When Search MeetsUsability<br />When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility<b...
Dirty words:<br />Search engine optimization is commonly viewed as:<br />Snake-oil marketing tactic<br />Way to “spam” or ...
A search-engine friendly web site is NOT…<br />…a web site created primarily for obtaining top search engine positions.<br />
A search-engine friendly web site is…<br />…a user-friendly web site that can be easily found via the crawler-based, human...
When creating a search-engine friendly web site:<br />Primary:	End users/site visitors/target audience<br />Secondary:	Cra...
In other words, a search-engine friendly web site is NOT…<br />WebSite<br />Search<br />Engines<br />
In other words, a search-engine friendly web site:<br />WebSite<br />Search<br />Engines<br />
What we will cover:<br />How providing and maintaining a consistent Scent of Information can help your site rank well in t...
How are web search and web site usability related?<br />Search Engines<br />Users<br />Web Site<br />
When Search MeetsUsability<br />When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility<b...
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When Search Meets Usability - UIE Virtual Seminar Preview

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Search engine optimization (SEO), users, and web site usability. Learn how user-friendly web sites successfully accommodate web search engines. And how providing and maintaining a consistent scent of information can improve your site’s search engine visibility.

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When Search Meets Usability - UIE Virtual Seminar Preview

  1. 1. When Search MeetsUsability<br />When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility<br />by Shari Thurow, Founder and SEO Director<br />UIE Virtual Seminar<br />Tuesday, December 16, 2009 at 1:00 pm EST<br />Register your team at:<br />http://www.uie.com/events/virtual_seminars/<br />Copyright ©1997-2009 Omni Marketing Interactive.<br />
  2. 2. Dirty words:<br />Search engine optimization is commonly viewed as:<br />Snake-oil marketing tactic<br />Way to “spam” or exploit the search engines<br />Good, common-sense website development<br />And probably the biggest misconception of all…<br />
  3. 3. A search-engine friendly web site is NOT…<br />…a web site created primarily for obtaining top search engine positions.<br />
  4. 4.
  5. 5. A search-engine friendly web site is…<br />…a user-friendly web site that can be easily found via the crawler-based, human-based search engines (web directories), and industry-related sites.<br />
  6. 6. When creating a search-engine friendly web site:<br />Primary: End users/site visitors/target audience<br />Secondary: Crawler-based search engines Niche directories and other industry-related sites<br />
  7. 7. In other words, a search-engine friendly web site is NOT…<br />WebSite<br />Search<br />Engines<br />
  8. 8. In other words, a search-engine friendly web site:<br />WebSite<br />Search<br />Engines<br />
  9. 9. What we will cover:<br />How providing and maintaining a consistent Scent of Information can help your site rank well in the commercial web search engines.<br />The 4 essential building blocks of search engine optimization.<br />What makes users click on a search listing.<br />Usability tests you can use to determine the effectiveness of your site’s Information Scent.<br />Debunk many myths and misconceptions about search engine optimization.<br />
  10. 10. How are web search and web site usability related?<br />Search Engines<br />Users<br />Web Site<br />
  11. 11. When Search MeetsUsability<br />When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility<br />by Shari Thurow, Founder and SEO Director<br />UIE Virtual Seminar<br />Tuesday, December 16, 2009 at 1:00 pm EST<br />Register your team at:<br />http://www.uie.com/events/virtual_seminars/<br />Copyright ©1997-2009 Omni Marketing Interactive.<br />
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