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How Your Most Connected Employees Can Help You Spread Good Health
 

How Your Most Connected Employees Can Help You Spread Good Health

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How Your Most Connected Employees Can Help You Spread Good Health...

How Your Most Connected Employees Can Help You Spread Good Health

New research on social networks is changing the way we think about population health and how behaviors spread from person to person. This has tremendous implications for corporate wellness programs. ShapeUp teamed with Activate Networks, the social network analytics company founded by Harvard researcher Dr. Nicholas Christakis, to host a webinar, during which these slides were presented, about how social network mapping can be combined with a team-based employee wellness program to spread healthy behaviors within your company. View the full webinar at http://www.shapeup.com/lp/how-your-most-connected-employees-can-help-you-spread-good-health

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    How Your Most Connected Employees Can Help You Spread Good Health How Your Most Connected Employees Can Help You Spread Good Health Presentation Transcript

    • Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. Confidential & Proprietary.
    • Today‟s presenters Larry Miller, M.D. Chief Executive Officer lmiller@activatenetworks.net Rajiv Kumar, M.D. Chief Medical Officer rkumar@shapeup.com Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 2
    • Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.
    • Harvard innovation, deep health expertise• Our management team has built/led large health companies• 15 years of research, including Harvard Innovation Lab & Harvard Medical School• National acclaim from “Connected” by co-founder Dr. Nicholas Christakis Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 4
    • We work with the entire health ecosystem• We serve large plans, DMOs, pharmaceutical companies, PBMs, providers/ACOs and other multinational orgs Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 5
    • Social approaches to health behavior1935 Alcoholics Anonymous1953 Narcotics Anonymous1961 Weight Watchers Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 6
    • Behaviors are “contagious”• Lifestyle behaviors (good & bad)• Clinical practice patterns• Medication use• Fraud & criminal behaviors• Consumer purchasing decisions Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 7
    • Obesity in the Framingham Heart Study N. Christakis and J Fowler, The spread of obesity in a large social network over 32 years. New Engl Med 2007 357:370 Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 8
    • Mapping natural social networksActivate Networks can map avariety of populations anddata sources: • Physicians • Patients • Residents • Members • Employees Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 9
    • Addressing workforce health challengesEmployees engagement in workforce wellness is belowdesired levels • Physical activity • Weight management • Smoking cessation • Flu shot program • Total health assessment • Nutrition improvement • Disease management Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 10
    • Using the “multiplier effect”…• Increase participation in employee wellness programs• Empower employees to encourage their colleagues• Focus limited resources where they will be most effective …Let networks do the work for you! Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 11
    • What natural social networks look likeNatural social networks have distinct types of structurallocations within them Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 12
    • Using networks to target employeesTargeting influential employees for wellness engagement • Connections • Centrality • Degrees • Convincing Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 13
    • Boost engagement and sustainability 1 Map and identify employees • Most influential, “influencees,” influence patterns 2 Overlay health information • Health behaviors, participation in programs 3 Segment workforce by influence 4 Highly focused outreach Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 14
    • Formal vs. informal company networks Senior Vice President Hussan Mares Milavec Exploration Drilling Hopper Production Avery McWatters Milavec Dhillon Crossley Ramirez Waring Hussan Hopper Smith Myers Sutherland Waring Dhillon Mitchell Mares Keller Cordoza Angelo Zaheer Myers Smith Avery Klimchuck Schultz Keller Cordoza Mitchell McWatters Schultz Angelo Crossley Zaheer Ramirez Sutherland Klimchuck Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 15
    • Wellness program engagement „Kevin Bacons‟: central individuals with a short path to anyone else „Steve McQueens‟ = peripheral non-participants Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 16
    • Corporate locations & body mass index Node size reflects BMI Nodes are dots if the individual did not engage in program Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 17
    • Locations and participation at one year Large nodes participate Small nodes do not participate Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 18
    • Key takeaway from Activate NetworksSocial network approaches can helpwith the two key issues in corporatewellness programs: • Engagement Using network effects will increase engagement and participation • Sustainability Using network effects will help participants maintain their engagement and activity Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 19
    • Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc.
    • 5 years of innovation in social wellnessFounded in 2006 by Dr. Brad Weinberg & Dr. Rajiv Kumarwho realized during medical school that patients with socialsupport were more likely to succeed Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 21
    • Proven, evidence-based interventions Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 22
    • We work with leading large employers Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 23
    • Identifying your most influential employees Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 24
    • Who are your most influential employees Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 25
    • How to leverage connected individuals• Invite them to take a leadership role• Empower them with tools to engage their colleagues• Allow them to serve as examples of success• Give them social recognition for their efforts Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 26
    • Invite them to become team captains Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 27
    • Examples of targeted messaging Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 28
    • Ask them to spread the wordGrassroots, bottom-up, peer-to-peer messaging Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 29
    • Show them how to create content Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 30
    • Invite them to start healthy conversations Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 31
    • Ask them to set a healthy example• Collect testimonials, profile their efforts Today I am 40 pounds lighter and can walk up to 12 miles a day! Before my company offered the ShapeUp program in 2010, I was not very active and I could barely move. That all changed when I saw my doctor. He told me that he was going to write me a prescription for insulin if I didnt start exercising. The next day, I joined a ShapeUp team. Now I have the energy to enjoy life with my granddaughter at Disneyland! Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 32
    • Send them exclusive information• Feed influencers information before anyone else• Make them feel special and encourage them to share• Having exclusive info shows that they are knowledgeable Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 33
    • Collect feedback from them• Connected employees can be your eyes and ears• Ask them to report feedback• What do your employees want?• How are they reacting to programs? Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 34
    • Give them special status• Give them opportunities to earn formal recognition• Make them feel valuable to the organization Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 35
    • Key takeaway from ShapeUpOnce you’ve identified yourmost influential employees,there are simple and effectivesocial strategies that you canuse to empower them tospread good health.This will save you time andmoney, and it will increaseyour impact on yourpopulation. Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 36
    • We‟ve teamed up to help you succeedShapeUp and Activate Networks are working together tohelp large employers map their employee networks and thenleverage a social wellness program to spread good health.To learn more, contact us:ShapeUpwww.shapeup.com // (401) 274-1577Activate Networkswww.activatenetworks.net // (617) 558-0210 Copyright © 2012 ShapeUp, Inc. and Activate Networks, Inc. 37