When Search Meets Usability - UIE Virtual Seminar Preview

When Search MeetsUsability
When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility
by Shari Thurow, Founder and SEO Director
UIE Virtual Seminar
Tuesday, December 16, 2009 at 1:00 pm EST
Register your team at:
http://www.uie.com/events/virtual_seminars/
Copyright ©1997-2009 Omni Marketing Interactive.

Dirty words:
Search engine optimization is commonly viewed as:
Snake-oil marketing tactic
Way to “spam” or exploit the search engines
Good, common-sense website development
And probably the biggest misconception of all…

A search-engine friendly web site is NOT…
…a web site created primarily for obtaining top search engine positions.

A search-engine friendly web site is…
…a user-friendly web site that can be easily found via the crawler-based, human-based search engines (web directories), and industry-related sites.

When creating a search-engine friendly web site:
Primary: End users/site visitors/target audience
Secondary: Crawler-based search engines Niche directories and other industry-related sites

In other words, a search-engine friendly web site is NOT…
WebSite
Search
Engines

In other words, a search-engine friendly web site:
WebSite
Search
Engines

What we will cover:
How providing and maintaining a consistent Scent of Information can help your site rank well in the commercial web search engines.
The 4 essential building blocks of search engine optimization.
What makes users click on a search listing.
Usability tests you can use to determine the effectiveness of your site’s Information Scent.
Debunk many myths and misconceptions about search engine optimization.

How are web search and web site usability related?
Search Engines
Users
Web Site

When Search MeetsUsability
When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility
by Shari Thurow, Founder and SEO Director
UIE Virtual Seminar
Tuesday, December 16, 2009 at 1:00 pm EST
Register your team at:
http://www.uie.com/events/virtual_seminars/
Copyright ©1997-2009 Omni Marketing Interactive.

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When Search Meets Usability - UIE Virtual Seminar Preview

by Omni Marketing Interactive on Nov 25, 2009

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When Search Meets Usability - UIE Virtual Seminar Preview — Webinar Transcript