When Search Meets Usability - UIE Virtual Seminar Preview
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When Search Meets Usability - UIE Virtual Seminar Preview

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Search engine optimization (SEO), users, and web site usability. Learn how user-friendly web sites successfully accommodate web search engines. And how providing and maintaining a consistent scent of ...

Search engine optimization (SEO), users, and web site usability. Learn how user-friendly web sites successfully accommodate web search engines. And how providing and maintaining a consistent scent of information can improve your site’s search engine visibility.

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When Search Meets Usability - UIE Virtual Seminar Preview When Search Meets Usability - UIE Virtual Seminar Preview Presentation Transcript

  • When Search MeetsUsability
    When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility
    by Shari Thurow, Founder and SEO Director
    UIE Virtual Seminar
    Tuesday, December 16, 2009 at 1:00 pm EST
    Register your team at:
    http://www.uie.com/events/virtual_seminars/
    Copyright ©1997-2009 Omni Marketing Interactive.
  • Dirty words:
    Search engine optimization is commonly viewed as:
    Snake-oil marketing tactic
    Way to “spam” or exploit the search engines
    Good, common-sense website development
    And probably the biggest misconception of all…
  • A search-engine friendly web site is NOT…
    …a web site created primarily for obtaining top search engine positions.
  • A search-engine friendly web site is…
    …a user-friendly web site that can be easily found via the crawler-based, human-based search engines (web directories), and industry-related sites.
  • When creating a search-engine friendly web site:
    Primary: End users/site visitors/target audience
    Secondary: Crawler-based search engines Niche directories and other industry-related sites
  • In other words, a search-engine friendly web site is NOT…
    WebSite
    Search
    Engines
  • In other words, a search-engine friendly web site:
    WebSite
    Search
    Engines
  • What we will cover:
    How providing and maintaining a consistent Scent of Information can help your site rank well in the commercial web search engines.
    The 4 essential building blocks of search engine optimization.
    What makes users click on a search listing.
    Usability tests you can use to determine the effectiveness of your site’s Information Scent.
    Debunk many myths and misconceptions about search engine optimization.
  • How are web search and web site usability related?
    Search Engines
    Users
    Web Site
  • When Search MeetsUsability
    When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility
    by Shari Thurow, Founder and SEO Director
    UIE Virtual Seminar
    Tuesday, December 16, 2009 at 1:00 pm EST
    Register your team at:
    http://www.uie.com/events/virtual_seminars/
    Copyright ©1997-2009 Omni Marketing Interactive.