – a story that shares the game’s challenge. It’s look or feel can be fantasy-based or business-themed, depending on which theme you believe will most appeal to your target learners.
  • To become a Knowledge Guru, players have to deliver scrolls of knowledge for each topic.Those three scrolsl of knowledge have research-backed methodology behind them: Each scroll – and pathway – enables players to go through one iterations of questions related to all the topic’s learning objectives.To achieve topic mastery, players have to go up THREE times. Each path contains a different iteration of the same content, ensuring repetition – and some spacing of the content.As they play, players compete with other players on the leaderboards, which sort progress globally, by location, or by a custom value such as job role.The game goal, challenges from the guru, fun aesthetics, points, badges and leaderboards all keep learners engaged in the content as they play through the game.Repeatable and always the same, just with whatever content you plug in using the Game Creation Wizard
  • Players climb the mountain – or ascend the floors of the building – by responding to questions. (CLICK FOR ANIMATION) Correct responses earn them points and allow them to continue their ascent.
  • As players succeed, they earn a variety of achievements.
  • The game also includes leaderboards so players can compare progress individually, across teams, or across geographies as well as have competitions.
  • Individual success can be tracked via the (CLICK TO REVEAL ARROW) achievement case. Players can also assess progress across the entire game through a (CLICK TO REVEAL ARROW) “See the Standings” graph.
  • So while the gameplay of Knowledge Guru is fun, the power of the game comes from the learning principles we built it on: repetition, distributed practice or spaced learning, and feedback.Here’s the learning anatomy of the game..Here’s what this looks like.
  • When learners enter the game, the first Topic is unlocked and open for players, and other topics remain locked underneath.
  • When players enter a topic, they choose one of the three paths to the top of the mountain. Most choose the left path and move to the right, which works really well for the “Remember” portion of the game’s value.
  • So my topic was game lingo, my objective was to be able to identify and describe 8 game elements, one of which was story. Here’s the first question I see. I’m going to answer incorrectly here.
  • I responded incorrectly to the question and I get immediate feedback about my “misstep.” This immediate, relevant feedback is one of the four key elements to learning that I shared with you earlie(CLICK ONE) I Ialso experience a consequence for the mistake. I lost 25 points. When I click “CONTINUE”….(CLICK TWO) learners are shown immediate feedback that explains their mistake.(CLICK THREE) Critical for learning and embedding information correctly, they must also repeat the question, getting it correct before they can proceed further along the path..
  • I go back to the question I just missed and re-try it.Armed with the feedback, I just received, I can re-answer. This ability to immediately re-try is also a critical component to learning – it helps embed the correct information rather than a delayed re-try, which risks the incorrect information being embedded into long-term recall or memory.
  • When I make a correct response, I gain 100 points and I progress up the path.
  • How many of you – with good certainly – can identify exactly what people learned – and what they didn’t learn from a learning initiative?Could you quantify achievement of objectives?Can you assess anything beyond “complete?”You can track at the objective level – and assess what objectives are being achieved.
  • You can track at the objective level – and assess what objectives are being achieved.
  • You can track at the question level – and verify that progress is occurring across iterations of questions.
  • You can track at the question level – and verify that progress is occurring across iterations of questions.
  • You can drill down to an individual level and assess a single player’s performance in the game.
  • So as people are learning, you can be tracking .Tracking in Knowledge Guru goes well beyond what the traditional LMS delivers. It truly tracks what people are learning – and not learning – so you can remediate as needed.User reportsHigh score by user reportsObjective overview reportQuestion overview reportsLocation overview reportTracking enables you to easily measure the success of your game. For example, Knowledge Guru client ExactTarget tracked 10 different learning objectives with an 88% success rate in their MobileConnect Guru game. NOTE: There was one feature of their product that was confusing to learners, through the game they were able to pinpoint that this feature was still hard, so they were able to push out remediation to help learners grasp that product feature. A traditional LMS would not be able to do this!Experience API (Tin Can) compliant LMSs can receive all this data. There is also a workaround to bring completion data into SCORM compliant LMSs. More on that later.All tracking takes place from the same web-based dashboard you use to create content and manage players.
  • So as people are learning, you can be tracking .Tracking in Knowledge Guru goes well beyond what the traditional LMS delivers. It truly tracks what people are learning – and not learning – so you can remediate as needed.User reportsHigh score by user reportsObjective overview reportQuestion overview reportsLocation overview reportTracking enables you to easily measure the success of your game. For example, Knowledge Guru client ExactTarget tracked 10 different learning objectives with an 88% success rate in their MobileConnect Guru game. NOTE: There was one feature of their product that was confusing to learners, through the game they were able to pinpoint that this feature was still hard, so they were able to push out remediation to help learners grasp that product feature. A traditional LMS would not be able to do this!Experience API (Tin Can) compliant LMSs can receive all this data. There is also a workaround to bring completion data into SCORM compliant LMSs. More on that later.All tracking takes place from the same web-based dashboard you use to create content and manage players.
  • Now, here is where the learning principles come in. We’ve built the Knowledge Guru game engine off of the principles of spaced learning and repetition. Research shows that learners will forget up to 90% of what they learn after 3-6 days without proper reinforcement. Learners will retain information best if they get multiple repetitions, spaced out over time. This is sometimes referred to as “distributed practice.”So while the learning objectives, questions, and feedback in Knowledge Guru are effective learning tools, they are not enough to ensure long term retention. That’s why we built spaced learning and repetition right into the game design.“Repetition in Knowledge Guru”We’ve already explained that players must deliver three scrolls of knowledge to the guru, climbing up 3 mountain paths. We’ve also explained that each question in the game is linked to a learning objective you create. What we HAVEN’T explained is how each question in the game is actually part of a 3 question set. These “Question Sets” have a learning objective assigned to them, and are essentially one question worded differently.For example, let’s say your learning objective is something basic, like “Identify when Bottom-Line Performance was founded.” Your iterations might look something like this:A: When was BLP founded?B: True or false: BLP was founded in 1994C: You hear a BLP team member describing how they joined BLP in 1995, the same year the company was founded. Do you believe him?The game engine automatically puts Iteration A on the Path A path, Iteration B on the Path B path, and Iteration C on the Path C path. In order to deliver all 3 scrolls to the guru, learners will be exposed to the same information 3 times, or more if they get a question incorrect and have to retry. That repetition helps them remember.Knowledge Guru is also built on the principles of spaced learning. When learners complete the regular game mode, they unlock guru grab bag mode, where all of the game’s questions are scrambled together for players to answer again. They try and chain together as many correct responses as they can to earn higher scores. This additional exposure to the game content, which happens days or weeks after they complete the regular game, helps space the learning.The spaced learning and repetition are what make learning facts like Product knowledge, new hire information, sales messages, compliance procedures easier. Knowledge Guru is a more fun and effective way to learn this type of information. Best of all, the spaced learning and repetition is already built into the game design; all you have to do is create content.
  • Now, here is where the learning principles come in. We’ve built the Knowledge Guru game engine off of the principles of spaced learning and repetition. Research shows that learners will forget up to 90% of what they learn after 3-6 days without proper reinforcement. Learners will retain information best if they get multiple repetitions, spaced out over time. This is sometimes referred to as “distributed practice.”So while the learning objectives, questions, and feedback in Knowledge Guru are effective learning tools, they are not enough to ensure long term retention. That’s why we built spaced learning and repetition right into the game design.“Repetition in Knowledge Guru”We’ve already explained that players must deliver three scrolls of knowledge to the guru, climbing up 3 mountain paths. We’ve also explained that each question in the game is linked to a learning objective you create. What we HAVEN’T explained is how each question in the game is actually part of a 3 question set. These “Question Sets” have a learning objective assigned to them, and are essentially one question worded differently.For example, let’s say your learning objective is something basic, like “Identify when Bottom-Line Performance was founded.” Your iterations might look something like this:A: When was BLP founded?B: True or false: BLP was founded in 1994C: You hear a BLP team member describing how they joined BLP in 1995, the same year the company was founded. Do you believe him?The game engine automatically puts Iteration A on the Path A path, Iteration B on the Path B path, and Iteration C on the Path C path. In order to deliver all 3 scrolls to the guru, learners will be exposed to the same information 3 times, or more if they get a question incorrect and have to retry. That repetition helps them remember.Knowledge Guru is also built on the principles of spaced learning. When learners complete the regular game mode, they unlock guru grab bag mode, where all of the game’s questions are scrambled together for players to answer again. They try and chain together as many correct responses as they can to earn higher scores. This additional exposure to the game content, which happens days or weeks after they complete the regular game, helps space the learning.The spaced learning and repetition are what make learning facts like Product knowledge, new hire information, sales messages, compliance procedures easier. Knowledge Guru is a more fun and effective way to learn this type of information. Best of all, the spaced learning and repetition is already built into the game design; all you have to do is create content.
  • Now, here is where the learning principles come in. We’ve built the Knowledge Guru game engine off of the principles of spaced learning and repetition. Research shows that learners will forget up to 90% of what they learn after 3-6 days without proper reinforcement. Learners will retain information best if they get multiple repetitions, spaced out over time. This is sometimes referred to as “distributed practice.”So while the learning objectives, questions, and feedback in Knowledge Guru are effective learning tools, they are not enough to ensure long term retention. That’s why we built spaced learning and repetition right into the game design.“Repetition in Knowledge Guru”We’ve already explained that players must deliver three scrolls of knowledge to the guru, climbing up 3 mountain paths. We’ve also explained that each question in the game is linked to a learning objective you create. What we HAVEN’T explained is how each question in the game is actually part of a 3 question set. These “Question Sets” have a learning objective assigned to them, and are essentially one question worded differently.For example, let’s say your learning objective is something basic, like “Identify when Bottom-Line Performance was founded.” Your iterations might look something like this:A: When was BLP founded?B: True or false: BLP was founded in 1994C: You hear a BLP team member describing how they joined BLP in 1995, the same year the company was founded. Do you believe him?The game engine automatically puts Iteration A on the Path A path, Iteration B on the Path B path, and Iteration C on the Path C path. In order to deliver all 3 scrolls to the guru, learners will be exposed to the same information 3 times, or more if they get a question incorrect and have to retry. That repetition helps them remember.Knowledge Guru is also built on the principles of spaced learning. When learners complete the regular game mode, they unlock guru grab bag mode, where all of the game’s questions are scrambled together for players to answer again. They try and chain together as many correct responses as they can to earn higher scores. This additional exposure to the game content, which happens days or weeks after they complete the regular game, helps space the learning.The spaced learning and repetition are what make learning facts like Product knowledge, new hire information, sales messages, compliance procedures easier. Knowledge Guru is a more fun and effective way to learn this type of information. Best of all, the spaced learning and repetition is already built into the game design; all you have to do is create content.
  • Use the Guru Grab Bag mode for spaced learning.It offers the benefits of a distributed practice session – above and beyond the paths as well as offering a fourth repetition of the content
  • Steve to do round 2 of the game.
  • Leanne: So we walked you through the game and how it works. What really matters is how it works and player reaction. Let’s start with player reaction
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.On 2nd game. Sales rep training curriculum. Comes from sales reps directly in terms of value to them as a learning experience. Stakes are high. Must pass certification exam to be a full fledge rep. Players averaged 3.5 hours of play on most recent game, but this was over several days. Could do a path per day if they wanted. Can you imagine learners spending that much time on traditional learning? Game is in English, but most reps were ESL. Repetition was rated very high. BLUE: CiscoGREEN: Dow. Played globally. Fantasy theme—weren’t sure it would fly due to high PhD learner group. But, they really enjoyed it and asked for more games.ORANGE: Exact Target. Game was launched a year ago but they are still using it as new people come on. Without prompting, people commented on repetition.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.An article by Karl Kapp, recently published in Learning Solutions Magazine, actually tells the story for us about this case study. Our president, Sharon Boller, wrote the forward to his new book.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • Leanne: Transition to game creation wizard
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.An article by Karl Kapp, recently published in Learning Solutions Magazine, actually tells the story for us.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.An article by Karl Kapp, recently published in Learning Solutions Magazine, actually tells the story for us.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.An article by Karl Kapp, recently published in Learning Solutions Magazine, actually tells the story for us.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.An article by Karl Kapp, recently published in Learning Solutions Magazine, actually tells the story for us.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • A learning solution is only as powerful as the business results it delivers, and we have a great case study to share with you today.An article by Karl Kapp, recently published in Learning Solutions Magazine, actually tells the story for us.ExactTarget is a global marketing organization focused on digital marketing tools—email, mobile, social, and web—that was recently purchased by Salesforce.com. ExactTarget is a leading cloud-marketing platform used by more than 6,000 companies, including Coca-Cola, Gap, and Nike. For over a decade, ExactTarget has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their customers. ChallengeA few years ago, ExactTarget’s Scott Thomas was searching for a new tool for his product-training toolbox to help deliver instruction related to a new product. With a tight launch date for their MobileConnect product. ExactTarget deployed this solution as an optional activity that followed webinars on the product they were rolling out. They put together a marketing campaign that encouraged people to play, awarding prizes to daily high scores and to the overall winner. They also did a feature article on the overall winner, recognized as the MobileConnect Guru.The result for the business was that, of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product. The gamification approach improved product knowledge and helped the team build the sales pipeline while simultaneously reducing call-response times.Testimonials from players were fantastic:The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnectproduct.The repetition of the different paths helped me retain the information.
  • Leanne: So we started development on Knowledge Guru in 2010, and started using it with our clients a couple of years later. But our experience working in instructional design, working with clients, showed us that people needed more than a strong learning game engine to deliver content. We saw the need for an easy-to-use tools clients could use to build and edit their own materials, without the help of a vendor. We’ve continued seeing a big increase in interest in gaming, but most organizations lack the expertise or budget to create meaningful serious games, like that $2.2 million dollar game we mentioned earlier. Most games in eLearning are just decorations or distractions.In response to all of this, we released the Knowledge Guru Game Creation Wizard last May. It’s an easy to use authoring tool for producing Knowledge Guru games. I’m going to turn it over to Steve once again to walk through the tool.
  • Steve to walk through Wizard
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • The Game Creation Wizard makes it possible to create a complete game, from start to finish, within a few hours without leaving your browser.When you request a free trial, you can also select a game name and choose a theme package. Knowledge Guru has two standard theme packs available: the standard “fantasy” theme we have shown throughout the presentation… and the new “business” theme, with either a male or female character.Once your game is set up, the game creation process is straightforward:You’ll create your game’s topics….Enter learning objectives for each topic…Create at least one question set per objective….And use the form to create your game’s questions, answers, and feedback.You can add images to your questions,And even preview how questions appear in the game right from the wizard.The wizard lets you export a spreadsheet of your game questions that reviewers can use to make edits,And once your game is ready, you can make it “live” to players with a single click.If you need more than the standard features, we have created several Power-Ups, which extend the functionality of your game.Power-ups include:Custom branding and graphic designLearning design help for your gameThe ability to import all of your data into a SCORM-conformant LMSCustom registration fields and leaderboardsOr even your own custom scoring.All of these Power-Ups can be requested right from the admin dashboard.
  • Steve to do the 3rd round of Starbucks game.
  • Leanne to finish it up!
  • Create your own game and launch it to players.Choose fantasy or business theme.Free for 30 days.The Knowledge Guru Game Creation Wizard works on an annual subscriptions model.We offer a 30 day free trial, that allows you to create a game and test it with as many players as you like...And for any of you who choose to start a trial immediately following the DevLearn conference, you can take advantage of the special offer.

Powerful Learning Games You Can Build Yourself Powerful Learning Games You Can Build Yourself Presentation Transcript

  • Powerful Learning Games You Can Build Yourself
  • Welcome! Leanne Batchelder Steve Boller VP of Client Relations Marketing Strategist Bottom-Line Performance Bottom-Line Performance Using Twitter? Follow along: @thekguru
  • We produce a lot of learning games
  • But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  • Our Game Plan Overview of Knowledge Guru® Why games? What problems can they solve? How to get a free trial Play – Learn – Track Remember Game Creation Wizard walkthrough Player Reactions & Business Results
  • A Poll – What’s True for You? 1. My organization is currently developing and using serious games or learning games. My organization is evaluating whether serious games/gamification of learning is a good idea. 2. I just needed a place to hang out after lunch.
  • What do we even MEAN by game? An activity with a defined goal or challenge, rules that guide achievement of the goal, interactivity with either other players or the game environment (or both), and feedback mechanisms that give clear cues as to how well or poorly you are performing. Playing results in a quantifiable outcome (you win/you lose, you hit the target, etc). Usually generates an emotional reaction in players.
  • Why do games work? The short answer?
  • Why do games work? Because they are FUN.
  • The more detailed answer…. Learning Element Game Elements that Match Motivation Game goals or challenges, conflict, time, cooperation, reward structures (feedback, points, achievements), - all help equate to the “fun” in games. Relevant practice Game goal or challenges, rules within game, reward structures, game loops Feedback Pretty much a 1:1 here – reward structures in game supply feedback. “Game loop” also supplies feedback Retrieval later Lots of ways games help with retrieval: Context, story, desire for repeat play, emotion attached to game play. INFO available! TAKE A SCROLL.
  • Reduction in Forgetting Curve A. A. 30% in 3 to 6 days’ time B. 50% in 3 to 6 days’ time C 70% in 3 to 6 days’ time D. 90% (or more) in 3 to 6 days’ time
  • Reduction in Forgetting Curve
  • What the Research Says Review of meta-analysis studies in Chapter 4. “Games are effective for learning.” Advantages over traditional non-interactive instruction.
  • What the Research Says
  • Case Study: McDonalds Japan
  • Case Study: McDonalds Japan Invested $2.2M; created Nintendo DS game for front-line employees. Cut training time in half. Source: Bloomberg
  • Very cool but… • How many of you have $2.2M to spend? • How many of you have game designers on staff? Scary Stat Gartner: By 2014, 80% of gamification initiatives will fail. SIGN UP TO RECEIVE MORE DATA LIKE THIS
  • Round 1: Starbucks Game • You win. Your neighbors win (people on either side of you). • What are the FOUR elements required for learning? • Write responses onto index card. Raise your hand when ready. We’ll do our best to spot the first hand up and have you read your response.
  • Our Game Plan Overview of Knowledge Guru® Why games? What problems can they solve? How to get a free trial Play – Learn – Track Remember Game Creation Wizard walkthrough Player Reactions & Business Results
  • Organizations’ biggest challenges…  Product knowledge  Industry facts  Policies and procedures  Research data  Sales messages
  • We wanted… For people to be able to PLAY. To LEARN while they play. To TRACK what’s being learned – and identify what’s not being learned. For players to REMEMBER.
  • A game engine that makes it easy to create learning games that get results.  Authoring and publishing tool  Web-based solution; we host  Powerful game linked to learning science; helps people build long-term memory
  • Play  Game Goal  Theme  Story  Aesthetics  Competition  Rewards, achievements
  • Play Game Goal: Become a Knowledge Guru
  • Play Theme & Story Fantasy
  • Play Theme & Story Business
  • Play Aesthetic s
  • Play Competition , Rewards, Achievemen ts
  • Play Competitio n, Rewards, Achieveme nts
  • Play Competition , Rewards, Achievemen ts
  • Play Competition , Rewards, Achievemen ts
  • Learn Game TITLE - what you want learner to become a Guru on. TOPICS (up to 4); broad categories associated with what people need to know or do. Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that specify what learner should know or do For each learning objective, at least one QUESTION SET. A question set is 3 questions – each an iteration of the other one.
  • Learn Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, coo peration, chance, strategy.
  • Learn
  • Learn
  • Learn
  • Learn
  • Learn
  • Track
  • Track
  • Track
  • Track
  • Track
  • Track
  • Track
  • Remember Learning Objective Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperatio n, chance, strategy.
  • Remember Iteration A: This game element involves the use of a narrative thread…” What is it? Iteration B: “Defeat the Martians and regain control of earth’s manufacturing sites is an example of the use of story in a game. True or False? Iteration C: Review the quote. Decide what game element it represents. “Martians have invaded….”
  • Remember Iteration A Iteration B Iteration C One iteration per path. Learners climb all three paths to achieve Topic Mastery.
  • Remember • Space out learning w/ a distributed practice session. • Add an additional repetition
  • Round 2 Starbucks Game We created Knowledge Guru because we wanted… For people to be able to ___________. To ____________ while they play. To _________ what’s being learned – and identify what’s not being learned. For players to ________________.
  • Our Game Plan Overview of Knowledge Guru® Why games? What problems can they solve? How to get a free trial Play – Learn – Track Remember Game Creation Wizard walkthrough Player Reactions & Business Results
  • Testimonial – Fortune 500 tech company Rated game 4.93 out of 5 in terms of its value as a learning experience Players averaged 3.5 hours of play.
  • Testimonial – Fortune 500 tech company Rated use of repetition 4.93 out of 5 in terms of the value it provided in building longterm memory.
  • Testimonial – Fortune 500 tech company I thought the game was excellent. Great way to study and reinforce learning. Should be implemented for each technical module.
  • Testimonial – Agriculture Co./Fortune 1000 I played…and found it very interesting and fun. It’s a powerful education tool. Hope it will be available for other key crops/pests.
  • Testimonials – ExactTarget player The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.
  • Testimonials – ExactTarget player I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the product.
  • Testimonials – ExactTarget player The repetition of the different paths helped me retain the information.
  • Business Results
  • Business Results • Quicker pipeline built: “Of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product.” • Dramatic increase in first-call support resolution. • Greatly increased contract values. SIGN UP TO GET MORE INFO ON GURU PRODUCT
  • Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® How to get a free trial Game Creation Wizard walkthrough Player Reactions & Business Results
  • Game Creation Wizard Most organizations lack the expertise, people resources, or $$ to create meaningful serious games that enable PLAY, LEARN, TRACK, REMEMBER.
  • Game Creation Wizard
  • Edit Topics Screen
  • EDIT OBJECTIVES screen
  • View Questions Screen
  • Edit Questions
  • Preview Questions
  • Export Questions
  • Make Game ‘Live’
  • Out of the Box… or Enterprise Ideal for 50 players, or 5,000+ Instructional design help
  • Out of the Box… or Enterprise Expandable Features 4,000+ players Unlimited Game Shells Dedicated Server Custom Registration Custom Graphics Landing Page Instructional design help Support Dedicated Multiple Languages
  • Out of the Box… or Enterprise Starter Standard Premium Instructional design help Enterprise Starts at $649 – 12 month subscription
  • The Game Creation Wizard lets you create games based on these three research-based ways of building long-term memory. They are: R_______________ D____________ Practice or Spaced Learning F______________
  • Get Your Own Game On Why games? What problems can they solve? Overview of Knowledge Guru® How to get a free trial Game Creation Wizard walkthrough Player Reactions & Business Results
  • http://theknowledgeguru.com/free-trial-devlearn
  • Thanks for playing! Reach us at • • • • Twitter: @thekguru guru@theknowledgeguru.com 317-861-7326 DevLearn Booth 208 http://theknowledgeguru.com/free-trial-devlearn Mention this presentation, get $100 off if you buy