Facebook Referrals
Report
December 2013

1
Hi! I’m Danny.
I do
Marketing
@ Shareaholic

2
What does Shareaholic do?

3
Shareaholic helps publishers
create elegant, simple and
delightful content discovery
experiences for their readers…

4
Now for our…

5
Now for our…

December 2013
Facebook Referrals Report

6
In our report, we looked at
how much traffic Facebook
drove to online publishers.
p.s. this study was conducted over 13
mo...
In our report, we looked at
how much traffic Facebook
drove to online publishers.
p.s. this study was conducted over 13
mo...
… and we discovered two things:

9
… and we discovered two things:
1) Facebook’s share of visits skyrocketed

10
… and we discovered two things:
1) Facebook’s share of visits skyrocketed
(increasing 170% in the past year)!!

11
… and we discovered two things:
1) Facebook’s share of visits skyrocketed
(increasing 170% in the past year)!!
2) In the l...
13
Good job,
Zuck

14
Among the
200k publishers we surveyed

15
Who reach
250mm uniques monthly

16
We discovered Facebook drives more
than17% of the overall traffic
publishers received.

17
That’s 1/6 of an average site’s traffic.

18
… so yeah, Facebook is well positioned for
world domination.

19
… so yeah, Facebook is well positioned for
world domination.

20
21
How have Facebook Referrals
exploded?

22
How have Facebook Referrals
exploded?
…4 reasons

23
#1
Facebook’s news feed is more engaging
than ever (thus, more clicks, likes and
shares).

24
#1
Facebook’s news feed is more engaging
than ever (thus, more clicks, likes and
shares).
Like Google with it’s mercurial ...
#2
Active user counts continue to grow.

26
#2
Active user counts continue to grow.
Facebook’s 3rd quarter announcement revealed
daily active users jumped 25% year-ov...
#3
The omnipresence of the new Like and
Share buttons impacts behavior.

28
#3
The omnipresence of the new Like and
Share buttons impacts behavior.
Given the usable nature of the new buttons and
the...
#4
Sharing is now an acceptable, egogratifying activity.

30
#4
Sharing is now an acceptable, egogratifying activity.
Sites such as Buzzfeed, Thought Catalog and Elite
Daily produce s...
32 Likes!!!

32
32
Now, back to the numbers.

33
33
A lot of numbers..

34
And, if you’re more of a visual person…

35
And, if you’re more of a visual person…
Check out the trend on this nifty line graph

36
37
Want more data? See the full report here:
http://s.shr.lc/1cowabF

38
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Facebook now drives 1/6th of overall traffic to publishers

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Last month, Facebook announced its first redesign of the Like and Share buttons believing the new buttons would increase social engagement among readers. Our data suggests they were right! Facebook referrals skyrocketed: up 170% in past year, 47% over last month.

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Facebook now drives 1/6th of overall traffic to publishers

  1. 1. Facebook Referrals Report December 2013 1
  2. 2. Hi! I’m Danny. I do Marketing @ Shareaholic 2
  3. 3. What does Shareaholic do? 3
  4. 4. Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers… 4
  5. 5. Now for our… 5
  6. 6. Now for our… December 2013 Facebook Referrals Report 6
  7. 7. In our report, we looked at how much traffic Facebook drove to online publishers. p.s. this study was conducted over 13 months (Nov 2012-13) 7
  8. 8. In our report, we looked at how much traffic Facebook drove to online publishers. p.s. this study was conducted over 13 months (Nov 2012-13) 8
  9. 9. … and we discovered two things: 9
  10. 10. … and we discovered two things: 1) Facebook’s share of visits skyrocketed 10
  11. 11. … and we discovered two things: 1) Facebook’s share of visits skyrocketed (increasing 170% in the past year)!! 11
  12. 12. … and we discovered two things: 1) Facebook’s share of visits skyrocketed (increasing 170% in the past year)!! 2) In the last month alone, its share of visits jumped 47%. 12
  13. 13. 13
  14. 14. Good job, Zuck 14
  15. 15. Among the 200k publishers we surveyed 15
  16. 16. Who reach 250mm uniques monthly 16
  17. 17. We discovered Facebook drives more than17% of the overall traffic publishers received. 17
  18. 18. That’s 1/6 of an average site’s traffic. 18
  19. 19. … so yeah, Facebook is well positioned for world domination. 19
  20. 20. … so yeah, Facebook is well positioned for world domination. 20
  21. 21. 21
  22. 22. How have Facebook Referrals exploded? 22
  23. 23. How have Facebook Referrals exploded? …4 reasons 23
  24. 24. #1 Facebook’s news feed is more engaging than ever (thus, more clicks, likes and shares). 24
  25. 25. #1 Facebook’s news feed is more engaging than ever (thus, more clicks, likes and shares). Like Google with it’s mercurial search ranking algorithm, Facebook’s news feed has seen a couple of noteworthy tweaks which keep users highly engaged with their feeds. 25
  26. 26. #2 Active user counts continue to grow. 26
  27. 27. #2 Active user counts continue to grow. Facebook’s 3rd quarter announcement revealed daily active users jumped 25% year-over-year to 728 million. Monthly active users grew 18% to a staggering 1.19 billion. More active users increases FB’s utility -- the network effect at its finest. 27
  28. 28. #3 The omnipresence of the new Like and Share buttons impacts behavior. 28
  29. 29. #3 The omnipresence of the new Like and Share buttons impacts behavior. Given the usable nature of the new buttons and their widespread availability — Facebook’s buttons are viewed 22+ billion times a day across 7.5+ million sites around the web — people have developed a habit of sharing content they enjoy. 29
  30. 30. #4 Sharing is now an acceptable, egogratifying activity. 30
  31. 31. #4 Sharing is now an acceptable, egogratifying activity. Sites such as Buzzfeed, Thought Catalog and Elite Daily produce super viral content that make sharing such a reflexive activity — that also injects you with a healthy dose of serotonin when all your friends interact with your post. Effectively, sharing great content is now a no-brainer. 31
  32. 32. 32 Likes!!! 32 32
  33. 33. Now, back to the numbers. 33 33
  34. 34. A lot of numbers.. 34
  35. 35. And, if you’re more of a visual person… 35
  36. 36. And, if you’re more of a visual person… Check out the trend on this nifty line graph 36
  37. 37. 37
  38. 38. Want more data? See the full report here: http://s.shr.lc/1cowabF 38

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