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20th March Session Three by Prosenjit Bhattacharjee
 

20th March Session Three by Prosenjit Bhattacharjee

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Data Center Transformation Virtualization By CISCO

Data Center Transformation Virtualization By CISCO

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  • Thank you, XXXX. As XXX mentioned, we are seeing a rapid evolution to this concept of the dynamic data center. Our 3 companies’ are aligned around this vision for the data center, and are leading the way for customer adoption.The traditional, old model of building data centers goes like this: the CIO recognizes that there is a business problem and assigns someone to: choose an application, choose a server to run it on, choose some storage for it to use, and attach it to the network. You end up with a succession of silos. In some cases some resources may be shared – a single storage system may support multiple applications, for example – but the silo model is still fairly apparent in how people select, deploy and operate solutions. Growth is dramatically slowing around this traditional, old model.Server virtualization is driving a new model. And there is a big opportunity in virtualized infrastructure. Today customers are seeing a good number of tangible benefits from virtualizing their IT environment. But virtualization is still not deployed across the board despite proven economics. At the core of a virtualized dynamic data center is server virtualization. Sometimes there are multiple “zones of virtualization” because few companies combine things into one big virtual pool. They might have one virtual infrastructure for internal business apps, another for desk top virtualization, another for engineering, and so on. But silos of virtualization are still silos, and the overall benefits constrained within each silo. The silos must be broken to obtain a truly shared infrastructure. This is a required step to enable more savings and more agility.In the new model, people create one virtualized infrastructure in which everything is shared. You’ll hear different names around this, but the general idea is the same: a pool of applications share a CPU infrastructure and a storage infrastructure, and everything is virtual so that applications and storage migrate quickly from one spot to another. So as we move away from the old model (application-based silos) of building data centers to the new model (dynamic data centers), a further extension of this trend is cloud computing. Virtualization enables the adoption and control of cloud computing. The dynamic data center moves closer to one shared infrastructure where everything is virtual. In cloud computing, customers access IT as a service over the internet. Someone else builds the data center, manages the applications, and so on. Customers who uses external clouds no longer buy IT, but someone is still building the data centers that provide external cloud services. Data center architectures for cloud providers are similar to those for internal clouds except more-so. They often have more users, more load, and higher up-time requirements.One last point I’ll make is that as customers move to this model of IT called the dynamic data center, they want best-of-breed products across the network, network, and storage layer.NEXT SLIDE…
  • Virtualization is a question of “when” and not “if”Your IT managers must virtualize to address physical issues such as space, power, cooling, and asset utilization as well as increasing agility and responsiveness to your internal LOB customersVirtualization is not a new concept – but deploying it at scale is – and it cannot be done using current architectures. Why not?We have virtualized the network and storage, and created a hypervisor layer to virtualize operating systems … but we have not addressed compute virtualizationEven then, we are left with many separate silos of virtualization. Since compute, network, hypervisor, and storage virtualization are not integrated, often changes in one area necessitates action in others. It’s like the Whack-a-Mole arcade game – make a change to the hypervisor and network and security changes are required; move a VM and everything is affected. Many customers who have placed big bets on virtualization are running into issues like “VMware sprawl” that are preventing them from realizing the full benefit and efficiencies of virtualization.Thus, savings from virtualization in one area are offset by increased operational costs in other areas. As a result, instead of virtualization increasing your ROI, scaling it actually does the opposite. And dramatically so. This “domino effect” not only increases your costs, it makes your IT managers change averse – and thus less responsive to the needs of your business. Virtualization at scale also costs a lot. You have to assemble systems from piece parts resulting in high systems integration costs. And then, you are faced with process, skill, and organizational challenges from brute force management of this technical patchwork quilt. Thus today, we need a way to cross this chasm. We need a paradigm shift – a new architecture that addresses compute virtualization and integrates the islands of virtualization to enable you to deploy virtualization at scale with increasingROI.
  • SummaryWe see the network as a central component to the evolution of the virtualized data center and to the enablement of cloud computing. The "California Solution" is a critical phase that delivers a simpler, more efficient architecture that enables the enterprise to execute business processes in the best place and most efficient way, with uncompromising availability and greatly improved performance.Cisco is focused on enabling workload portability. Eventually an enterprise will be able to exchange a workload with one or more trusted service providers.Cisco is committed to leading the industry and eliminating virtualized data center roadblocks by working with partners on a radically simpler architecture that brings synergies to 1) network, 2) compute & storage, and 3) virtualization to address just-in-time and just-in-case IT service delivery--all within open, industry-standard technologies with the network as the platform.  Cisco is focused on delivering products and technologies that bridge the goals of virtualization with scalable, reliable, and secure networking technologies that bring the best of platforms together.Cisco has been a major industry player in the data center for years. California represents the natural evolution of that experience.The beneficiaries of that experience are customers that can rely on Cisco to not only lower the total cost of data center ownership, but substantially improve the value those data centers bring to the customers’ customers.

20th March Session Three by Prosenjit Bhattacharjee 20th March Session Three by Prosenjit Bhattacharjee Presentation Transcript

  • Data Center Transformation
    Virtualization
    Prosenjit Bhattacharjee
  • Evolution of a Datacenter
    Server Room
    Hub Room
  • Data Center: A Simplified View
    APPLICATIONS
    DATA/INFO
    DATA/INFO
    DATA
    CENTER
    USERS
  • What is Data Center Infrastructure?
    Applications
    DATA/INFO
    Storage
    Servers
    DC Network
    LAN/SAN/IPC
    Core/Distribution
    DC facilities
    Operations
  • ProcessOrder
    CheckCredit
    ShipOrder
    BillCustomer
    UpdateCust Svce
    Servers Are Everywhere
    Data Center
    Branch / WAN
    ShipOrder
    CheckCredit
    Bill Customer
    Update Cust Svce
    ProcessOrder
    Customer Hits “Buy”
    Order Complete
    Premium Customer?
    Billing Notification
    Enter Order
    ConfirmShipment

    CRM
    Notify Sales Rep
    UpdateRecords
    ERP
    Update Inventory
    WAN
    Check Inventory
    SCM
    Credit Approved
    Credit Override required
    Intranet
    Check Availability
    Update Call Center
    Initiate Billing
    Accts
    Check Account Balance
    Update Contracts
    Update Call Center
    Customer Master
    Check Customer DB
    Deliver Order
    CheckCredit
    Purchasing

    XML
    Pack & Ship Order
    Extranet
    Logistics
    EDI
    Procure Material
    Warehouse
    SOAP
    Extended Enterprise
    Check Credit History
    Credit
  • Evolution of a Datacenter
    Complexity, Cost, Power
    Universal I/O
    Ubiquitous Connectivity
  • Evolution of a Datacenter
    What if we could shrink an entire Datacenter into a single 42 U Rack ??
  • Data Center Evolution Towards IT as a Service
    Application-Based Silos
    ExternalCloud Services
    Zones ofVirtualization
    ITaaS(aka Internal Cloud)
    Apps
    Servers
    Network
    Storage
    From silos… …to Dynamic Data Centers
    Standardize
    Virtualize
    Self-Service
    Consolidate
    Automate
    Centralize
  • From Today’s Data Center to “Cloud”
    Cloud OS: Assigns and arranges virtualized resources dynamically for applications and workloads
    Tiered Apps,
    Composite Apps
    Traditional Apps
    Apps
    Grid Apps
    Cloud OS
    System Mgmt
    Virtualization
    Virtualization
    Virtualization
    Virtualization
    Extended
    IP Infra
    CPU
    Storage
    CPU
    Storage
    Network
    Extended IP Infra: The IP network with abstractions to support the
    cloud model (e.g. security, SLA enablement)
  • Benefits
    • Increased resource utilization
    • Decreased power and cooling
    • Faster provisioning
    • Higher availability
    • Business continuity
    Virtualization is not a “Magic Wand”Great Benefits but also New Challenges
    New Paradigm
    • Virtual Machine is the New “Atomic Unit”
    • Dynamic Movement of VMs / Applications
    • New Options: VDI, Clouds, Workload Portability
    Infrastructure
    • Per-Virtual Machine services required
    • Multi-Core CPU’s, More I/O Bandwidth
    • New emphasis on Security, Trust, QoS
    Organization
    • Breaks Current Organizational Model
    • Reduces Visibility into ‘Hidden’ Resources
    • Requires Continuous Availability/Provisioning
  • Crossing the Chasm … Virtualization at Scale?
    Compute
    Virtualization
    Today
    Main Street
    • Data
    • Process
    • Skills
    • Organization
    Tornado
    EarlyAdopters
    Chasm
    Total
    Assimilation
    Source: TCG Advisors
    • Current architecture will not support compute virtualization at scale
    • Today:
    • Silo’ed islands of virtualization  Cost shift vs. savings
    • Piece part assembly  High systems integration costs
    • Result: decreasing ROI and responsiveness with increasing virtualization
  • Automation Framework
    Remote Support and Recovery
    Virtual & Physical NIC Config and Multi-server Manager
    Physical and Logical Server Migration
    Capacity and Resource Manager
    Virtual Server Manager
    Virtual Machine Deployment Manager
    OS Deployment Manager
    Virtualization Incumbents have low Incentives to Move Away from Bolt-On Architecture
    • Vendors “simplify” by adding another layer and providing professional services
    • Result - Legacy Server vendors have cobbled together software layers to manage hardware
    • Result is a complex stack of management software to support servers
    Accidental Architecture
    Low-level Server Monitor and Configuration Manager
    OS Patch/Update Management
    HW Power Manager
    HW Performance Manager
    HW Device Monitor and Configuration Manager
    Server vendor revenues driven by service & software to manage
    Software Agents
    Databases
  • Datacenter 3.0 Framework
    Location Freedom
    HWFreedom
    ProvisioningFreedom
    Business ProcessFreedom
    Inter-Cloud
    Private Clouds
    Unified Computing
    Unified Fabric
    Data Center Networking
  • Phase 1: Data Center Networking
    DC Interconnect Solutions
    Application Switching Solutions
    SAN Switching Solutions
    DC Edge Routing
    WAN Optimization
    MDS 9000 Family
    ASA and ACE Families
    Ethernet Switching and Unified Fabric Solutions
    Catalyst Family
    Nexus Family
  • Virtualized
    Services
    (FW, LB etc)
    Network
    Virtualization
    Virtual
    Machines
    A
    p
    p
    Server
    Virtualization
    OS
    Server
    Pool
    Virtual
    Volumes
    Storage
    Virtualization
    Storage
    Storage
    Fabric
    Physical
    Pool
    Volumes
    Phase-2: Virtualization in the Datacenter
    Network Virtualization
    • Virtual Device
    Contexts
    • Virtual Firewall
    & Load Balancer
    Contexts
    • Unified Fabric
    Users
    • VLANs, QOS, VSANs, Zones
    • Virtual Context, Virtual Firewalls,
    • FCoE, VDC’s, VPC, Priority Queueing
    IP / MPLS
    IP / MPLS
    VPNs
    VPNs
    Virtual I/O
    VLANs
    VLANs
    Server Virtualization
    App
    App
    App
    App
    • VN-Link
    • NPV
    • Unified Fabric
    • Lossless 10G
    Ethernet
    A
    p
    p
    A
    p
    p
    OS
    OS
    OS
    OS
    • Bare metal mobility between clusters
    • VM mobility between clusters
    • Improved capacity utilization
    OS
    OS
    Hypervisor
    Physical
    Server
    VSANs
    VSANs
    Storage Virtualization
    • Virtual SANs
    • Inter-VSAN
    Routing
    • Network hosted
    Storage Virt.
    • Resource conservation of Array ports
    • Improved data mgmt. & compliance
    • Server to storage I/O troubleshooting
  • App
    App
    App
    Net State
    Net State
    OS
    OS
    OS
    Net State
    vSwitch
    vSwitch
    vSwitch
    Legacy Virtual Network SwitchCan not apply network policies to the vSwitch
    X
  • App
    App
    App
    Net State
    Net State
    OS
    OS
    OS
    Net State
    vSwitch
    vSwitch
    vSwitch
    vNetwork Distributed Switch
    Cisco VN-LinkNetwork Policies Tied to Virtual Machine
    VN-Link Domain
  • Virtualization
    Platform
    Compute
    Platform
    Network
    Platform
    Simplified Set-up, improved Business Metrics, enables Dynamic Provisioning
    Phase 3: Unified ComputingUnleashing the Full Potential of the Data Center
    Solution
    Benefits
    • Cohesive system that unites compute, network, storage access and virtualization
    • Management simplification
    • Reduced TCO
    • Increased business agility
    • Improved energy efficiency
    …Optimized for Virtualization
    Integrated Architecture…
  • Server Deployment Today
    Mgmt Server
    Over the past 10 years
    • An evolution of size, not thinking
    • More servers & switches than ever
    • Management applied, not integrated
    • Virtualization amplifies the problem
    Result
    • More points of management
    • More difficult to maintain policy coherence
    • More difficult to secure
    • More difficult to scale
  • Mgmt Server
    Mgmt Server
    Mgmt Server
    Our Solution
    Embed management
    Unify fabrics
    Optimize virtualization
    Remove unnecessary
    switches,
    adapters,
    management modules
    Less than 1/2 the support infrastructure for a given workload
  • Mgmt Server
    Unified Computing System
    A single system that encompasses:
    Network: Unified fabric
    Compute: Industry standard x86
    Virtualization optimized
    Unified management model
    Dynamic resource provisioning
    Efficient Scale
    Cisco network scale and services
    Fewer servers with more memory
    Lower cost
    Fewer servers, switches, adapters, cables
    Lower power consumption
    Fewer points of management
  • SAN B
    Simplifying the Data Center cont…
    SAN A
    LAN
    Mgmt
    Single, scalable integrated system
    Network + compute virtualization
    Dynamic resource provisioning
    23
    September 16, 2008
    Cisco Inc., Company Confidential - NDA Required
  • Automated Provisioning
    • Embedded single point of management and provisioning
    • Visibility and control across technology silos
    • Ongoing management and compliance
    Virtualized Services
    • Fine-grained control, portability, and visibility of network, compute, and storage attributes
    • Increased Processor Efficiency with Hypervisor Bypass
    Industry Standard Servers
    • Blade form factor
    • Intel Xeon Processor 5500 series.
    • More than double the memory capacity of competing systems
    Unified Fabric
    • Wire once, low latency FC and Ethernet
    • Virtualization aware
    • Scalable, manageable and diagnosable
    Cisco Unified Computing System
    Process Automation
    Up to 90% greater administrator efficiency, with faster changes and fewer incidents
    Up to 50% fewer components, switches, adaptors and management modules to purchase, manage, power, and cool
    Up to 30% lower memory and SW licensing costs via Cisco Extended Memory Technology
    Up to 10% better processor performance via Cisco Hypervisor Bypass Technology
    Per VM Network services through VN-Link
    Operations and Support
    Business Service Management
    Upto 80% reduction in Cabling
    Any workload on any Server
    Scalable
  • Cisco UCS Industry recognition
    "Best Data Center Innovation" Award
  • Virtualization
    Automation
    Cisco Validated Pvt Cloud Ready
    Infrastructure Packages
    Steps 4&5: Data Center Evolution Towards IT as a Service
    Public/Hybrid Clouds
    Private Cloud
    SLA?
    Integration?
    Security & Compliance?
    Consolidation
    Standardization?
    Cisco’s Validated Infrastructure Packages Accelerate Infrastructure Virtualization and Private Cloud Adoption
  • PartnerEcosystem Leverage
    Solutions Ventureand Investment
    Integrated Sales, Services and Support
    Technology Innovations Vblock Infrastructure Packages
    Extensive and Ongoing Collaboration
    Virtual Computing Environment Leading the journey to pervasive virtualization and private cloud
    Imagine the power of three…
    Unprecedented collaboration of three technology innovators and market leaders in concert with their partner ecosystems
  • Information
    Applications
    OperatingSystems
    Virtualization
    Compute
    Network
    Accelerate Time to Results – Reduce TCO
    Storage
    Vblock Infrastructure Packages A New Way of Delivering IT
    Solution Packages
    Rapid deployment model of virtualized infrastructure
    Pre-integrated and validated solutions reduce total cost of ownership
    Service level driven through predictable performance and operational characteristics
    Improved compliance/security and reduced risk
    Vblock Infrastructure Packages
  • Payback on Improved Asset UtilizationExtend useful asset life, Defer Capital, Attenuate P&C
    117
    75
    75
    75
    75
    75
    94
    Savings: $180M / 4.5 yrs
    $15M/yr Capital
    $25M/yr Opex
    $250M New Data centre
    $25M/yr Opex
    75
    94
    40
    117
    46
    29
    56
    23
    19
    15
    19
    23
    Benefits
    • Deferred Need for New DC
    • Reclaimed Storage
    • Improved Utilization
    • Better Power Efficiencies
    Thermal Ceiling
    Thermal Ceiling
    15
    Year 3
    Year 4
    Year 5
    Year 6
    Now
    Year 1
    Year 2
    Now
    Year 1
    Year 2
    Year 3
    Year 4
    Year 5
    Year 6
    20% Efficiency
    60% Efficiency
    Total Capacity
    Utilized Capacity
    6
    © 2007 Cisco Systems, Inc. All rights reserved.
    Cisco Confidential
    Presentation_ID
  • Unified Computing System Results
    • 40% cost savings in cabling, fiber, patch cords and labor
    • 30% more power available to servers
    • 50%+ physical servers in the same space
    • Up to 28,000 virtual machines versus 7,200 in a legacy environment of the same size
    • Up to 4 times more virtual machines per kilowatt of power; minimum of 76 virtual machines are being deployed per kilowatt of power
    Cisco IT Production Deployment 1 megawatt, 10,000 sq ft Greenfield Facility
    Results for Unified Computing System in conjunction with Nexus 7000 and Nexus 5000
    5 production business apps including News@Cisco and the Office of the Chairman and CEO
  • Consolidation
    Virtualization
    Automation
    Utility
    Market
    Cisco Data Center 3.0 Innovation Roadmap
    Nexus 5000
    UCS B Series
    Inter-Cloud
    UCS C Series
    CiscoMDS
    Nexus 1000V
    Private Clouds
    Nexus 2000
    Nexus 4000
    2010
    Unified Computing
    CiscoWAAS
    Cisco Catalyst
    Nexus 7000
    Unified Fabric
    CiscoACE
    DC Networking
  • Cisco Data Center 3.0 Ecosystem
    N1000
    Data Center Virtualization Solution
    Network Services
    Storage Network
    Server Access Network
    Virtualization and Unified Fabric Partners
    Application Partners
    Security
    SAN
    Application Delivery
    N7000
    Unified Fabric
    N5000
    MDS 9000
    Servers
    Storage
    DC LAN GbE/10GbE
    N7000
    V
    V
    V
    V
    V
    V
    V
    V
    Data Center Network Manager– Topology Visualization and Provisioning
    ANM– Advanced L4-7 Services Module Management
    Data Center Management
    Data Center Best Practices and Services
    Cisco Data Center Assurance Program
    Cisco Services and Support
    Storage Partners
    ASA
    WAAS
    ACE
    C49xx
    C6500
    N5000
    N7000
    CBS3100
    E-mail Security
    VPN
  • Next Steps…
    • Review current architecture
    • Review business objectives
    • Define end-state architecture
    Your Strategy
    Define
    • Consolidation
    • Virtualization
    • Automation
    Your Tactical Projects
    Identify
    • Incremental evolution
    • IT as a service center
    • Organizational alignment
    Transform Your Data Center
    Execute
  • TechnologyInnovation
    Ensuring Success with Cisco
    ProfessionalServices
    Data Center Assurance Program
    BusinessPartners