Shanghai World Expo 2010 Almost 200 countries will participate in the World Expo in Shanghai May 1st to October 31st 2010. c. over 70 million people will attend during the 6 months. The theme for Expo 2010 is ‘Better City – Better Life’ slogan representing the common wish for better living in future urban environments Public opening hours from 9:30am – 10:30pm
The UK’s close relationship with China has given us a superb location next to the river and close to one of the main entrances to the Expo park. There is an unimpeded view of our Pavilion from across the river so it will be visible both day and night throughout Expo. We are next to the Italians and in front of Luxemburg and the Netherlands.
Not just the physical experience Promote knowledge of UK – founding sponsors – update progress – recruit help
Britcham 3 Feb
<ul><li>184 days, 125 business events to promote strength and breadth </li></ul><ul><li>of the UK/China trade and investment relationship. Across all UKTI priority sectors </li></ul><ul><li>Showcase what differentiates UK’s business partnership with China from other (150+) nations at Expo; </li></ul><ul><li>Establish a strong platform for sustainable engagement after Expo. </li></ul><ul><li>Highlights: </li></ul><ul><li>+ programme of business conferences co-hosted with the Financial Times </li></ul><ul><li>+ series of low carbon high growth events, with a focus on cross- sectoral activity </li></ul><ul><li>+ focus on sustainable cities, collaboration from research to technology transfer, working with Whitehall partners </li></ul><ul><li>+ month-long series of events profiling the UK's financial and professional services sector; </li></ul><ul><li>+ activities profiling “the ethical edge”, UK plc’s commitment to CSR </li></ul><ul><li>Business events will also be used to promote Chinese inward investment </li></ul>Business Programme
Business on UK@Expo <ul><li>As well as the events programme, the UK Expo website (launched in November) gives us a further opportunity to: </li></ul><ul><li>+ promote individual UK@Expo events, </li></ul><ul><li>+ profile the UK’s Expo corporate sponsors, and </li></ul><ul><li>+ provide information in greater depth about UK business. </li></ul><ul><li>New Industry New Jobs (NINJ) funding being used to develop the business sections of website into extensive knowledge bank about UK sectoral strengths, for further marketing use by UKTI globally. </li></ul><ul><li>The business programme will take place mainly in Shanghai, but will also spin off across China. </li></ul><ul><li>Taken together with the events being staged by the British Council, and the programme of FCO events which will support HMG’s wider strategic objectives in China, this extensive programme will provide a unique opportunity to engage across our interests with Chinese partners. </li></ul>