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Copyright © 2012 ShapeUp, Inc.   Interact on Twitter: #wellnessinnovators   1
Today’s Webinar Hosts                       Rajiv Kumar, M.D.                       Founder & CEO, ShapeUp                ...
Today’s Webinar Hosts                      Fran Melmed                      Owner, context                      fran@conte...
Join The Conversation On Twitter                   @shapeupdotcom                #wellnessinnovators         Copyright © 2...
Today’s Agenda• The Secrets of Innovators• Employer Case Studies• Views From Consultants• Final Thoughts• Q&A        www.s...
Questions Our Survey Sought To AnswerHow are employers using technology to improve the healthof their employees, and is it...
The Secrets of Innovators    Copyright © 2012 ShapeUp, Inc.   Interact on Twitter: #wellnessinnovators   7
Innovative Companies Have Innovative Leaders          Copyright © 2012 ShapeUp, Inc.   Interact on Twitter: #wellnessinnov...
Innovators Use More Technology         Copyright © 2012 ShapeUp, Inc.   Interact on Twitter: #wellnessinnovators   9
Innovators Engage Hard-to-Reach Employees          Copyright © 2012 ShapeUp, Inc.   Interact on Twitter: #wellnessinnovato...
Our Next Presenter                       Bryce Williams                       Director - Wellvolution                     ...
Do it different. Make a difference.           Bryce Williams            July 26, 2012              @brycecwilliams        ...
promises, promises                page 13
make it easyPutting fruit inattractive bowlsdoubled sales!                                         Putting salad bar      ...
make it social: the basics                 page 15
make it social: ch, ch changes                              ShapeUpShield Trends                                      Team...
make it fun              page 17              page 17
engagement matters90%75%60%   200845%30%15%      20110%      2004       2005    2006      2007       2008   2009    2010  ...
better choices; better outcomeslow risk employees                                             73%            58%          ...
better choices; better outcomesregular exercise                                            56%             42%            ...
better choices; better outcomeshypertension                      29%                                24%                   ...
better choices; better outcomessmoking          12%                  9%                                   8%              ...
improving financials$   4.7  million annual cost savings    $1,000                 per employee                   ROI     ...
bryce.williams@blueshieldca.comFollow on Twitter @brycecwilliams               page 24               page 24
Our Next Presenter                         Frank Salvato                         Manager, Benefits                        ...
Technology & Health          Management• City of Greenville, NC – Municipality – Local   Government• Population 84K plus 5...
1. City’s Health Management Program      Two major emphasis in the City’s Health      Management Program to Encourage     ...
1. Email Blasts   • 16 Wellness Committee Champions we blast     emails to        Each major department of the city is    ...
2. Wellness Website   • “Ask the Expert” where you can enter into a dialog box     your question for Dr. Kolasa of East Ca...
3. 9 Walking Paths    • Measured and Registered with the American      Heart Association and appear on the AHA      websit...
3. In Progress Now   • Applications for iPhones, Androids, Smart Phones,     iPads, Computers        Health Coach App.    ...
Our Next Presenters                       Andrew Halpert, MD                       Sr. Health Management Consultant       ...
What Does the Device and App Market Look Like?                                                                            ...
Technology Is Rapidly Evolving In All Aspects of Our Daily Living                                                         ...
And the Future is Exciting (and Scary!)                                                                                   ...
Broadening the Reach of Your Programs   Often there are many distractions that prevent focusing on health; broader program...
Establish Your Goals   How is success defined?           Lower costs           Improved health outcomes           Engageme...
Final ThoughtsCopyright © 2012 ShapeUp, Inc.   Interact on Twitter: #wellnessinnovators 38
Key Insights & Takeaways  Technology is being used by many employers  within their wellness programs  These employers are ...
Secrets of innovators in tech + wellness
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Secrets of innovators in tech + wellness

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ShapeUp's 2012 Technology + Employee Wellness Survey found that innovative employers are using technology such as online games, social networks, mobile apps, and fitness devices to engage more employees in wellness, produce better health outcomes, and save more money. By viewing the slides from our recent "How Innovators Use Technology For Wellness" webinar, you can learn how innovative employers approach the use of technology in employee wellness. Watch the full webinar at http://www.shapeup.com/lp/best-practices-from-innovative-employers

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Transcript of "Secrets of innovators in tech + wellness"

  1. 1. Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 1
  2. 2. Today’s Webinar Hosts Rajiv Kumar, M.D. Founder & CEO, ShapeUp rkumar@shapeup.com Employee wellness company focused on creating a healthier world by using social influence to engage people in healthy activities Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 2
  3. 3. Today’s Webinar Hosts Fran Melmed Owner, context fran@contextcommunication.com Award-winning communication and change management consulting firm that specializes in wellness and health care consumerism Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 3
  4. 4. Join The Conversation On Twitter @shapeupdotcom #wellnessinnovators Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 4
  5. 5. Today’s Agenda• The Secrets of Innovators• Employer Case Studies• Views From Consultants• Final Thoughts• Q&A www.shapeup.com/tech-survey Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 5
  6. 6. Questions Our Survey Sought To AnswerHow are employers using technology to improve the healthof their employees, and is it working? • What technologies are they using? • What are their objectives? • Is senior leadership onboard? • What are the pros and cons? Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 6
  7. 7. The Secrets of Innovators Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 7
  8. 8. Innovative Companies Have Innovative Leaders Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 8
  9. 9. Innovators Use More Technology Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 9
  10. 10. Innovators Engage Hard-to-Reach Employees Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 10
  11. 11. Our Next Presenter Bryce Williams Director - Wellvolution Blue Shield of California Blue Shield of California, an independent member of the Blue Shield Association, is a not-for-profit health plan dedicated to providing Californians with access to high-quality health care at an affordable price. Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 11
  12. 12. Do it different. Make a difference. Bryce Williams July 26, 2012 @brycecwilliams page 12
  13. 13. promises, promises page 13
  14. 14. make it easyPutting fruit inattractive bowlsdoubled sales! Putting salad bar near checkout tripled sales! Source: Wansink et al, NY Times, 2010 page 14 page 14
  15. 15. make it social: the basics page 15
  16. 16. make it social: ch, ch changes ShapeUpShield Trends Teams Averaging >10K Steps/Day 1400 18 1200 15 1000Participants 12 800 600 9 400 6 200 3 0 SUS1 SUS2 SUS3 SUS4 0 1Q2011 1Q2012 Alumni Newbies Avg Steps/Day - "Winning" Team180001500012000 Insight: top teams consistently employed behavioral best practices (goal setting, group 9000 activities, peer coaching, loss aversion) 6000 3000 0 1Q2011 1Q2012 page 16
  17. 17. make it fun page 17 page 17
  18. 18. engagement matters90%75%60% 200845%30%15% 20110% 2004 2005 2006 2007 2008 2009 2010 2011 Wellness Assessment Biometrics Health Goals/Program page 18 page 18
  19. 19. better choices; better outcomeslow risk employees 73% 58% 2008 2009 2010 2011 page 19 page 19
  20. 20. better choices; better outcomesregular exercise 56% 42% 2008 2009 2010 2011 page 20 page 20
  21. 21. better choices; better outcomeshypertension 29% 24% 10% 2008 2009 2010 2011 page 21 page 21
  22. 22. better choices; better outcomessmoking 12% 9% 8% 6% 2008 2009 2010 2011 page 22 page 22
  23. 23. improving financials$ 4.7 million annual cost savings $1,000 per employee ROI page 23 page 23 3to1
  24. 24. bryce.williams@blueshieldca.comFollow on Twitter @brycecwilliams page 24 page 24
  25. 25. Our Next Presenter Frank Salvato Manager, Benefits City of Greenville, NC The City of Greenville is dedicated to providing all citizens with quality services in an open, ethical manner, insuring a community of distinction for the future. Greenville is one of the fastest growing large cities in North Carolina. Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 25
  26. 26. Technology & Health Management• City of Greenville, NC – Municipality – Local Government• Population 84K plus 52K East Carolina University Students• 840 Employees on our Health Insurance Policy and in our Health Management Program
  27. 27. 1. City’s Health Management Program Two major emphasis in the City’s Health Management Program to Encourage Engagement • Social Networking • Technology
  28. 28. 1. Email Blasts • 16 Wellness Committee Champions we blast emails to Each major department of the city is represented. The Committee Champions then determine the best way to communicate to their employees. Email, posting or distributing
  29. 29. 2. Wellness Website • “Ask the Expert” where you can enter into a dialog box your question for Dr. Kolasa of East Carolina University’s Brody Medical School. You enter your question, your email (for return response) and verification code (those hard to read words for verification purposes) then submit • “Personal Health Metrics” sub section so only the employee can see their personal numbers. Walking Journal (submitted for 10,000 step club) Food Journal (submitted to Health Coach) Wellness Point Log Sheet (submitted to HR) Registration for Wellness activities and events Discussion Board for victory testimonies or inquiries
  30. 30. 3. 9 Walking Paths • Measured and Registered with the American Heart Association and appear on the AHA website. • Once the employee walks one of the paths, they indicate which path on the AHA website and it automatically journals the number of steps and distance for the employee. They can print off the journal and submit to the 10,000 step club.
  31. 31. 3. In Progress Now • Applications for iPhones, Androids, Smart Phones, iPads, Computers Health Coach App. Health Coach has your Biometric and Health Assessment numbers along with the employee’s milestones and goals. You can either “Chat”, or “Talk Live” via Skype or iPad with a Health Coach at anytime Employee would be able to access their journals, milestones and goals and Health Coach suggested actions
  32. 32. Our Next Presenters Andrew Halpert, MD Sr. Health Management Consultant Towers Watson Christopher Chan Creative Director, Health Imagination Towers Watson Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management. Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 32
  33. 33. What Does the Device and App Market Look Like? Continuum of Health Risk Healthy Prevention Chronic Short-term/ Acute Catastrophic Lifestyle: Facebook, Twitter, Foursquare, Pandora, Instagram, Pinterest Women’s Health Tobacco Pregnancy Direct-to-Consumer Health Plan Provided Nutrition, Exercise, Weight Loss Remote Monitoring Employer Provided Sleep Telehealth Stress, Meditation Health Education, Symptom Checker Medication Adherence PHR Access, Appointment Reminder, Provider Search, Cost Transparency Plan Enrollment and Plan Comparison User Basetowerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 33
  34. 34. Technology Is Rapidly Evolving In All Aspects of Our Daily Living Clockwise from top left 1. Beam toothbrush 2. Zeo sleep monitor 3. Salinity Density spoon 4. Under Armour sensor- embedded shirts Daily Habits Real-Time Feedback 5. Bike-powered workstation 6. Dance powered nightclub 7. Bayer Digit 8. Jerry the Bear For Children Social / Communitytowerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 34
  35. 35. And the Future is Exciting (and Scary!) Clockwise from top left: 1. Cardiocam 2. E. Coli cell phone scanner 3. Microsoft Kinect for Autism detection 4. Proteus pill monitor 5. Vibrating tattoos 6. Center – Google Glass Technology is not a silver bullet and may turn some users offtowerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 35
  36. 36. Broadening the Reach of Your Programs Often there are many distractions that prevent focusing on health; broader programs can touch many of these areas Community/ Responsible Spirituality Socially Mental Professional Growth/ Personal Growth/ Job Satisfaction Learning Building an ecosystem of Emotional programs, devices and applications Relationships Leisure Physical/ Fiscal Health Financetowerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 36
  37. 37. Establish Your Goals How is success defined? Lower costs Improved health outcomes Engagement/buzz Sense of community Productivity Establish your metrics; we see the following best-in-class performance results for wellness programs: 90% Health Risk Appraisal participation 90% Biometric Testing participation (typically non-fasting) 25% engagement from tobacco users with 30% quit rate Overall tobacco use rate of 10% or less 50% of employees with two or fewer modifiable health risks Customized, effective use of behavioral economics, incentives, game design, mobile technology, social mediatowerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 37
  38. 38. Final ThoughtsCopyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 38
  39. 39. Key Insights & Takeaways Technology is being used by many employers within their wellness programs These employers are using multiple technology tools simultaneously Social networking is a popular methodology Mobile apps & devices are coming fast The results include higher engagement & ROI Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 39
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