Creating Shareable Content - Not Noise.

Creating ShareableContent – Not Noise.Janet AronicaHead of MarketingShareaholic

Hi! I’m Janet. Head of Marketing Shareaholic

Nights and weekends to early growth 2008 Mozilla Firefox Extension Award 1 MILLION downloads February 2008 June 20093

Browser Tools 2 MILLION Browser downloads

publishers 200,000 PublishersSource: Running to the Kitchenhttp://runningtothekitchen.com

2500 API calls 2,500 + API developers6

270,000,000 People each month

+ + That’s more than Germany, France & the United Kingdom combined.8

Shareaholic is the 4th largest country in the world.9

Humblebeginnings?

Strugglefest.11

27% Referral Traffic12

#1 Take a step back.13

Analytics14

Friends don’t let friends post without a plan.15

Editorial Calendar http://bit.ly/SHRedcal16

#2 Kinds of Shareable Content17

Leverage current events18

Lists work.19

MORE content.20

FML.21

Guest bloggers Freelancers Interns22

#3 Shareable formats23

Source: SEOmoz http://mz.cm/y2MX7d24

Your headline is your first impression.25

Great headlines are: •  Urgent •  Useful •  Specific26

Introductions28

Great introductions •  State a problem •  Popular phrase •  METRICS29

Predictable Voice30

Brand your visuals Source: He and She Eat Clean http://bit.ly/SeLyiT32

It might not be love at first sight.33

Link to old content Source: How About We http://howaboutwe.com34

Related content Source: Guilty Kitchen http://guiltykitchen.com35

#3 Promoting your content36

PageFeatured TitleImage Meta Description37

Funky page title Not your Twitter account38

Sweet page title! Optimized for Twitter!39

#4 Plugins40

Plugins •  WP Touch •  Auto Featured Image Plugin •  Editorial Calendar •  All in One SEO Pack41

Why do people share? •  Kony 2012, Buzzfeed What do you share?42

Thank you! •  @JanetAronica •  @Shareaholic •  Shareaholic.com

http://blog.shareaholic.com	609
http://www.conseilsmarketing.com	553
http://feeds.feedburner.com	44
http://trends.e-strategyblog.com	12
http://mktrojo.com	7
http://vrindavijayan.blogspot.in	4
http://aquideomnibusdubitandum.wordpress.com	3
https://twimg0-a.akamaihd.net	3
http://vrindavijayan.blogspot.com	2
http://localhost	2
https://si0.twimg.com	1
http://www.ofelio.com	1
http://a0.twimg.com	1
http://www.toptwittertools.com	1
http://ranksit.com	1

Creating Shareable Content - Not Noise.

by Shareaholic on Jul 16, 2012

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