Report: What Employees Want In Corporate Wellness Programs

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ShapeUp has completed its survey of one thousand employees, and the surprising results show what employees think about corporate wellness programs. …

ShapeUp has completed its survey of one thousand employees, and the surprising results show what employees think about corporate wellness programs.

View the webinar slides here and download the complete report to discover what employees are saying about wellness, including:

* Their top wellness goals
* Most popular wellness program components
* Why they join corporate wellness programs
* How you can pique their interest in wellness
* What programs they are willing to pay for out-of-pocket
* Strategies to keep them constantly engaged

And much more! Download the full report at http://www.shapeup.com/employee-wellness-survey/

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  • 1. Webinar2012 Employee Survey onCorporate Wellness ProgramsWhat Do Employees Want In TheirCorporate Wellness Program? Copyright © 2012 ShapeUp, Inc. The content in this document is property of ShapeUp.
  • 2. Today’s Webinar Team Rajiv Kumar, M.D. Founder & CEO rkumar@shapeup.com Shawn LaVana Vice President of Marketing slavana@shapeup.com Elise Meyer Marketing Associate emeyer@shapeup.com Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 2
  • 3. Join the Conversation on Twitter @shapeupdotcom #empwellness Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 3
  • 4. ShapeUp’s Mission Statement Creating a healthier world by leveraging social influence to engage people in healthy activities Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 4
  • 5. Today’s Agenda1. Survey Background2. Why Do Employees Participate in Wellness Programs?3. What Wellness Programs Do Employees Want?4. Are Employees Satisfied With Their Corporate Wellness Program?5. How Can Employers Help Their Employees Succeed?6. Recommendations for Employers Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 5
  • 6. Survey Background Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 6
  • 7. Overview of Our 2012 Employee Survey on Corporate Wellness ProgramsGoals of the Survey• Better understand how employees view their company’s wellness program• Learn what drives employees to participate in various wellness offerings• Find out what barriers prevent employees from engaging in wellness• Discover how to improve the wellness program experience for employees Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 7
  • 8. Survey participants represented a diverse cross-section of the population 100% No 60 90% 80% 50-59 70% Female 60% No 50% 40-49 Yes 40% 30% 30-39 20% Male 10% 23-29 Yes 0% 18-22 Computer Access at Work Age Gender Smoker Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 8
  • 9. Survey participants reported widely varying health and fitness profiles 100% I prefer not to Extreme say I am not I definitely Obesity very active need to improve I have an my health active Yes lifestyle but I status 80 don’t work Obese out regularly 1-2 times a Room for quite a lot of 60 week improvement Overweight 40 No 3-6 times a week Room for a little 20 improvement Normal Every No room for improvement day 0 Health Exercise Fitness BMI condition level Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 9
  • 10. Why Do Employees Participate in Wellness Programs? Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 10
  • 11. Wellness goals are remarkably similar for both fit and unfit employees;fitness, weight loss, and healthy eating are the top three reported goalsQ: What are your top two personal wellness goals? 80% 80% Fit / Healthy Respondents Unfit / Unhealthy Respondents 67% 60 60 55% 55% 43% 42% 40 39% 40 31% 21% 20 20 17% 11% 6% 3% 0 0 Improve Eat Lose Reduce Sleep Stop Lose Improve Eat Reduce Sleep Stop general more weight stress better smoking weight general more stress better smoking fitness healthily fitness healthily Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 11 11
  • 12. Improving health is the major reason for enrollment; free programs driveparticipation; co-workers are a draw for exercise & weight programsQ: What is the top reason that you enrolled in your company’s wellness program? n=386 n=502 n=517 n=386 n=283 n=518 n=221 n=305 n=345 n=146 n=360 n=193 n=391 n=98 n=89100% 80 60 Mandatory Good program 40 Convenience Improve health Incentives 20 Free Signed up with coworkers 0 Nutrition Exercise Fitness Exercise Weight HRA Personal Onsite Health Emotional Biometric Lifestyle On site Smoking Condition program competition devices program loss health fitness content suport screening coaching physician cessation management program dashboard visits Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 12 12
  • 13. Employees say monetary incentives would make them more likely toparticipate, but non-monetary rewards and social events are also motivatingQ: To what extent n=988 n=957 n=937 n=942 n=831 n=945 n=937 n=901 n=933 100% Somewhat more likely Samewould you be more orless likely to participatein a corporate health-related program in the 80following cases? 60 40 More likely 20 0 awards family coworkers of tough workouts outside work Incentive participating competition support Participate with with Strong Company-wide Participate Best management Non-monetary Fun activities friend was Intensive program with friends Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 13 13
  • 14. Key Takeaways – Why Do Employees Participate In Wellness Programs?• Across all health and fitness levels, most employees share three common goals: improving physical fitness, eating healthier, and losing weight.• Health improvement is cited as the most common reason for participating in corporate wellness programs, but employees also say that engaging with co- workers is a major draw for exercise and weight loss programs.• Employees appear to strongly value free wellness programs, citing that as a major reason for participation.• While monetary incentives are a strong driver of participation, employees also say that they are more likely to engage in a corporate wellness program when they have opportunities to participate with friends and family. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 14
  • 15. What Wellness Programs Do Employees Want? Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 15
  • 16. Health assessments, fitness devices, and weight loss programs are the mostwidely used offerings; employees also use preventive care offeringsQ: Which of the following health-related products or services have you used in the past year through your company? 100% 80 No 60 40 Yes 20 0 HRA program program program devices physician visits facility Other screening competition dashboard coaching cessation content wellness support management On site preventative Exercise Health Nutrition exercise Personal health Lifestyle Smoking Condition mental Fitness Weight loss Biometric On site fitness Weight loss or Emotional & Toluna 38% 26% 27% 34% 30% 26% 29% 25% 28% 22% 22% 16% 24% 25% 14% 1% Participation Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 16 16
  • 17. Employees are most interested in opportunities for physical activity and preventive screenings; nutrition & weight programs are also highly desired Q: What would be your level of interest in using the following products / services as part of a corporate health- related program? (On a scale of 1 to 7 where 1 = not interested at all and 7 = very interested) 100% 80 7 60 6 40 5 20 4 3 2 1 0 Exercise competition dashboard coaching Cessation content support Management facility devices screenings program HRA screening Program program fitness Biometric Fitness Weight loss wellness Personal Emotional On-site Exercise On-site physician Nutrition Health Condition Lifestyle Smoking% sporadic users hose 6 or 7 70% 66% 60% 57% 55% 53% 45% 43% 37% 38% 32% 30% 23% 18% 7% Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 17 17% regular users hose 6 or 7 68% 60% 62% 61% 55% 54% 53% 55% 49% 46% 42% 37% 28% 28% 8%
  • 18. Outside of their company wellness program, employees mostly pursued a variety ofphysical activity-related opportunitiesQ: What other health-related activities / products do Q: What other health-related activities / products doyou do / use outside of work? you do / use outside of work? (open-ended) 60% n=83 100% 51% Other 80 40 37% Swim Wii 31% Run Swim 60 25% Bike 20% 20% 20 40 13% 12% Walk 10% 8% 8% 20 Sports League 0 At-home Gym Workout Fitness Devices Partic- Comm- Web- Personal Other None of fitness member- videos classes ipated ercial based Trainer the equipment ship in an weight program above 0 organized loss walk or program run Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 18 18
  • 19. Key Takeaways – What Wellness Programs Do Employees Want?• Existing wellness program participation is highest for health assessments, programs that include fitness devices, and weight loss programs.• Consistent with their top health and wellness goals, employees cited fitness, nutrition, and weight loss programs as programs they strongly desired.• Employees also consistently identified preventive care – through physician visits or biometric screening – as very important to them.• Outside of the office, employees mostly pursue various physical activity-related endeavors, with walking and sports leagues both cited most frequently. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 19
  • 20. Are Employees Satisfied With Their Company’s Wellness Program? Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 20
  • 21. Most employees who participate in corporate wellness programs plan tocontinue to do so; 2/3 say the programs have helped them reach their goalsQ: How likely are you to continue using your Q: Has your wellness program helped you to meetemployer’s wellness program in the future? any personal health / wellness goals? n=949 100% n=949 100% 80 No 80 Very Likely 60 60 40 40 Yes Likely 20 20 Undecided Not Likely 0 0 All All Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 21 21
  • 22. Employees get specific about why their corporate wellness programs have orhave not helped them to reach their personal health goalsYes, my wellness program helped me meet my personal goals: • “It gives me an incentive to keep working on my health even when I don’t feel like it.” • “I am able to monitor my health conditions, and it is very convenient to participate at work.” • “I am in better shape and have lost weight due to the fitness competition among colleagues. I work out any way, but have pushed myself with the competition.”No, my wellness program did not help me meet my personal goals: • “I’m not sure what our corporate wellness program even entails.” • “Work is so busy. I don’t have time to exercise daily.” • “It would be really nice to have an on-site gym.” Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 22
  • 23. Employees say the programs they want the most—exercise, nutrition, and weight loss offerings—are the ones that need the most improvement Q: Which aspects of your company’s health-related program do you think have the most room for improvement? (Please select up to three areas for improvement) 400 331 300 262 # of Mentions 215 200 180 163 157 149 137 126 100 100 74 71 71 70 46 0 competition dashboard coaching cessation support Health content management facility program devices visits HRA screening program program On-site fitness Weight loss Fitness Biometric mental wellness Exercise Nutrition On site physician Exercise Personal health Lifestyle Emotional and Condition Smoking% of ShapeUprespondents 33% 25% 22% 18% 15% 16% 14% 14% 12% 9% 6% 6% 7% 5% 2%% of Tolunarespondents 33% 29% 19% 18% 18% 16% 18% 13% 14% 12% 11% 10% 8% 11% 10% Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 23 23
  • 24. Key Takeaways – Are Employees Satisfied With Their Wellness Program?• Over 90% of employees who have utilized any aspect of their company’s wellness program say they are likely or very likely to do so, indicating a high level of program satisfaction.• Two-thirds of participants say that their company’s wellness program has helped them to reach one or more of their personal fitness goals, a surprisingly high success rate.• For employees who say their program has helped them achieve success, factors included the motivation provided by the program, the ease and convenience of participating at work, and social engagement with colleagues.• For employees who did not meet personal goals, some cited a lack of knowledge of available programs, a shortage of time to engage while at work, and the lack of an onsite fitness facility.• Employees say onsite fitness facilities and programs for exercise, nutrition, and weight loss all need improvement. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 24
  • 25. How Can Employers Help Their Employees Succeed? Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 25
  • 26. Barriers to participation include lack of time, low motivation, perception ofthe program as unexciting, and inconvenient or confusing program designQ: What are reasons you are not participating? Q: Why are you unlikely to use your employer’s wellness program in the future? I have met my initial goal(s) and I’m I have met my initial goal (s) no longer motivated and Im not longer motivated n=1,743 n=122100% Don’t know 100% Other Other Confusing Dont k now The program does not meet any of Confus ing P riv ac y is s ues my wellness needs/goals Will do on my own 80 I am concerned about 80 Question company motives Privacy Not enough information issues confidentiality Not enough options I dont know enough about No one was motivated the program offered Not enough incentives Part Time/ineligible 60 The program is 60 Cost disorganized/overlycomplex Website difficulties I feel there is a lack of internal support for the Not helpful program 40 40 Unsure of offering/dont The program is like selection inconvenient Inconvenient The program is not fun or 20 exciting 20 I dont have enough No time/busy energy / motivation / self-discipline 0 0 Respondents Mentions Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 26 26
  • 27. By far, the biggest challenge to achieving weight loss is not having enoughtime or motivation to exerciseQ: When trying to lose weight, what are the two biggest challenges you face? 500 n=412 400 300 # of Mentions n=210 n=204 200 n=161 n=119 100 0 I dont have enough I dont know what I dont have enough I dont know what I I dont know what I time or motivation to exercise I need to do support need to do to eat need to do to lose exercise to lose weight more healthily weight % of 75% 38% 37% 29% 22% respondents Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 27 27
  • 28. People who don’t participate in their company’s exercise programs citespecific factors that would make them more likely to do soQ: What, if anything, might make you participate in your wellness program’s exercise offerings? 50 n=49 n=46 40 n=37 30 n=29 # of Mentions n=27 n=22 20 n=14 n=13 n=10 10 n=7 0 nt it y y s s es w ee ng ilit nt ur da d no e tiv hi Fr di ho ou ni b ot tk e la n ve s th sc ce N ai ty r on n ke di av ili g In co rin ac D or p te hi e w du rf si or rs co te n- M e be et y tim O m em B e of m or e M ym or M G Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 28 28
  • 29. People who don’t participate in their company’s weight loss programs saymaking the program free and finding more time at work would helpQ: What, if anything, might make you participate in your wellness program’s weight loss offerings? 30 n=25 20 # of Mentions n=17 n=14 n=13 n=10 n=10 10 n=9 n=8 n=8 n=8 0 nt y es s ty ity am e e n ur re da io m ie e tiv ic gr ho at F ni r bl ith e va n ve iv ro th pu ce w ty ot rp n e li g In it M or co r ci rin tt e te d M fa di e et du Be or r B rs t te M e ke tim Be or e w or co M y Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 29 M 29
  • 30. Key Takeaways – How Can Employers Help Their Employees Succeed?• Lack of time was consistently named as a major barrier to engagement.• Lack of motivation is highly cited as a reason for not participating or not achieving fitness and weight loss goals.• Fun and excitement are missing from corporate wellness programs, according to many employees.• People who don’t participate in their company’s exercise programs say that on-site availability and more time during the day would make them more likely to do so.• People who don’t participate in their company’s weight loss programs say they would be more likely to do so if their employer offered incentives and if they had more time during the day. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 30
  • 31. Recommendations for Employers Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 31
  • 32. Recommendations – What Wellness Programs To Offer to Employees Focus your corporate wellness program on your employees’ three main health goals: exercise, nutrition, and weight loss. Physical activity-related offerings reign supreme as the most popular wellness programs, so be sure to make a variety of exercise options available. Onsite exercise facilities are in high demand, and employees say existing ones need improvement. Invest in office gyms, not just for large offices but even smaller ones too. Employees say they value preventive screenings, indicating a desire to “know their numbers” and identify potential future health problems. Continue to invest in biometric screenings and preventive care options. Opportunities to engage with co-workers are cherished, so make sure to promote programs that are group-facilitated or team-based. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 32
  • 33. Recommendations – How To Drive Higher Employee Engagement Employees say they most want to improve their health, so continue to use this as the main call to action when marketing wellness programs to them. Focus on making wellness program communications bolder and simpler, since many employees say they don’t know what is offered and that programs appear complicated. Employees frequently cite fitness tracking devices as a popular program feature, so consider investing in these tools as incentives for enrollment. Help employees to increase their motivation to engage through the use of financial incentives, competitions, and public recognition. Balance monetary incentives with social incentives, as employees say both are powerful drivers of engagement. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 33
  • 34. Recommendations – How To Help Employees Reach Their Goals Lack of time is a major barrier to health improvement, so promote exercise breaks and help employees to prioritize healthy activities during the day. Find ways to build in more exercise opportunities at work, such as organizing walking groups, designing walking trails, and hosting sports tournaments. Seek more effective and robust exercise, nutrition, and weight loss programs – employees say those that are already available have room for improvement. Try to offer as many programs as possible free-of-charge, especially weight loss programs, and more employees will take advantage of the programming. Find ways to add fun and excitement to your wellness program through games, technology, competitions, prizes, edgier marketing, and humor. Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 34
  • 35. Thanks for joining us!Rajiv Kumar, M.D.rkumar@shapeup.com Copyright © 2012 ShapeUp, Inc. The content in this document is property of ShapeUp and may not be reproduced without permission.