@shari_pw Who am I? I am a mom, partner, helper, I dislike doing dishes and I am forever looking for the perfect bag… I am the owner of Shar-i.com – Digital Marketing Consultant
@shari_pw This is the best part of my life
@shari_pw I am passionate about coffee
@shari_pw You can find me here: About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo www.Shar-i.com Facebook/socialmediashari LinkedIn: Email: firstname.lastname@example.org Skype: shari.wright.pilo
@shari_pw What is Internet Marketing
@shari_pw Let’s start…..Do you have a website? www.yourname.com/co.il/org/ Where to host your site? If it is for international use – try hosting companies in the US or Europe If it is for the Israeli market it will be faster hosted in Israel.
@shari_pw What we have to think about Consistency Typography Portability Speed Content Accessibility Technology Interaction
@shari_pw Start with a paper and pencil
@shari_pw Basics Logo top left – tagline linked to home page Home – first in main navigation or logo I like breadcrumbs – just below navigation shows where you are coming from Navigation top horizontal – sub on left Footer: privacy statement, sitemap contact (use your footer for lots of extras)
@shari_pw Speed Load fast (technical speed) To the point (speed of content) Scannable (structural speed)
@shari_pw Bold ! Grab their attention Colors Typography Photos Video
@shari_pw Website trends 2012 Big – type headers footers images call to action everything Less is more – minimalistic Clean Not only about beauty it is about function
@shari_pw Interaction Let them contribute content Social networks are a fantastic way to share content. Addthis, Sharethis, Facebook Like , Tweet button for Twitter or Linkedin Share Let them easily share a good summary of your content with their networks.
@shari_pw SEO Google Power! SEO strategies help you get found on search engines and boost your rankings for target keywords while delivering targeted, highly convertible traffic. Keyword SEO Strategy Link Building Word press – (using plugins - Yoast ) Note: Don’t forget the other search engines!
@shari_pw Real-Time and SEO integration Streamline your real-time activities into your online assets. Twitter, blogs, websites, Facebook, Linkedin, F oursquare and the newbie Pinterest. Check out the newest addition to Google tools: http://www.thinkwithgoogle.com/insights/too ls/real-time-insights/
@shari_pw What to do? Get Universal! Video (with Sitemaps) Images (with Sitemaps) News (with Sitemaps) Products (with Feed) Update Your Content Again: Google loves fresh content
@shari_pw What hurts SEO Paid links Scraping – taking from other people Link farming Titles SEO’d bad – capitals
@shari_pw Social Media
@shari_pw What is Social Media Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspec tives, and media themselves. Social media uses web-based technologies to turn communication into interactive dialogues
@shari_pw So … What is it? I would say forget about everything anyone has told you about social media – including the description that I just showed you and think: Social media is just basic conversation like what you do everyday. Conversation .
@shari_pw Social Media Funnel – Goals Bring users into your website Contest Sales Credibility - Visibility Build brand awareness on the web Stay connected to your audience Customer service Engage with your target as a friend
@shari_pw Why Social Media Higher customer lifetime value Happy customer is happy will recommend Builds Goodness Bottom line: Increase your company sales
@shari_pw How ? Listen + Learn + Listen + Engage + Give = Sales Listening. It should be at the top of your small business’ list if you’re developing a social media strategy. It’s not a coincidence two respected social media advisers both ranked “listening” as the focus area for small businesses. Chris Brogan, social media adviser, author, Trust Agents, offers this advice, “Listen. And Listen Deeply.” Scott Monty, head of social media, Ford Motor Company, “Determine where your audience is and begin by listening.”
@shari_pw Really – How? Research – which social media platforms will work for you (Facebook – LinkedIn – Twitter –Pinterest- Blog) Research, Listen and understand (listen to what your target is saying about your business, understand whos talking about you and who is not Follow people of common interests – start discussion in groups – share content that your target audience will find useful (it takes time Define communication objectives Plan your action! Once you understood what your audience is saying next step is to respond Engage Measure (according to your objectives)
@shari_pw Which Platform? Where is your target? Facebook Personal Profile Business Fan Page LinkedIn Personal Profile Company Profile Twitter Pinterest Blog YouTube Other
@shari_pw Just Do It! Just do it—Set this into your daily work plan and schedule it, like a meeting, with a beginning and end time. Responsibility—Build this into your action plan (communications, take action) and plan to ‘rotate’ responsibility. Expertise—Set some time aside for research and learning. Begin with the basics; commit to building on this base.