Creating Shareable Content - Not Noise.
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Creating Shareable Content - Not Noise.

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This is my presentation from WordCamp Boston! See our blog post for more details: http://slidesha.re/OAbT6l

This is my presentation from WordCamp Boston! See our blog post for more details: http://slidesha.re/OAbT6l

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Creating Shareable Content - Not Noise. Creating Shareable Content - Not Noise. Presentation Transcript

  • Creating ShareableContent – Not Noise.Janet AronicaHead of MarketingShareaholic
  • Hi! I’m Janet. Head of Marketing Shareaholic
  • Nights and weekends to early growth 2008 Mozilla Firefox Extension Award 1 MILLION downloads February 2008 June 20093
  • Browser Tools 2 MILLION Browser downloads
  • publishers 200,000 PublishersSource: Running to the Kitchenhttp://runningtothekitchen.com
  • 2500  API  calls   2,500 + API developers6
  • 270,000,000 People each month
  • + + That’s more than Germany, France & the United Kingdom combined.8
  • Shareaholic is the 4th largest country in the world.9
  • Humblebeginnings?
  • Strugglefest.11
  • 27% Referral Traffic12
  • #1 Take a step back.13
  • Analytics14
  • Friends don’t let friends post without a plan.15
  • Editorial Calendar http://bit.ly/SHRedcal16  
  • #2 Kinds of Shareable Content17
  • Leverage current events18
  • Lists work.19
  • MORE content.20
  • FML.21
  • Guest bloggers Freelancers Interns22
  • #3 Shareable formats23
  • Source: SEOmoz http://mz.cm/y2MX7d24
  • Your headline is your first impression.25
  • Great headlines are: •  Urgent •  Useful •  Specific26
  • 27
  • Introductions28
  • Great introductions •  State a problem •  Popular phrase •  METRICS29
  • Predictable Voice30
  • 31
  • Brand your visuals Source: He and She Eat Clean http://bit.ly/SeLyiT32
  • It might not be love at first sight.33
  • Link to old content Source: How About We http://howaboutwe.com34
  • Related content Source: Guilty Kitchen http://guiltykitchen.com35
  • #3 Promoting your content36
  • PageFeatured TitleImage Meta Description37
  • Funky page title Not your Twitter account38
  • Sweet page title! Optimized for Twitter!39
  • #4 Plugins40
  • Plugins •  WP Touch •  Auto Featured Image Plugin •  Editorial Calendar •  All in One SEO Pack41
  • Why  do  people  share?   •  Kony  2012,  Buzzfeed   What do you share?42
  • Thank you! •  @JanetAronica •  @Shareaholic •  Shareaholic.com