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Toastmasters Vice President Public Relations training by Sharon A. Dawson
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Toastmasters Vice President Public Relations training by Sharon A. Dawson

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  • 1. Marketing Equals Members Vice President Public Relations Training District 37 Toastmaster Leadership Institute East Presented by: Sharon Dawson Date: June 29, 2013 1
  • 2. TM’s Definition of VP PR Role Protect and publicize the Toastmasters brand. Promote the club to local media. Maintain a club website. Join a Toastmasters-moderated social networking website. Produce and distribute a club newsletter 2
  • 3. At the Club Meeting Ask for contributions to the newsletter and website Promote events from other clubs, such as T3 S3 in August Promote TLIs, District Conferences 3
  • 4. Flyers & Business Cards Members can distribute at their workplace, church, etc Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech Pick Target Audience Neighborhood Welcome Kits 4
  • 5. The Toastmaster Magazine Post articles (with permission) to your club website or blog Add label to front with your club website, Facebook, Meetup links Leave at doctor's offices, coffee shops, gyms, break rooms at work 5
  • 6. Press Releases Club events - anniversaries, contests New officers Members earning levels (CC, ACB, DTM, etc) Examples: http://www.toastmasters.org/PRresources 6
  • 7. Club Newsletter Help fill in the gaps that you don't have time for at meetings Bios of new members, new officers Recognize non-Toastmaster achievements (new baby, promotion, etc.) Distinguished Club Program progress 7
  • 8. Club Website FreeToastHost.org 2.0 Customize for your club Pictures of members & meetings Three clubs in same city – which would you attend? 8
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  • 12. Facebook & Twitter Be sure to setup as a FB Page, not a Person Setup with a generic email address for club Populate with Testimonials from club members Advertise themes for the meetings 12
  • 13. Facebook Example 13
  • 14. Meetup Share costs with nearby clubs (if not same day/time) Ask your members to signup and RSVP for meetings Keep up to date Strong, positive message 14
  • 15. LinkedIn Group Networking opportunities Share knowledge to gain new members Members add Toastmaster club to their profile page
  • 16. Other Ways to get the Word Out Hold a Speechcraft Hold a Youth Leadership Program 16
  • 17. Public Relations Committee Delegate – Extravagant titles Newsletter Editor Webmaster Check PR email address & do updates when you're on vacation 17
  • 18. Google Your Club Facebook, Twitter, Meetup shows up? Older websites out there with your Club's name & old data? Is your club listing on www.toastmasters.org accurate? 18
  • 19. 19 First video is from a talking bird; from 2011 Last updated 2011 Old, no current listings on there
  • 20. Toastmasters Intn’l resources Visual Branding page www.toastmasters.org/vbp  PR Corner www.toastmasters.org/Members/PRCorner.aspx Website usage guidelines www.toastmasters.org/Web_Use 20