The Quantified Self Movement and What It Means for Employee Wellness

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Quantified Self—the tracking and measuring of aspects of your life to find ways to make it better—is a hotly discussed topic in the technology world, especially when it comes to health and its potential impact on the well-being of our world.New exercise tracking devices, heart rate monitors, photography-based nutrition apps, and wireless weight scales are providing consumers with more information about their personal health than they know what to do with.

But what does the proliferation of health-related biometric devices and mobile apps mean for employee wellness programs? How can your company and your employees benefit from this exciting and innovative opportunity? And what does the future hold? ShapeUp has some answers for you in this deck, and on our webinar at http://bit.ly/QCO67g

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  • Put Simply -  tracking and measuring of aspects of your life to find ways to make it better
  • From NYTimes article, The Data Drive Life:“We tolerate the pathologies of quantification — a dry, abstract, mechanical type of knowledge — because the results are so powerful. Numbering things allows tests, comparisons, experiments. Numbers make problems less resonant emotionally but more tractable intellectually. In science, in business and in the more reasonable sectors of government, numbers have won fair and square.”From the languor of the analyst’s couch to the chatty inquisitiveness of a self-help questionnaire, the dominant forms of self-exploration assume that the road to knowledge lies through words. Trackers are exploring an alternate route. Instead of interrogating their inner worlds through talking and writing, they are using numbers. They are constructing a quantified self.But when the familiar pen-and-paper methods of self-analysis are enhanced by sensors that monitor our behavior automatically, the process of self-tracking becomes both more alluring and more meaningful. Automated sensors do more than give us facts; they also remind us that our ordinary behavior contains obscure quantitative signals that can be used to inform our behavior, once we learn to read them.
  • Cardiio works by having you look straight into the front camera of your iPhone to measure your heart rate. See how your heart rate changes over time through visualizations of your data
  • Set your water drinking goalChoose the picture of current water glass to record your drinkAdd new containers with the photo button
  • Use smart phone to take pictures of the meals you eatMeal Snap tells you what food was in your meal and provides a rough estimate of the calories you consumed
  • Use smart phone to take pictures of the meals you eatMeal Snap tells you what food was in your meal and provides a rough estimate of the calories you consumed
  • Log food, activities and weight to track progress towards your goals.Daily calorie target will automatically update based on how active you are and helps you reach your weight goal. Updates your data whenever you sync the Fitbit Tracker or Fitbit Aria scale.
  • Evaluates sleep data and tells you not how well you're sleeping along with areas of your sleep that need improvementThe app then draws from Zeo's sleep knowledge to offer targeted pieces of advice about how to improve your sleep
  • This disposable, peel-and-stick, biometric patch developed is used in conjunction with preliminary evaluations for weight management.
  • The Adidas Tennis Performance Bra includes a built-in miCoach heart sensor, an exercise tracker built right into the front of the bra that tracks calories burned as well as your heart rate.
  • NanoSonic’sEKGear™ Sensor Shirt automatically measures heart rate and EKG, and wirelessly transmits the information to a remote display and storage unit.
  • Training shirt with removable electronic monitor that tracks:Heart rateBreathing rateSkin surface temperatureTriaxial accelerationData stored on internal hard drive that can be synced to a handheld or laptop device
  • As I was doing the research for this webinar, I started to think..... Maybe this is getting a bit out of hand.
  • And then I saw this --- built in trackers right into your underwear, and I knew it had gone too far.
  • But where is it going in the future?
  • Better measurement of the impact of your program. Most employers aren’t measuring it or can’t. This will help you quantify the outcomes. We’ve seen a great rise in the number of employers who want validated weight loss data for example.
  • Much of that demand is being driven by incentives! Employers are giving away cold, hard cash. So they need to make sure results are honest and accurate and standardized.
  • Employees not in front of a computer, new ways to reach more employees, let them take their health and fitness wherever but still get credit for it!
  • Devices have tremendous appeal. Can even be used as an incentive. People love them. I’ve never seen so much excitement in wellness than what I get when I give someone a Fitbit – it’s just incredible.
  • The Quantified Self Movement and What It Means for Employee Wellness

    1. 1. Our Company’s Mission Creating a healthier world by leveraging social influence to engage people in healthy activitiesCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 2
    2. 2. Today’s Agenda 1. Quantified Self Overview 2. Why This Is A Good Thing 3. Quantified Self Apps 4. Quantified Self Devices 5. What To Do With All This Data 6. What Does It Mean For Corporate Wellness?Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 3
    3. 3. Quantified Self OverviewCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
    4. 4. What Is Quantified Self? • Quantified Self is a movement to incorporate technology into data acquisition on aspects of a persons daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, blood oxygen levels), and performance (mental and physical) • Tracking and measuring aspects of your life to find ways to make it better • Tracking calories with a mobile app to lose weight • Tracking physical activity with a pedometer to increase exercise • Tracking sleep time and quality to improve restfulnessCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 5
    5. 5. An Entire Ecosystem Is EmergingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 6
    6. 6. Who Is Self Tracking? • 15% of internet users tracked weight, diet, exercise online • Women are more likely to do it than men • People are more likely to track after significant health change (pregnancy, weight gain/loss, smoking cessation)Data from www.pewinternet.org Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 7
    7. 7. This Is A Growing MovementCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 8
    8. 8. Sold Out Conferences!Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 9
    9. 9. Why This Is A Good ThingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
    10. 10. Some Benefits of Quantified Self • Learn your numbers • Baseline assessment, level of awareness • Gain unexpected insight • Pattern discovery, correlations • Form habits • Can become part of a routine or even addictive • Invite others to help you improve • Ability to send the results to friends, family, physicianCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 11
    11. 11. Quantified Self Boosts Activity • The use of a pedometer is associated with significant increases in physical activity and significant decreases in body mass index and blood pressure. • Regular pedometer users significantly increased their physical activity by 2,491 steps per day more than control participants.http://jama.jamanetwork.com/article.aspx?articleid=209526Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 12
    12. 12. Quantified Self Boosts Weight Loss • Using an online tracker to count calories and receive personalized feedback more than doubled weight losses • The number of individuals achieving a weight loss of at least 5% more than tripledhttp://www.cfah.org/hbns/archives/viewSupportDoc.cfm?supportingDocID=965 Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 13
    13. 13. Message From The Surgeon General “We cant look at health in isolation. Its not just in the doctors office. Its got to be where we live, we work, we play, we pray.” U.S. Surgeon General Dr. Regina Benjamin, M.D.Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 14
    14. 14. Quantified Self Mobile Apps
    15. 15. Cardiio – Heart Rate TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 16
    16. 16. Waterlogged – Hydration TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 17
    17. 17. Meal Snap – Diet TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 18
    18. 18. The Eatery – Social Diet TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 19
    19. 19. Moodpanda – Mood TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 20
    20. 20. Bike Tracking -- MapMyRideCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 21
    21. 21. Quantified Self DevicesCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
    22. 22. Fitbit – Activity TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 23
    23. 23. Nike – FuelbandCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 24
    24. 24. Zeo – Sleep TrackingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 25
    25. 25. BodyMedia PatchCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 26
    26. 26. Adidas Tennis Performance BraCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 27
    27. 27. NanoSonic EKGearCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 28
    28. 28. Under Armour E39Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 29
    29. 29. Maybe This Is Getting Out of HandPhoto: Ariel Zambelich/Wired Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 30
    30. 30. OK, This Really Is Out of Hand...Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 31
    31. 31. Incredible, Shrinking Technology "What used to take up a building now fits in my pocket, and what fits in my pocket will fit inside a blood cell in 25 years.” Ray Kurzweil, inventor and futuristCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 32
    32. 32. What To Do With All This Data
    33. 33. Learn from Data VisualizationCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 34
    34. 34. Share • Friends, family, employer, health plan, providers, etc.Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 35
    35. 35. CompareCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 36
    36. 36. CompeteCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 37
    37. 37. What Does It Mean forCorporate Wellness?
    38. 38. Validated Data for OutcomesCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 39
    39. 39. Validated Data for IncentivesCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 40
    40. 40. Improving AccessibilityCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 41
    41. 41. Boosting EngagementCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 42
    42. 42. Challenges • Cost Devices are often >$100 per piece • Accessibility Do all employees have a smartphone? • Infrastructure Can these work within corporate firewalls? • Privacy Do they comply with HIPAA and other guidelines?Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 43
    43. 43. Summary
    44. 44. Key Takeaways From This Webinar  Quantifying your health can have many benefits  The Quantified Self movement is growing quickly  The rise is being fueled by technology in mobile apps, devices, sensors, GPS, photography, and more  These tools can improve the validity and measurability of your corporate wellness program  Cost and technology integration continue to represent major barriers to massive adoptionCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
    45. 45. ShapeUp Device Integrations • Current • UpcomingCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
    46. 46. ShapeUp Offers A Total Solution Incentive Online Fitness Tracking & Coaches Management Activity & Nutrition Connected Challenges Devices Social Wellness PlatformCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 47
    47. 47. Thanks For Joining UsCopyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 48
    48. 48. We’re Giving Away Three Fitbits!Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential 49

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