Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.
For bloggers and partners- delivers relevant ads from AdWords advertisers, enables advertisers to extend the reach of their ad campaigns, improves partners' ability to generate revenue from their content, and delivers relevant ads for their users
Further developing the Adwords and Adsense program will attract more advertisers to want to advertise on the Google site
free tools are available for advertisers such as Google Analytics which help advertisers analyze their campaigns and make them more effective.
More free programs like these are needed to beat the competition. Advertisers are looking for the most cost efficient way to advertise and if these programs are free they will be more likely to advertise on Google.
Blogging- Being featured on blogs where users can have links to Google applications and get educated about new Google features will attract more users and advertisers. Also, collaborating with bloggers
Social Media- collaborating with different social media networks that are threatening to take Google’s success, I.e. Twitter and Facebook
Also collaborating with some of the biggest search engines i.e. Yahoo, will help Google to remain on top with little competition