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    Use of Audio Use of Audio Presentation Transcript

    • Share Club May 17th2013Use of Audio
    • • Online Audio consumption is predominantly mobile. Mobile listening accounts for 56% of allaudio consumption.• Online radio is far ahead of online video in terms of weekly consumption.Some StatsTop UK Podcasts
    • • 24 million active users - 6 million paying users• Available in 20 countries• More than 1 billion instances of app activity are shared via Facebook daily• 8 different ad units on Spotify: Audio ads, display ads, Billboard ads, MPUs, HomepageTakeovers, Branded Playlists, Lightbox and Advertiser page– Rice Krispie Squares– Levi’s– Lucozade• Spotify in your car• For the first time, Amazons streaming music service, Cloud Player, will be making its way intoiOS users cars. The company announced Wednesday that subscribers can now use the appon their iPod Touch, iPhone or iPad devices to play music in Ford Sync AppLink-enabledvehicles.Spotify“Access is Replacing Ownership”
    • SoundCloud• Nike Plus https://soundcloud.com/nikerunning• Red Bull Sound Select https://soundcloud.com/redbullsoundselect• The Economist https://soundcloud.com/theeconomistAdvertising Opportunities• SoundCloud has announced a beta program called Pro Partners that lets brands promote theirSoundCloud accounts to the apps users. Twelve brands and music/audio entities areparticipating in the beta, including Red Bull Sound Select, The Guardian, Blue Bottle Coffee,Snoop Lion (né Dogg) and The-Dream.
    • InspirationNokia Lumia Open Song Project Google’s Talking ShoeMusic Discovery App Manchester City Tram Announcements
    • InspirationCoca Cola: Move to the Beat of 2012McDonalds Cheer for ChinaNike Argentina Uses Seismographs toMeasure Stadium-Shaking Football FansPilsen’s Colombian Fan App Measures Football Passion
    • InspirationO2 Matchday – Ref!Link When Downing met Gerrard (Darren Farley)"THE NFL : A Bad Lip Reading"A Bad Lip Reading of the NFLCoca-Cola The Cheering Truck
    • Over to you