A Primer On Play: How to use Games for Learning and Results

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Discover the power games have to produce learning and business results. View the latest research and case studies on game-based learning and gamification. See a demo of Knowledge Guru, a game engine your team can use to quickly build your own games.

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A Primer On Play: How to use Games for Learning and Results

  1. 1. A Primer on Play
  2. 2. Welcome! Sharon Boller BLP Prez Game Junkie Lead designer: Knowledge Guru® Using  Twi)er?      Follow  along:  @thekguru    
  3. 3. We produce a lot of learning games
  4. 4. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  5. 5. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  6. 6. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  7. 7. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  8. 8. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  9. 9. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Play – Learn – Track - Remember Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  10. 10. A Poll – What’s True for You? 1.  My organization is currently developing and using serious games or learning games. 2.  My organization is evaluating whether serious games/gamification of learning is a good idea. 3.  I just needed a place to hang out during lunch.
  11. 11. What do we even MEAN by game? An  ac.vity  with  a  defined  goal  or  challenge,  rules  that  guide   achievement  of  the  goal,  interac6vity  with  either  other   players  or  the  game  environment  (or  both),  and  feedback   mechanisms  that  give  clear  cues  as  to  how  well  or  poorly   you  are  performing.  Playing  results  in  a  quan6fiable   outcome  (you  win/you  lose,  you  hit  the  target,  etc).  Usually   generates  an  emo6onal  reac6on  in  players.  
  12. 12. Why do games work? The short answer?  
  13. 13. Why do games work? Because they are FUN.  
  14. 14. The more detailed answer…. Learning  Element   Game  Elements  that  Match   Mo.va.on   Game  goals  or  challenges,  conflict,  .me,  coopera.on,  reward   structures    (feedback,  points,  achievements),    -­‐  all  help  equate   to  the  “fun”  in  games.   Relevant  prac.ce   Game  goal  or  challenges,  rules  within  game,  reward  structures,   game  loops   Feedback   PreLy  much  a  1:1  here  –  reward  structures  in  game  supply   feedback.  “Game  loop”  also  supplies  feedback   Retrieval  later   Lots  of  ways  games  help  with  retrieval:  Context,  story,  desire  for   repeat  play,  emo.on  aLached  to  game  play.   INFO  ON  YOUR  TABLES!!  TAKE  A  SCROLL.  
  15. 15. Reduction in Forgetting Curve 30% in 3 to 6 days’ time 50% in 3 to 6 days’ time 70% in 3 to 6 days’ time 90% (or more) in 3 to 6 days’ time A.   B.   A.   C   D.  
  16. 16. Reduction in Forgetting Curve
  17. 17. What the Research Says Review of meta-analysis studies in Chapter 4. “Games are effective for learning.” Advantages over traditional non-interactive instruction.  
  18. 18. What the Research Says
  19. 19. Case Study: McDonalds Japan
  20. 20. Case Study: McDonalds Japan Source:  Bloomberg   Invested $2.2M; created Nintendo DS game for front-line employees. Cut training time in half.
  21. 21. Very cool but… •  How many of you have $2.2M to spend? •  How many of you have game designers on staff? Scary Stat Gartner: By 2014, 80% of gamification initiatives will fail.   SIGN  UP  TO  RECEIVE  MORE  DATA  LIKE  THIS    
  22. 22. Round 1: Starbucks Game •  You win. Your neighbors win (people on either side of you). •  What are the FOUR elements required for learning? •  Write responses onto index card. Raise your hand when ready. We’ll do our best to spot the first hand up and have you read your response.
  23. 23. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Play – Learn – Track - Remember Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  24. 24. Organizations’ biggest challenges… ü  Product knowledge ü  Industry facts ü  Policies and procedures ü  Research data ü  Sales messages  
  25. 25. We wanted… For people to be able to PLAY. To LEARN while they play. To TRACK what’s being learned – and identify what’s not being learned. For players to REMEMBER.
  26. 26. A game engine that makes it easy to create learning games that get results. ü  Authoring and publishing tool ü  Web-based solution; we host ü  Powerful game linked to learning science; helps people build long-term memory
  27. 27. Play ü Game Goal ü Theme ü Story ü Aesthetics ü Competition ü Rewards, achievements
  28. 28. Play Game Goal: Become a Knowledge Guru
  29. 29. Play Theme & Story - Fantasy
  30. 30. Play Theme & Story - Business
  31. 31. Play Aesthetics
  32. 32. Play Competition, Rewards, Achievements
  33. 33. Play Competition, Rewards, Achievements
  34. 34. Play Competition, Rewards, Achievements
  35. 35. Play Competition, Rewards, Achievements
  36. 36. Learn Game TITLE - what you want learner to become a Guru on. Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that specify what learner should know or do TOPICS (up to 4); broad categories associated with what people need to know or do. For each learning objective, at least one QUESTION SET. A question set is 3 questions – each an iteration of the other one.
  37. 37. Learn Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperation, chance, strategy.
  38. 38. Learn
  39. 39. Learn
  40. 40. Learn
  41. 41. Learn
  42. 42. Learn
  43. 43. Track
  44. 44. Track
  45. 45. Track
  46. 46. Track
  47. 47. Track
  48. 48. Track LMS Tracking “Power-Up”
  49. 49. Remember Learning Objective Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperation, chance, strategy.
  50. 50. Remember Iteration A: This game element involves the use of a narrative thread…” What is it? Iteration B: “Defeat the Martians and regain control of earth’s manufacturing sites is an example of the use of story in a game. True or False? Iteration C: Review the quote. Decide what game element it represents. “Martians have invaded….”
  51. 51. Remember Iteration A Iteration B Iteration C One iteration per path. Learners climb all three paths to achieve Topic Mastery.
  52. 52. Remember •  Space  out  learning  w/  a   distributed  prac.ce  session.   •  Add  an  addi.onal  repe..on  
  53. 53. Round 2 Starbucks Game We created Guru game because we wanted… For people to be able to ___________. To ____________ while they play. To _________ what’s being learned – and identify what’s not being learned. For players to ________________.
  54. 54. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Play – Learn – Track - Remember Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  55. 55. Testimonial – Fortune 500 tech company Rated game 4.93 out of 5 in terms of its value as a learning experience Players averaged 3.5 hours of play.  
  56. 56. Testimonial – Fortune 500 tech company Rated use of repetition 4.93 out of 5 in terms of the value it provided in building long- term memory.
  57. 57. Testimonial – Fortune 500 tech company I thought the game was excellent. Great way to study and reinforce learning. Should be implemented for each technical module.  
  58. 58. Testimonial – Agriculture Co./Fortune 1000 I played…and found it very interesting and fun. It’s a powerful education tool Hope it will be available for other key crops/pests.  
  59. 59. Testimonials – ExactTarget player The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.  
  60. 60. Testimonials – ExactTarget player I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the product.    
  61. 61. Testimonials – ExactTarget player The repetition of the different paths helped me retain the information.
  62. 62. Business Results
  63. 63. Business Results •  Quicker pipeline built: “Of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product.” •  Dramatic increase in first-call support resolution. •  Greatly increased contract values.     SIGN  UP  TO  GET  MORE  INFO  ON  GURU  PRODUCT  
  64. 64. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  65. 65. Game Creation Wizard Most organizations lack the expertise, people resources, or $$ to create meaningful serious games that enable PLAY, LEARN, TRACK, REMEMBER.
  66. 66. Game Creation Wizard
  67. 67. Edit Topics Screen
  68. 68. EDIT OBJECTIVES screen
  69. 69. View Questions Screen
  70. 70. Edit Questions
  71. 71. Preview Questions
  72. 72. Export Questions
  73. 73. Make Game ‘Live’
  74. 74. Power-Ups Customized Gurus, branding Instructional design help Customized registration fields LMS data import
  75. 75. The Game Creation Wizard lets you create games based on these three research-based ways of building long-term memory. They are: R_______________ D____________ Practice or Spaced Learning F______________
  76. 76. Get Your Own Game On Why games? What problems can they solve? Overview of Knowledge Guru® Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  77. 77. http://theknowledgeguru.com/free-trial $100 off with promo code SHOWGURU1
  78. 78. Thanks for playing! Reach us at •  Twitter: @thekguru •  guru@theknowledgeguru.com •  317-861-7326 http://theknowledgeguru.com/free-trial SIGN  UP  TO  RECEIVE  MORE  DATA  LIKE  THIS    

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