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Stm deck v3
 

Stm deck v3

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    Stm deck v3 Stm deck v3 Presentation Transcript

    • STM™
bring
together
Music
Ar3sts,
Fans,
and
Brands,
to
the
Cause Tuesday, June 8, 2010 1
    • Each one of these areas Fans, Artists, Foundations, and Brands all possess the social recommendation advocacy to become more aware of each other.... STM Marketing provides new opportunities to be discovered while making a difference This is a triple win for Brands, Bands and Foundations to ShareTheMic™ means “When a tree falls in the woods, we make the noise” Kevin Patrick Founder - President K2MSM Holdings / Share The Mic™ Tuesday, June 8, 2010 2
    • STM Currently holds cross marketing contracts with > Tuesday, June 8, 2010 3
    • Tuesday, June 8, 2010 4
    • Building
the ShareTheMic Services NPOs with: Marketing Campaign Development Brand Management Application Development Creative Media Visible Measures Tuesday, June 8, 2010 5
    • STM has agreements with > Tuesday, June 8, 2010 6
    • 2010 These Music Manufacturers for Artist Rewards Tuesday, June 8, 2010 7
    • STM marketing has created the New Artist Genre Identification > Tuesday, June 8, 2010 8
    • Case
Study “Partnering with ShareTheMic is a dream come true for our band, Kids of Survival. As committed supporters of environmental causes, Kids of Survival’s partnership with ShareTheMic has provided the opportunity and the resources to share our music with the world while giving back to it as well. ShareTheMic connects artists to non-profit groups that match their chosen causes for the benefit of both parties. We are very excited to start Sharing The Mic with not-for-profit environmental organizations in the coming months. We love the idea of blending our “voices” for the greater good. As a band, we chose to represent all the STM Environmental non-profit groups because we have been a "green" band for the last three years. We are deeply committed to preserving the planet. We use only recycled materials to manufacture and package our records, and use only vegetable inks to print on them. We firmly believe that we are very lucky to inhabit this beautiful, unique planet. We marvel at the idea that if our orbit shifted three inches in any direction, or if the earth spun on a slightly different axis, or if we were in a different spot in this solar system, there would be no life of any kind here. We feel that we owe it to our beautiful planet to treat it well, and to continue to encourage and support research to keep Earth healthy and beautiful. Kids of Survival supports research to develop sustainable sources of energy, non-gas dependent cars, low emission vehicles, wind farms, solar power, recycling, and better means of disposing of harmful waste. We, Kids of Survival, are grateful to ShareTheMic for providing us with a way to use our music to spread the message and to do our part to raise awareness of this worthy cause. A partnership with ShareTheMic allows artists to connect with their fans to spread a positive message through the non-profits of their choice. We strongly encourage bands and musicians to check out ShareTheMic’s mission and to become a part of this new, revolutionary movement. No matter what size your band is, or how well known, you are never too small or too big to support a cause that ignites your passion.” Dylan Lipari / Founder Kids of Survival Tuesday, June 8, 2010 9
    • Identification STM Genre Transition Tuesday, June 8, 2010 10
    • Emerging music artists ABBY MILLER who have already signed and partnered with a Cause ARIE THOMPSON be
discovered
make
a
difference Tuesday, June 8, 2010 11
    • THE GREY RACE HYMNS GOD OR JULIE OBLIO BLACKLIGHT RUMBLE JULIA DARLING Tuesday, June 8, 2010 12
    • GEDEON LUKE DEADBEAT DARLING LELAND GRANT CHLOE Tuesday, June 8, 2010 13
    • CUBWORLD THE FIEROS LAURA CHEADLE ZOUX Tuesday, June 8, 2010 14
    • RAEGAN RICHARDS VM6 THE BRIGHT BAND ALEXIS MARCEAUX Tuesday, June 8, 2010 15
    • McDonald's isn't alone. Frank Cooper, chief consumer-engagement officer Market at PepsiCo Americas Beverages, pointed to Green Label Sound, a platform for independent artists that quietly promotes Mtn Dew, as an example of how brands will shape the music industry. "You'll see through Green Label Sound the rethinking of ownership of music, a rethinking of how to monetize it, how to build the brand of an artist," he said. "And I think you'll see where it's coming from artists, managers, record labels and alternative methods of funding -- and brands will play an incredibly critical part in McDonald's, Pepsi, Coca-Cola Troll for that." Music Dealers Up-and-Coming Artists Eric Sheinkop, president of Chicago-based Music Dealers, a business-to- business music-licensing noted a sharp increase in demand in the last two years, as his staff has grown to 30 people from three. Music Dealers opened a New York office last month, and has a London location opening in September. By Emily Bryson York Music Dealers works with clients such as Maxwell House, Corona and GMC to Published: June 07, 2010 find the perfect song for campaigns. The company works from a database with thousands of songs by independent artists that have been prescreened and NEW YORK (AdAge.com) -- Seven years ago, McDonald's tapped Justin Timberlake in a approved, often turning requests around in a day. Artists working on spec once multimillion-dollar deal to launch "I'm Lovin' it." Now the marketer and a bevy of other brands such took weeks or even months. as Coca-Cola are bypassing the big stars -- and in some cases the record labels -- to become incubators for tomorrow's superstars. Mr. Sheinkop, who quit the music management business two years ago to focus The fast-food chain is the launch sponsor for Artists & Brands, a music-media agency that aligns on licensing, said one benefit of working with up-and-comers is that "artists are up-and-coming artists with campaigns that suit their style, a far cry from the marketer's earlier going to be so proud to be attached that they'll push it for you," he said. practices of shelling out big bucks for jingles on spec. In the new model, artists get exposure, while marketers save on fees and get cool points for introducing people to new music. But don't count the labels out yet. Coca-Cola made a big splash with little-known artist K'naan last month. K'naan's song "Wavin' Flag," with the lyrics rewritten for marketability, is the centerpiece of its global World Cup campaign. Released last month, it's already No. 1 in China, Mexico and Germany. Coke signed K'naan to make appearances on some stops of its World Cup tour, leading up to the tournament. He'll also be making appearances in South Africa. But K'naan was already signed to Universal when Coke linked up with him. Joe Belliotti, director-global entertainment marketing at the Coca-Cola Co. stressed IB Fokuz, who was discovered by Artists & Brands, has appeared in McDonald's commercials. that the label has been a big asset in organizing every facet of the campaign and "In the prehistoric days, like when I started in advertising, you used to say 'I wish I could have' -- tour. "The music industry is going through an evolution, but there's still really a name a big-time band -- and then you'd negotiate a lot of money to get them," said Marlena Peleo- necessity for record companies," Mr. Belliotti said. "It might look like their role is Lazar, chief creative officer, McDonalds's USA. "But so much has changed with the music industry, changing," he said, but "it's got to be a collaborative process, really leveraging the power of each." technology and the internet, you certainly still can go and get Sting if you're so inclined -- and have a blank check." Coke owns a portion of the "Wavin' Flag" royalties, and all proceeds will be "If you can find new talent instead of renting existing talent, there will be an association donated to provide water for schools in Africa. with the product, and that's what I think McDonald's is trying to get at," said Ira Antelis, co-CEO of Artists & Brands. He cited "Grey's Anatomy" and the band the Fray as an Some marketers see potential to monetize these endeavors. While underscoring example of a lasting association, as well as Old Navy, which featured Ingrid Michaelson's that it's not Pepsi's primary mission, Mr. Cooper said: "There's absolutely an song "The Way I Am" in a sweater commercial. opportunity for us to generate revenue around some of the content and experiences we're creating in entertainment." Tuesday, June 8, 2010 16
    • STM provides Platform Awareness Drivers and tools for the NPO > Tuesday, June 8, 2010 17
    • http://Autismspeaks.ShareTheMic.org Sponsored On-Line Digital Voting Platform Successfully Launched and ran April 18 - May 18 •Autism Speaks •16 identified emerging Bands submits Quality UGC •Purpose : To drive awareness during Autism Awareness Month •Duration: 30 Days •Sponsor Supported Result: Over 7000 uniques and 2000 NEW members signed up to vote for this event to support Autism Speaks. •Marketing was purely through the bands fan bases •over 80% registered to vote in less then 30 days •Detailed measurable analytics created around new user profiles Tuesday, June 8, 2010 18
    • NEW Custom Media Distribution / Management Platform supports both Live/VOD Tuesday, June 8, 2010 19
    • How Does It Work > Tuesday, June 8, 2010 20
    • Tuesday, June 8, 2010 21
    • We focus on Simple Value Chains Incentives lead to Better Marketing Results > Tuesday, June 8, 2010 22
    • Solu-on Tuesday, June 8, 2010 23
    • The “Why” for Sponsors and Advertisers > Tuesday, June 8, 2010 24
    • Sponsor Values: Every campaign focuses on target audience values to provide measurable benefits for Sponsors/Advertisers During each campaign, STM provides detailed information to each Sponsor for their support in these cost effective initiatives. In almost every case, one individual Brand has the low cost opportunity to underwrite several initiatives at once autismspeaks.sharethemic.org Apr 15, 2010 - May 10, 2010 Map Overlay Comparing to: Site autismspeaks.sharethemic.org Apr 15, 2010 - May 10, 2010 Content Overview Comparing to: Site Pageviews 3,000 3,000 1,500 1,500 0 0 Apr 19 Apr 26 May 3 May 10 Pages on this site were viewed a total of 18,817 times 18,817 Pageviews 12,338 Unique Views 56.19% Bounce Rate Top Content Pages Pageviews % Pageviews / 12,327 65.51% /please_upgrade 1,993 10.59% /battle/20 1,307 6.95% /battle/61?p=r 322 1.71% /battle/70?p=r 255 1.36% autismspeaks.sharethemic.org Apr 15, 2010 - May 10, 2010 Dashboard Comparing to: Site Visits Visits 2,000 2,000 1 4,403 1,000 1,000 0 0 8,565 visits came from 146 countries/territories Apr 19 Apr 26 May 3 May 10 Site Usage Site Usage Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate 8,565 Visits 6 56.19% Bounce Rate Google Analytics 8,565 2.20 00:01:48 80.16% 56.19% % of Site Total: Site Avg: Site Avg: Site Avg: Site Avg: 18,817 Pageviews 00:01:48 Avg. Time on Site 100.00% 2.20 (0.00%) 00:01:48 (0.00%) 80.15% (0.01%) 56.19% (0.00%) Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate 2.20 Pages/Visit 80.16% % New Visits Site United States 4,403 2.23 00:02:37 65.11% 54.74% Visitors Overview Map Overlay Vietnam 405 2.07 00:00:44 99.51% 49.88% Visitors 2,000 2,000 Pakistan 325 2.97 00:01:03 98.15% 38.15% 1,000 1,000 0 0 India 291 2.66 00:01:07 97.59% 48.11% Apr 19 Apr 26 May 3 May 10 Visitors Indonesia 216 1.46 00:00:45 99.07% 80.56% 6,918 Visits 1 4,403 Philippines 152 1.83 00:00:53 100.00% 59.87% Traffic Sources Overview Content Overview Canada 147 2.08 00:01:33 83.67% 55.10% Search Engines Pages Pageviews % Pageviews 3,419.00 (41.63%) Referring Sites / 12,327 65.51% (not set) 119 1.57 00:01:18 99.16% 66.39% 2,566.00 (31.24%) Direct Traffic /please_upgrade 1,993 10.59% Iran 118 2.55 00:01:20 94.07% 46.61% 2,228.00 (27.13%) /battle/20 1,307 6.95% /battle/61?p=r 322 1.71% /battle/70?p=r 255 1.36% 4 Google Analytics Tuesday, June 8, 2010 25
    • Tuesday, June 8, 2010 26
    • ShareTheMic’s Goals are to provide an opportunity for both the brand,cause and artist/band to share the same stage for the benefit of a greater global following. Tuesday, June 8, 2010 27
    • Peer Marketing Power Campaign Development Profit Brand Management Application Development Creative Content Analytics&Visible Measures K2MSM Holdings / Share The Mic™ O: 646.405.4830 M: 917.532.4726 F:  646.224.1039 Office 636 Broadway, 3rd Floor New York, NY 10012 Studios: 48 West 25th St 10th Floor New York, NY 10010 Email: info@ShareTheMic.com “Simple Ideas focused on Strong Values” www.ShareTheMic.com Become a Fan at http://www.facebook.com/ShareTheMicFanPage Follow us on Twitter http://twitter.com/ShareTheMic To

ShareTheMic
is
to
be
a
part
of
a
managed
partnership
program
of
 passionate
musicians
who
want
to
be
discovered
while
making
a
difference.
 STM™
bring
together
Ar3sts,
Fans,
Brands,
to
the
Cause Tuesday, June 8, 2010 28