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The Top 50 Content Marketing Posts of 2013
 

The Top 50 Content Marketing Posts of 2013

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ShareBloc presents the Top 50 Content Marketing Posts of 2013. In December 2013, as part of our open beta launch, ShareBloc launched a contest to identify the Top 50 Content Marketing Posts of ...

ShareBloc presents the Top 50 Content Marketing Posts of 2013. In December 2013, as part of our open beta launch, ShareBloc launched a contest to identify the Top 50 Content Marketing Posts of 2013.

We launched the contest with 11 of the most influential sales & marketing bloggers. We asked for their recommendations and then opened up the contest for more nominees.

For two weeks, 641 voters cast their ballots 7,678 times to narrow a competitive field of 175 nominations to the top 50.

For the full list, go to www.sharebloc.com/contest.

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    The Top 50 Content Marketing Posts of 2013 The Top 50 Content Marketing Posts of 2013 Presentation Transcript

    • ShareBloc   presents The Top 50 Content Marketing Posts of 2013 The Top 50 Content Marketing Posts of 2013
    • Top 50 Content Marketing Posts of 2013 In December 2013, as part of our open beta launch, ShareBloc launched a contest to identify the Top 50 Content Marketing Posts of 2013.   ! We launched the contest with 11 of the most influential sales & marketing bloggers. We asked for their recommendations and then opened up the contest for more nominees.   ! For two weeks, 641 voters cast their ballots 7,678 times to narrow a competitive field of 175 nominations to the top 50.   ! For the full list, go here. The Top 50 Content Marketing Posts of 2013 2
    • The Top 50 Winners 1. Content Is King, But Distribution Is Queen and She Wears the Pants 20. Experiential Selling is What Leads to Buyer “Aha Revelations” – An SSTools Classic 2. Marketing Automation 101 21. Demand Generation 2013: The New State of Enlightenment ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 3. Crap. The Content Marketing Deluge. 4. Marketing's Rise Misses Bigger Opportunities 5. 3 Things Every Business Needs to Succeed in Social Media 6. Content Marketing Isn't for Everybody 7. 99 Facts on the Future of Business 8. Big data – something for everyone 9. B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs 10. Objection-Handling Technique: The Agreement Frame 11. Staying Optimistic in Social Media Marketing 12. Social Signals Are So Last Week – Use Infographics to Drive Real Leads ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 22. 12 Skills You Need to Keep Your Job in Sales 23. How to Get The Most Out of Your Chamber of Commerce Membership 24. Hire the Right Type of VP of Marketing or You'll End up with a Bunch of Blue Pens 25. What Separates the Top 13% of Salespeople From the Bottom 87% 26. Creating Snappy Sales Presentations 27. Content Marketing Show 2013: The Future of Content Marketing in 2014 28. Find the Heart of Your Brand Storytelling with These 6 Questions 42. 9 Simple Tips To Make Your Hashtags Work Read 43. 7 Key Performance Indicators That Every Sales Manager Should Use 44. Is It Time to Close Your Facebook Page? 45. Six Digital Media and PR Lessons From 2013 46. The 9 Facebook Ad Mistakes that are Hurting your ClickThrough-Rate 47. Intensely personal revelations via Marketing Automation 49. The Top 10 Things You’ll NEVER Hear Good Content Marketers Say 32. 7 insights from Brian Solis on marketing to the new connected consumer ! 41. Beat Status Quo With a Great Value Proposition 30. 5 Quick Tips for Engaging Facebook Fans 14. 17 Ways to Conquer Blog Traffic Plateaus 17. Getting Content Caught by the B2B Buyers Filter 40. Announcing the Next Generation of HubSpot's Inbound Marketing Platform [INBOUND 2013 Keynote Video] 48. The emerging third-party era of marketing automation 31. The Best Political Ad Ever 16. 50 Small Business Blogs to Watch 39. 8 Must-Know Facebook Tips for Small Businesses 29. What Physics Taught Me about Marketing 13. The Definitive Guide to Copywriting 15. The Sales Development Team: A Proven Framework for Success ! ! ! ! ! ! ! ! ! ! ! ! ! 38. How to consistently produce amazing content? 8 top bloggers and content marketers know the answer 50. B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales 33. The Secret To Amazing Customer Experience: Know Thy Customer 34. The SaaS Buying Experience: Mapping How Businesses Buy Software 18. The Scarecrow 35. Sales Reps on LinkedIn: You're Doing It Wrong 19. The 3 Rock Solid Questions To Guide 2013 Social Media Success 36. New Ways to Pitch and Other Advice for Sellers ! 37. Beeps and Tweets: Car Companies’ Social Media Customer Service Compared The Top 50 Content Marketing Posts of 2013 3
    • What Did We Learn From These Posts? Among the 641 voters and 7,678 votes, we found some interesting trends and insights.   ! 1. Content Marketing and Social Media were the leading vote getters by category.   ! 2. Vote early and often if you want to win.   ! 3. The Top 3 posts did not fluctuate too much throughout the contest.   ! 4. Most posts received votes throughout the whole two weeks but a few winners sniped in the end.   ! 5. There is value in having good curators. The Top 50 Content Marketing Posts of 2013 4
    • Category Breakdown We covered eight categories, but content marketing (36%) and social media (18%) received the lion’s share of votes. The Top 50 Content Marketing Posts of 2013 5
    • The Horse Race for Top 10 The top 10 winners saw voting for almost all 14 days, with the exception of Richard Francis’ Big data – something for everyone, which was posted on 12/17, two days before the end of the contest and received 226 votes from 40 voters in those two days. Since each voter could vote 3 times, this post received 226 out of the possible 240 votes. The Top 50 Content Marketing Posts of 2013 6
    • Being #1 is Hard Work The #1 content marketing post of 2013 was Chad Pollitt’s Content Is King, But Distribution Is Queen and She Wears the Pants. Aside from the first day, Chad’s post was #1 for the remainder of the contest. The race for #2 was decided on the final day between Jon Miller’s Marketing   Automation 101 and Velocity Partner’s Crap. The Content Marketing Deluge. The Top 50 Content Marketing Posts of 2013 7
    • The Snipers Six posts were sniped, receiving all their votes in the final two days.   ! • #8: Big data - Something for everyone by Richard Francis with 226 points   ! • #12: Social Signals Are So Last Week - Use Infographics to Drive Real Leads by Will Scott, Search Influence with 146 points   ! • #20: Experiential Selling is What Leads to Buyer “Aha Revelations” – An SSTools Classic by Nancy Nardin with 95 points   ! • #37: Beeps and Tweets: Car Companies’ Social Media Customer Service Compared by Katie Tand with 52 points   ! • #49: The Top 10 Things You’ll NEVER Hear Good Content Marketers Say by Kevin Cain with 33 points   ! • #50: B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales by David Green with 33 points The Top 50 Content Marketing Posts of 2013 8
    • The Top Curators The top 50 posts were nominated by only 29 people. Since we had a hand in selecting a nominating committee, it was no surprise that 9 out of 11 committee members were represented. What was surprising was seeing the other 18. The Top 50 Content Marketing Posts of 2013 9
    • The Top 50 Winners in Appendix The Top 50 Content Marketing Posts of 2013 10
    • #1 Content Is King, But Distribution… Content Is King, But Distribution Is Queen and She Wears the Pants   ! By Chad Pollitt on socialmediatoday.com to Content Marketing   ! Rank: #1   Points: 677   Nominated by: Mike Gingerich, TabSite   ! “Too many marketers are forgetting about promotion; instead, they believe the answers to their content marketing woes are to produce more and better content. As mentioned above, every day great content goes unread. Without a promotion strategy like the ones previously described, the vast majority of content being created and published by the brands across this country will continue to go unread.” The Top 50 Content Marketing Posts of 2013 11
    • #2 Marketing Automation 101 Marketing Automation 101   ! By Jon Miller on blog.marketo.com to Marketing Automation   ! Rank: #2   Points: 581   Nominated by: Justin Gray, LeadMD   ! “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.” The Top 50 Content Marketing Posts of 2013 12
    • #3 Crap. The Content Marketing Deluge. Crap. The Content Marketing Deluge.   ! By Velocity Partners on www.slideshare.net to Content Marketing   ! Rank: #3   Points: 484   Nominated by: Ardath Albee, Marketing Interactions   ! “A Great Content Brand is a brand that’s famous for producing intelligent, useful and entertaining content that’s always worth consuming.” The Top 50 Content Marketing Posts of 2013 13
    • #4 Marketing's Rise Misses Bigger … Marketing's Rise Misses Bigger Opportunities   ! By Jeff Pundyk on www.cmo.com to Lead Gen/Inside Sales   ! Rank: #4   Points: 391   Nominated by: Ardath Albee, Marketing Interactions   ! “The rise of the B2B CMO may feel like a moment of triumph for marketing as a function, but it may very well be the last gasp of out-of-date organizational structures. Don’t be fooled: It’s the customer who is in ascendency. The growing role of the marketer is simply a leading indicator of that phenomenon. And, in many ways, asking more of marketing is the easiest organizational response.” The Top 50 Content Marketing Posts of 2013 14
    • #5 3 Things Every Business Needs to … 3 Things Every Business Needs to Succeed in Social Media   ! By Rachel Strella on strellasocialmedia.com to Social Media   ! Rank: #5   Points: 384   Nominated by: Jennifer Grigg, Social Dragon Marketing   ! “Social media is a relationship-building tool – a utility for establishing new relationships or enhancing current relationships. A business will be hard-pressed to find a way to accelerate – or even skip – the ‘know/ like/trust’ process. I urge all businesses to give relationship marketing at least one year before anticipating a steady stream of qualified leads.” The Top 50 Content Marketing Posts of 2013 15
    • #6 Content Marketing Isn't for Everybody Content Marketing Isn't for Everybody   ! By Barry Feldman on socialmediatoday.com to Content Marketing   ! Rank: #6   Points: 286   Nominated by: MJ Wesner, Social Media Today   ! “Don’t do content marketing because it’s hot. Don’t do it because that’s where media is going. Don’t do it because your competitors are doing it, your friends are doing it, your mom’s doing it, or the crowd’s doing it.” The Top 50 Content Marketing Posts of 2013 16
    • #7 99 Facts on the Future of Business 99 Facts on the Future of Business   ! By SAP on www.slideshare.net to Sales Enablement   ! Rank: #7   Points: 243   Nominated by: Craig Rosenberg, TOPO   ! “Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.   ! In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.” The Top 50 Content Marketing Posts of 2013 17
    • #8 Big data – something for everyone Big data – something for everyone   ! Richard Francis on www.the-biz-box.com to Other   ! Rank: #8   Points: 226   Nominated by: Nicolette Lelieveld, Exact   ! “By combining raw big data with analysis tools now available off the shelf, it’s become possible to identify issues in real-time. Fix your problems quicker and you’ll spend less. Identify them before they happen and you’ll save even more. You can let business facts guide your priorities. Identify, for example, which customers are your most important by margin and by volume and give them extra attention – while refreshing your risk information on a continuous basis.” The Top 50 Content Marketing Posts of 2013 18
    • #9 B2B Content Marketing 2014 … B2B Content Marketing 2014 Benchmarks, Budgets & Trends North America by Content Marketing Institute and MarketingProfs   ! By Content Marketing Institute on www.slideshare.net to Content Marketing   ! Rank: #9   Points: 184   Nominated by: Matt Heinz, Heinz Marketing   ! “For the first time, we asked marketers whether they have a documented content strategy (44% do) and a person who oversees content marketing strategy (73% do). Our findings tell us that there are distinct differences between those who have a strategy and those who do not. Marketers who do are not only more effective but also less challenged with every aspect of content marketing.” The Top 50 Content Marketing Posts of 2013 19
    • #10 Objection-Handling Technique … Objection-Handling Technique: The Agreement Frame   ! By Alen Mayer on www.alenmajer.com to Sales Management   ! Rank: #10   Points: 184   Nominated by: Craig Rosenberg, TOPO   ! “Not all objections should be received as a negative blow to your sales presentation. In fact, most objections can be dealt with effectively and are actually a positive sign that your client is showing some interest.” The Top 50 Content Marketing Posts of 2013 20
    • #11 Staying Optimistic in Social Media … Staying Optimistic in Social Media Marketing   ! By Barry Ricks on www.netmark.com to Social Media   ! Rank: #11   Points: 183   Nominated by: Barry Ricks, Netmark   ! “In conclusion, make sure you plan, are active, celebrate your successes and smile. At times it can be hard to stay optimistic, but follow these steps and you’ll become a “Glass half full” person and not feel like you’re “half empty” in your Social Media Marketing.” The Top 50 Content Marketing Posts of 2013 21
    • #12 Social Signals Are So Last Week … Social Signals Are So Last Week – Use Infographics to Drive Real Leads   ! By Will Scott, Search Influence on searchengineland.com to Lead Gen/Inside Sales   ! Rank: #12   Points: 146   Nominated by: Annette Golemi, Search Influence   ! “As SEOs and online marketers have sought to keep up with the latest trends, infographics quickly became a new weapon in the content marketer’s arsenal. Infographics have also become a staple of publishers, thanks to their visual, easy-toconsume nature and virality.” The Top 50 Content Marketing Posts of 2013 22
    • #13 The Definitive Guide to Copywriting The Definitive Guide to Copywriting   ! By Neil Patel on www.quicksprout.com to Content Marketing   ! Rank: #13   Points: 135   Nominated by: Craig Rosenberg, TOPO   ! “From SEO to content marketing to even link building…I’ve created a lot of guides over the past twelve months about traffic acquisition. But what I haven’t touched on much is the topic of optimizing your site for conversions. One way to do this is by modifying elements on your web page, and another way is by optimizing your copy.” The Top 50 Content Marketing Posts of 2013 23
    • #14 17 Ways to Conquer Blog Traffic … 17 Ways to Conquer Blog Traffic Plateaus   ! By Crystal Ponti on www.business2community.com to Content Marketing   ! Rank: #14   Points: 129   Nominated by: Crystal Ponti, MommiFried   ! “Before implenting any of these ideas, it’s prudent to check through your history of posts and engagement (use Facebooks Insights, Google Analytics, Hootsuite and so on) to see what has been working. Next, consider creating a content calendar. Consistency can help boost traffic and the likeliness of repeat visits. When people know what to expect and enjoy a regular feature, they usually come back for more.” The Top 50 Content Marketing Posts of 2013 24
    • #15 The Sales Development Team … The Sales Development Team: A Proven Framework for Success   ! By Craig Rosenberg on blog.topohq.com to Sales Enablement   ! Rank: #15   Points: 127   Nominated by: Matt Heinz, Heinz Marketing   ! “Sales development is fundamentally different than the rest of the sales cycle. The science of connecting with someone is hard enough, but when you connect, you have a few seconds to generate interest and a couple minutes to handle objections and close for a meeting. Effective sales development requires full-time management, specific training, and constant coaching.” The Top 50 Content Marketing Posts of 2013 25
    • #16 - #20   #16 ! 113 pts.   #17 ! 113 pts.   #18 ! 113 pts.   #19 ! 110 pts.   #20 ! 95 pts. 50 Small Business Blogs to Watch Getting Content Caught by the B2B Buyers Filter By Andrea Parker on bigideasblog.infusionsoft.com to Social Media !   Nominated by Madison Jacobs, Infusionsoft By Ardath Albee on marketinginteractions.typepad.com to Content Marketing !   Nominated by Lori Richardson, Score More Sales   By Chipotle on www.youtube.com to Advertising The Scarecrow ! ! Nominated by Michael Brenner, SAP The 3 Rock Solid Questions To Guide 2013 Social Media Success Experiential Selling is What Leads to Buyer “Aha Revelations” – An SSTools Classic   By Jay Baer on www.convinceandconvert.com to Social Media ! Nominated by Michael Brenner, SAP By Nancy Nardin on www.smartsellingtools.com to Sales Management !   Nominated by Lori Richardson, Score More Sales The Top 50 Content Marketing Posts of 2013 26
    • #21 - #25   #21 ! 93 pts.   #22 ! 83 pts.   #23 ! 81 pts.   #24 ! 80 pts.   #25 ! 77 pts. Demand Generation 2013: The New State of Enlightenment By Craig Rosenberg on www.funnelholic.com to Lead Gen/Inside Sales !   Nominated by Michael Brenner, SAP   12 Skills You Need to Keep Your Job in Sales By Kyle Porter on blogs.salesforce.com to Sales Enablement How to Get The Most Out of Your Chamber of Commerce Membership By Mike Wolfe on blog.wamenterprisesllc.com to Content Marketing Hire the Right Type of VP of Marketing or You'll End up with a Bunch of Blue Pens What Separates the Top 13% of Salespeople From the Bottom 87% ! Nominated by Dave Brock, Partners In EXCELLENCE   ! Nominated by Connor MacNeil, WAMenterprises   By Jason Lemkin on saastr.com to Lead Gen/Inside Sales ! Nominated by Craig Rosenberg, TOPO By Mike Bosworth on www.insidesales.com to Lead Gen/Inside Sales !   Nominated by Lori Richardson, Score More Sales The Top 50 Content Marketing Posts of 2013 27
    • #26 - #30 !   #26 70 pts.   #27 ! 69 pts. Creating Snappy Sales Presentations Content Marketing Show 2013: The Future of Content Marketing in 2014   By Jill Konrath on www.jillkonrath.com to Other ! Nominated by Trish Bertuzzi, The Bridge Group   By Fergus Parker on www.slideshare.net to Content Marketing ! Nominated by Tania Varga, NewsReach Find the Heart of Your Brand Storytelling with These 6 Questions By Debbie Williams on contentmarketinginstitute.com to Content Marketing !   What Physics Taught Me about Marketing By Jon Miller on blog.marketo.com to Marketing Automation !   5 Quick Tips for Engaging Facebook Fans By Kristy Barken on socialmediatoday.com to Social Media   #28 ! 64 pts. #29 62 pts. #30 62 pts. !   Nominated by Andrea Miller, Sprout Content   ! Nominated by Doug Kessler, Velocity !   Nominated by Barbara Helfer, Immersion The Top 50 Content Marketing Posts of 2013 28
    • #31 - #35 !   #31 61 pts.   #32 ! 60 pts.   #33 ! 58 pts.   #34 ! 55 pts. !   #35 53 pts. The Best Political Ad Ever 7 insights from Brian Solis on marketing to the new connected consumer The Secret To Amazing Customer Experience: Know Thy Customer The SaaS Buying Experience: Mapping How Businesses Buy Software Sales Reps on LinkedIn: You're Doing It Wrong   By Ann Handley on www.annhandley.com to Advertising ! Nominated by Michael Brenner, SAP By Susan Young on www.getinfrontcommunications.com to Social Media !   Nominated by Tibor Shanto, Renbor Sales Solutions   By Michael Brenner on blogs.sap.com to Sales Enablement ! Nominated by David Cheng, ShareBloc   By Scott Albro on blog.topohq.com to Sales Management ! Nominated by Craig Rosenberg, TOPO   By The Bridge Group on www.slideshare.net to Social Media ! Nominated by Tibor Shanto, Renbor Sales Solutions The Top 50 Content Marketing Posts of 2013 29
    • #36 - #40   #36 ! 53 pts.   #37 ! 52 pts.   #38 ! 47 pts. New Ways to Pitch and Other Advice for Sellers Beeps and Tweets: Car Companies’ Social Media Customer Service Compared How to consistently produce amazing content? 8 top bloggers and content marketers know the answer !   8 Must-Know Facebook Tips for Small Businesses !   Announcing the Next Generation of HubSpot's Inbound Marketing Platform #39 43 pts. #40 41 pts. By Christopher Cabrera on blog.sellingpower.com to Sales Enablement   ! Nominated by Dave Brock, Partners In EXCELLENCE   By Katie Tandy on www.sparkcentral.com to Social Media ! Nominated by Natasha Wyatt, Sparkcentral By Olga Gabdulhakova on www.link-assistant.com to Content Marketing !   Nominated by Ksenia Dobreva, WebMeUp.com   By Socially Stacked on www.sociallystacked.com to Social Media ! Nominated by Sara Piccola, ShortStack   By Dharmesh Shah on blog.hubspot.com to Content Marketing ! Nominated by Craig Rosenberg, TOPO The Top 50 Content Marketing Posts of 2013 30
    • #41 - #45 !   #41 40 pts.   #42 ! 40 pts.   #43 ! 38 pts. Beat Status Quo With a Great Value Proposition 9 Simple Tips To Make Your Hashtags Work Read 7 Key Performance Indicators That Every Sales Manager Should Use   By Jill Konrath on www.jillkonrath.com to Sales Management ! Nominated by Lori Richardson, Score More Sales By Rupert Staines on www.business2community.com to Social Media !   Nominated by Taylor Naten, Barokas PR   By William Tyree on blogs.salesforce.com to Sales Management ! Nominated by Dave Brock, Partners In EXCELLENCE   !   Is It Time to Close Your Facebook Page? By Alon Popilskis on socialmediatoday.com to Social Media !   Six Digital Media and PR Lessons From 2013 By Martin Waxman on spinsucks.com to Other #44 38 pts. #45 37 pts. ! Nominated by David Mongelli !   Nominated by Craig Rosenberg, TOPO The Top 50 Content Marketing Posts of 2013 31
    • #46 - #50   #46 ! 35 pts.   #47 ! 33 pts. !   #48 33 pts.   #49 ! 33 pts. !   #50 33 pts. The 9 Facebook Ad Mistakes that are Hurting your ClickThrough-Rate   By James Scherer on blog.wishpond.com to Advertising ! Nominated by Krista Bunskoek, Wishpond   Intensely personal revelations via Marketing Automation By Justin Gray on www.leadmd.com to Marketing Automation The emerging third-party era of marketing automation By Scott Brinker on chiefmartec.com to Marketing Automation The Top 10 Things You’ll NEVER Hear Good Content Marketers Say By Kevin Cain on blog.openviewpartners.com to Content Marketing B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales ! Nominated by Matt Heinz, Heinz Marketing   ! Nominated by Craig Rosenberg, TOPO !   Nominated by Lori Richardson, Score More Sales   By David Green on http://b2bleadblog.com to Sales Management ! Nominated by Matt Heinz, Heinz Marketing The Top 50 Content Marketing Posts of 2013 32
    • Join ShareBloc If you like what you’ve seen, join ShareBloc to get other great content like this, curated specifically for you by your peers and delivered directly into your inbox. The Top 50 Content Marketing Posts of 2013 33
    • Praise for ShareBloc “Our B2B readers really appreciate our annual research reports because it offers them valuable insights on the industry and their peers and justification for their content marketing programs. As this is our fourth year doing the survey, they can also see how the industry is evolving.”   ! Joe Pulizzi, CMI   ! "Sales reps who leverage LinkedIn for Social Prospecting™ understand that their profile is not a repository for their online resume but rather their personal elevator pitch for how they bring value to their clients. Our eBook provides a step-by-step guide to help reps strengthen their LinkedIn presence, build out meaningful connections and leverage groups and search to make the most of their Social Prospecting efforts."   ! Janet Stucchi, The Bridge Group The Top 50 Content Marketing Posts of 2013 34
    • Praise for ShareBloc "This contest is proof of the shift that makes social media so powerful.   ! Those who have the greatest impact are not necessarily the “celebrities” or large-scale influencers. In fact, the next influencer could be someone in your daily interactions -- a client, a colleague or even a friend. Word-of-mouth still has a very real impact on the bottom line.   ! Content is still king. And while it’s getting harder to compete for online attention, the key to staying visible is creating relevant content, which addresses the needs of your audience."   ! Rachel Strella, Strella Social Media   The Top 50 Content Marketing Posts of 2013 35
    • Praise for ShareBloc "Content marketing has exploded this year and many industries have maxed out, or nearly maxed out, their content saturation indices. This means that late adopters are finding themselves so far behind that neither quantity nor quality improvements in content will do much to move the needle for years, if ever. Many marketers came to this realization this year. My post gave these marketers a glimmer of hope by removing the quality versus quantity debate and offering a realistic path to content success with distribution and promotion tactics. I believe the post represented a light-bulb moment for many content marketers."   ! Chad Pollitt, Digital Relevance ! "I believe our post was nominated and voted into the top 50 because it was different. It focused on content but also the aspect of networking and relationship development. There were so many great articles it's a true honor to be named into the top 50."   ! Mike Wolfe, WAM Enterprises The Top 50 Content Marketing Posts of 2013 36
    • Praise for ShareBloc “As a member of a team focused on helping our clients reach their marketing automation and content goals, having a post named among ShareBloc’s Top 50 Content Marketing Posts of 2013 is great validation of the work we do. We all know content in and of itself isn’t enough anymore, and at LeadMD we work hard to create compelling content with which people truly want to interact. I think the reason this particular post, Intensely Personal Revelations via Marketing Automation, resonated with a large audience is because it illustrates how central it is for marketing efforts to retain humanized elements and remain conversational.”   ! Justin Gray, LeadMD ! "We’re delighted to have ranked so high in the contest. Hopefully it endorses our commitment to providing high-quality, value-adding content - storytelling with genuine business relevance and actionable insights. We’re determined to be useful, and it’s nice to be recognized for it."   ! Richard Francis, Biz Box   ! The Top 50 Content Marketing Posts of 2013 37
    • Contact David Cheng   david[at]sharebloc(dot) com   CEO & co-founder   ! ! Andrew Koller   andrew(at)sharebloc [dot]com   Co-founder The Top 50 Content Marketing Posts of 2013 38