Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech   1
Today’s Presenters                         Rajiv Kumar, M.D.                         Founder & CEO, ShapeUp               ...
Today’s Presenters                        Fran Melmed                        Owner, context                        fran@co...
Join The Conversation On Twitter                     @shapeupdotcom                            #wellnesstech         Copyr...
Today’s Agenda• Survey Overview• Employee Use of Technology• Employer Use of Technology• What’s Working• What’s Not Workin...
Why We Did This Survey   Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech   6
Questions We Sought To AnswerHow are employers using technology to improve the healthof their employees, and is it working...
Who Took The Survey Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech   8
351 Employers Participated         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech   9
Majority of Participants Are Self-Funded         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesste...
Participants Represented Many Industries         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesste...
Most Common Job Titles of Participants         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech...
What Does Innovation Mean?We asked respondents to identify where they would placetheir company in terms of its general tec...
Were These Companies Innovators?        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 14
Some Companies Are Innovators   “We ‟r e f o r w a r d t h i n k i n g      a n d r e s u l t s -b a s e d . We   l i k e ...
Some Companies Are Innovators “We ‟r e a t e c h n o l o g y f i r m ,  a n d we s e e o u r s e l v e s a s    a n i n n ...
Others Are Further Behind   “O u r M S O f f i c e S u i t e i s  f r o m 2003. I E E x p l o r e r i s          o u t d a...
Others Are Further Behind  “We ‟r e a d i v e r s e c o m p a n y    t h a t t r i e s t o me e t t h e  t e c h n o l o g...
Others Are Further Behind      “A s a m a n u f a c t u r i n g  c o mp a n y , w e s t i l l h a v e a     l o t o f e mp...
Many Companies Are Trying To Change     “We ‟v e b e e n a r o u n d 125     y e a r s a n d t e n d t o b e   i n g r a i...
Employee Use of Technology     Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 21
Smartphone Ownership        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 22
Text Messaging Capabilities         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 23
Internet Access         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 24
Email Addresses        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 25
Tablet Computers        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 26
Social Media Usage        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 27
Social Networking Site Availability         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 28
Employer Use of Technology     Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 29
Primary Goal of Health Communications        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 30
Technology Rules, But Print Holds Its Own         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesst...
Segmentation For Health Communications        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 32
Overall Employer Technology Adoption        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 33
Example Fitness Tracking Devices         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 34
Example Competitions & Challenges        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 35
Examples of Mobile Solutions         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 36
Examples of Forums & Social Networks        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 37
Top Ways Employers Use Technologies        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 38
What Is Working?Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 39
Technology Helps Employers Reach Goals        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 40
Increasing Employee Engagement         “We i n c r e a s e d h e a l t ha s s e s s me n t p a r t i c i p a t i o n b y  ...
Increasing Employee Engagement  “P a r t i c i p a t i o n i n c r e a s e d a s   r e s o u r c e s b e c a me e a s i e ...
“O u r c o n t e s t s h a v e b e e n t h eIncreasinguEmployee u l b e c a u s e o u r  m o s t s c c e s s f Engagement ...
Increasing Employee Engagement    “U t i l i z i n g a p p s o n m o b i l e     d e v i c e s . O u r me mb e r s c a n t...
Engaging Hard-To-Reach Employees             “G i v e n t h a t w e a r e 55,000e       m p l o y e e s a c r o s s t h e ...
Engaging Hard-To-Reach Employees  “T h e F i t b i t h a s h e l p e d m a n y    o f o u r me mb e r s , i n c l u d i n ...
Engaging Hard-To-Reach Employees“O u r  mo b i l e a p p s h a v e a l l o w e d       u s t o r e a c h di f f e r e nt  ...
Engaging Hard-To-Reach Employees   “We h a v e r e c e n t l y s e t u p a l l      t e a m me mb e r s w i t h a w o r ke...
Engaging Hard-To-Reach Employees       “We h a v e e n g a g e d i n s o m e          t e s t i n g o f d o i n g t e x t ...
Increasing Senior Leadership Support “O u r l e a d e r s h i p s u p p o r t s u s b e i n g i n n o v a t i v e a n d ma...
Increasing Senior Leadership Support        “D i s p l a y b e n e f i t s o f      i mp r o v e d h e a l t h a n d h o w...
Achieving Cost Savings      “We h a v e a c h i e v e d a s i x     f i g u r e ROI u t i l i z i n g a n         o n l i ...
Achieving Cost Savings  “T h e y o u n g e r p o p u l a t i o n i s     v e r y t e c h s a v v y a n d mo r e    c o mf ...
Achieving Cost Savings    "We v e b e e n a b l e t o s h o w a n i n c r e a s e i n ROI , d e c r e a s e i n        h e...
What Is Not Working? Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 55
Staffing Challenges         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 56
What Employers Said About Staffing“I t s t a r t s a t a l o w e r l e v e l i n  h a v i n g t h e s t a f f t o d e v e ...
What Employers Said About Staffing “We d o n t h a v e a h u g e t e a m a n d          none of us a r e v e r y t e c h n...
Ability To Measure Outcomes        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 59
What Employers Said About Measurement     “We a r e        i    n t h e b e g i n n i n gs t a g e s o f      t     h e s ...
What Employers Said About Measurement    “U n f o r t u n a t e l y t h e m a j o r       b a r r i e r s t h a t i n h i ...
What Employers Said About Measurement“L a c k o f m e t r i c s t o p r o v e R O I ,           a n d l a c k o f s e n i ...
Employee Access To Technology        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 63
What Employers Said About Access “P r i n t , f a c e t o f a c e m e e t i n g s      w o r k . O n l i n e a n d mo b i ...
What Employers Said About Access  “I t s e e m s t o b e m o r e o f a n I T  i s s u e ...We h a v e b e e n t a l k i n ...
Technology Platforms        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 66
What Employers Said About Platforms “We h a v e m a n y l e g a c y s y s t e m s               i n p l a c e .”  “We a r ...
Cost       Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 68
What Employers Said About Cost           “D u e t o b u d g e t a r y c o n s t r a i n t s , we o f t e n d o n o th a v ...
What Employers Said About Cost “S e n i o r l e a d e r s h i p c o n t i n u e         t o f o c u s o n wh a t t h e a c...
Vendor Quality         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 71
The Secrets of Innovators    Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 72
Innovative Companies Have Innovative Leaders          Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #welln...
Innovators Use More Technology        Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 74
Innovators Engage Hard-to-Reach Employees         Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesst...
Our Final ThoughtsCopyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 76
Key Insights & Takeaways Health technologies are being used by many  employers within their wellness programs Competitio...
Discussing The 2012 Technology + Employee Wellness Survey
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Discussing The 2012 Technology + Employee Wellness Survey

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The way we approach health is changing dramatically. A major driving force behind this shift is the advent of health technology. Mobile apps, social networks, games and devices are aiding in the pursuit of better health by making obscure health concepts understandable, difficult lifestyle changes more approachable, and the solitary journey social.

In order to examine the precise manner in which technology is altering and aiding employers’ approach to corporate wellness, ShapeUp and context communication consulting administered the first annual Technology + Employee Wellness Survey. View the survey results in these slides, and watch the webinar at http://www.shapeup.com/tech-survey

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  • Talk about Peoplemetrics – mention that we worked with themThis is annual, we wanted to get a baseline.
  • Use the poll function to find out how many people on the call were participants in the survey
  • We’re going to share overall data, and we’re going to share data on the innovators.
  • Employers Focus Communications on Boosting Employee Health Engagement 64% say improving employee engagement is primary goalNearly a quarter also want to reduce health care costs13% cite lowering health care risks as a goal.
  • More Than Half Don’t Segment Their Audience for Targeted Health Communications A full 51% of respondents shared that they don’t segment their audience when sending out communications. When employers do segment, they tend to do so based on health status/risk (29%) and location (26%). Only 15% segment based on gender and 11% based on age. Not all employees are the same. Some are close to retirement while others are just entering the job market. Some are teetering on the edge of a health risk while others are deep in the abyss. Segmenting one’s audience based on key demographics and other personality characteristics, such as readiness-to-change, greatly improves the effectiveness of communications—and lessens the budget spent on them.
  • Discussing The 2012 Technology + Employee Wellness Survey

    1. 1. Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 1
    2. 2. Today’s Presenters Rajiv Kumar, M.D. Founder & CEO, ShapeUp rkumar@shapeup.com Employee wellness company focused on creating a healthier world by using social influence to engage people in healthy activities Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 2
    3. 3. Today’s Presenters Fran Melmed Owner, context fran@contextcommunication.com Award-winning communication and change management consulting firm that specializes in wellness and health care consumerism Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 3
    4. 4. Join The Conversation On Twitter @shapeupdotcom #wellnesstech Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 4
    5. 5. Today’s Agenda• Survey Overview• Employee Use of Technology• Employer Use of Technology• What’s Working• What’s Not Working• The Secrets of Innovators• Final Thoughts Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 5
    6. 6. Why We Did This Survey Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 6
    7. 7. Questions We Sought To AnswerHow are employers using technology to improve the healthof their employees, and is it working? • What technologies are they using? • What are their objectives? • Is senior leadership onboard? • What are the pros and cons? Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 7
    8. 8. Who Took The Survey Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 8
    9. 9. 351 Employers Participated Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 9
    10. 10. Majority of Participants Are Self-Funded Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 10
    11. 11. Participants Represented Many Industries Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 11
    12. 12. Most Common Job Titles of Participants Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 12
    13. 13. What Does Innovation Mean?We asked respondents to identify where they would placetheir company in terms of its general technology adoption: • Innovator –First to adopt technology • Early adopter – Second fastest to adopt technology • Early majority – Adopt after a varying degree of time • Late majority – Adopt after the average company • Laggard – Last to adopt technology Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 13
    14. 14. Were These Companies Innovators? Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 14
    15. 15. Some Companies Are Innovators “We ‟r e f o r w a r d t h i n k i n g a n d r e s u l t s -b a s e d . We l i k e t o u s e t e c h n o l o g y a n d o p t i o n s a v a i l a b l e . Fr o m i Ph o n e a p p s t o a d v a n c e d t r a c k i n g d e v i c e s , we o f f e r a n a r r a y o f p r o d u c t s a n d s e r v i c e s t h a t a r e „t e c h n o l o g i c a l l y s a v v y .‟” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 15
    16. 16. Some Companies Are Innovators “We ‟r e a t e c h n o l o g y f i r m , a n d we s e e o u r s e l v e s a s a n i n n o v a t o r wh e n i t c o me s t o t h e l a t e s t a n dg r e a t e s t i n c r e a t i n g a n d a d o p t i n g n e w t e c h n o l o g i e s . We e n c o u r a g e o u r e mp l o y e e st o c o me u p w i t h n e w i d e a st h a t wi l l h e l p u s i n t h i s e n d e a v o r .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 16
    17. 17. Others Are Further Behind “O u r M S O f f i c e S u i t e i s f r o m 2003. I E E x p l o r e r i s o u t d a t e d b y t wo i t e r a t i o n s . Co n f e r e n c e r o o m s e t u p s a r e n o t A p p l e -c o m p a t i b l e . J u s t d e v e l o p i n g a Fa c e b o o k a n d T wi t t e r p r e s e n c e — v e r y c a u t i o u s l y .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 17
    18. 18. Others Are Further Behind “We ‟r e a d i v e r s e c o m p a n y t h a t t r i e s t o me e t t h e t e c h n o l o g y n e e d s o f a l l o f e mp l o y e e s . T h e r e f o r e , w e ‟r e s l o w e r t o i nt r oduc e ne w t e c h n o l o g i e s u n t i l we c a n d e t e r mi n e h o w w e c a ni n t r o d u c e t h e t e c h n o l o g y wh i l e p r e s e r v i n g n o n -t e c h n o l o g i c a l e mp l o y e e s ‟ a b i l i t y t o p a r t i c i p a t e .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 18
    19. 19. Others Are Further Behind “A s a m a n u f a c t u r i n g c o mp a n y , w e s t i l l h a v e a l o t o f e mp l o y e e s w h o (a l l e g e d l y ) d o n ‟t u s e c o mp u t e r s , s o w e e n d u p h a v i n g t o c o mmu n i c a t e t h i n g s i n v a r i o u s wa y s (h a r d c o p y , e m a i l , w e b s i t e , e t c ).” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 19
    20. 20. Many Companies Are Trying To Change “We ‟v e b e e n a r o u n d 125 y e a r s a n d t e n d t o b e i n g r a i n e d i n h o w w e ‟v e a l wa y s d o n e t h i n g s . T h i s i s c h a n g i n g n o w a s o u r ma n a g e me n t i s p u t t i n g e f f o r t s i n t o i mp r o v i n g o u r t e c h n o l o g y .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 20
    21. 21. Employee Use of Technology Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 21
    22. 22. Smartphone Ownership Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 22
    23. 23. Text Messaging Capabilities Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 23
    24. 24. Internet Access Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 24
    25. 25. Email Addresses Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 25
    26. 26. Tablet Computers Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 26
    27. 27. Social Media Usage Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 27
    28. 28. Social Networking Site Availability Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 28
    29. 29. Employer Use of Technology Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 29
    30. 30. Primary Goal of Health Communications Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 30
    31. 31. Technology Rules, But Print Holds Its Own Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 31
    32. 32. Segmentation For Health Communications Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 32
    33. 33. Overall Employer Technology Adoption Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 33
    34. 34. Example Fitness Tracking Devices Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 34
    35. 35. Example Competitions & Challenges Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 35
    36. 36. Examples of Mobile Solutions Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 36
    37. 37. Examples of Forums & Social Networks Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 37
    38. 38. Top Ways Employers Use Technologies Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 38
    39. 39. What Is Working?Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 39
    40. 40. Technology Helps Employers Reach Goals Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 40
    41. 41. Increasing Employee Engagement “We i n c r e a s e d h e a l t ha s s e s s me n t p a r t i c i p a t i o n b y 15% b y u s i n g d i r e c t e m a i l r e m i n d e r a p p r o a c h . We a l s o i n c r e a s e d p a r t i c i p a t i o n i n o u r l i f e s t y l e ma n a g e me n tp r o g r a ms b y s e n d i n g t a r g e t e d e ma i l s t o e mp l o y e e s t h a t we r e e l i g i b l e b a s e d o n h e a l t h a s s e s s m e n t r i s k s . We h o p e t o i n c r e a s e o u r We i g h t Wa t c h e r s A t Wo r k p r o g r a m p a r t i c i p a t i o n wi t h a n e w p l a t f o r m t h a t i n c l u d e s on- l i n e r e g i s t r a t i o n .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 41
    42. 42. Increasing Employee Engagement “P a r t i c i p a t i o n i n c r e a s e d a s r e s o u r c e s b e c a me e a s i e r t o a c c e s s o n l i n e . O u r s ma l l s t a f f wa s b e t t e r a b l e t o r e a c h a s s o c i a t e s i n o f f -s i t e l o c a t i o n s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 42
    43. 43. “O u r c o n t e s t s h a v e b e e n t h eIncreasinguEmployee u l b e c a u s e o u r m o s t s c c e s s f Engagement e mp l o y e e s g e t c o mp e t i t i v e a n d we h a v e a h i g h e r pa r t i c i pa t i on r a t e t h a n a n y o t h e r s o l u t i o n .” “H e a l t h c ha l l e n g e s ... b e c a u s e i t a l l o ws u s t o s e e r e s u l t s a n d mo t i v a t e a n d e n c o u r a g e a c r o s s a l l 14 l o c a t i o n s .” “O u r f i r s t e f f o r t w i t h a he a l t h c ha l l e nge e n g a g e d a g r e a t e r p e r c e n t a g e o f p a r t i c i p a n t s c o m p a n y -w i d e t h a n Copyright © t hShapeUp,g Follow the webinar one h #wellnesstech a n y 2012 i n Inc. e l s e w Twitter: a v e 43
    44. 44. Increasing Employee Engagement “U t i l i z i n g a p p s o n m o b i l e d e v i c e s . O u r me mb e r s c a n t r a c k w h a t t h e y i n -t a k i n g a s we l l a s h o w t h e y a r e g e t t i n g t h e i r a c t i v i t y i n . Th i sp r o v i d e s t h e m w i t h r e mi n d e r s t o s t a y o n t r a c k , k e e p s t h e m h o n e s t w i t h t h e ms e l v e s , a n d l e t s t h e m k n o w w h e r e t h e y s t a n d . On l i n e p o s t i n g s a n d e ma i l s a l s o w o r k v e r y w e l l . S o me me mb e r s w h o w o u l d n o t h a v e o t h e r wi s e g o t t e n i n v o l v e d wi l l d o s o a f t e r s e e i n g t h e i n f o r m a t i o n .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 44
    45. 45. Engaging Hard-To-Reach Employees “G i v e n t h a t w e a r e 55,000e m p l o y e e s a c r o s s t h e U S , w e v e u s e d t e c h n o l o g y t o r e a c he mp l o y e e s w h e r e , w h e n , a n d h o w t h e y n e e d t o a c c e s s t h ei n f o r ma t i o n a n d d u r i n g t i me s t h a t a r e c o n v e n i e n t t o t h e m .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 45
    46. 46. Engaging Hard-To-Reach Employees “T h e F i t b i t h a s h e l p e d m a n y o f o u r me mb e r s , i n c l u d i n g my s e l f , b e c o me mo r e a c t i v ea n d e a t h e a l t h i e r . Ou r Gl o b a l F i t n e s s Ch a l l e n g e s h a v eh e l p e d i n c r e a s e a c t i v i t y a n d h a v e c onne c t e d c ount r i e s of e m p l o y e e s a r o u n d t h e g l o b e .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 46
    47. 47. Engaging Hard-To-Reach Employees“O u r mo b i l e a p p s h a v e a l l o w e d u s t o r e a c h di f f e r e nt d e mo g r a p h i c s a n d p r o v i d e i n f o r ma t i o n t h a t n o r ma l l y m a y n o t h a v e b e e n c a p t u r e d .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 47
    48. 48. Engaging Hard-To-Reach Employees “We h a v e r e c e n t l y s e t u p a l l t e a m me mb e r s w i t h a w o r ke ma i l r e g a r d l e s s o f c o mp u t e r a c c e s s s o t h a t t h e y c a n a c c e s s t h e i r e ma i l f r o m a n y c o mp u t e r , a n y w h e r e , a n y t i me . T h i s w i l l i mp r o v ec o mmu n i c a t i o n e f f o r t s t o g e t me s s a g i n g o u t t o t h o s e f o l k s i n t h e f i e l d t h a t a r e ha r d t o r e a c h .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 48
    49. 49. Engaging Hard-To-Reach Employees “We h a v e e n g a g e d i n s o m e t e s t i n g o f d o i n g t e x t me s s a g i n g t o r e a c h f o l k s a n d t h a t h a s b e e n a b i g h i t wi t h o u r t e a m m e m b e r s ...N o w t h a t s ma r t p h o n e s a r e g e t t i n g mo r e w i d e s p r e a d w e t h i n k t h a t e v e n wi t h t h e h a r d t o r e a c h t e a m me mb e r s i n t h e f i e l d , we wi l l b e a b l e t o r e a c h t he m t hr ough t he i r s m a r t p h o n e s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 49
    50. 50. Increasing Senior Leadership Support “O u r l e a d e r s h i p s u p p o r t s u s b e i n g i n n o v a t i v e a n d ma k i n ge d u c a t e d d e c i s i o n s t h a t wi l l s u p p o r t / d r i v e o u r o r g a n i z a t i o n a l g r o wt h . T h e y a l s o l i k e b e i n g a t r e nd s e t t e r a n d b e i n g o n t o p o f t h e l a t e s t i n n o v a t i o n s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 50
    51. 51. Increasing Senior Leadership Support “D i s p l a y b e n e f i t s o f i mp r o v e d h e a l t h a n d h o wt e c h n o l o g y h e l p s . L e t [s e n i o r l e a de r s hi p ] us e t he t e c hnol ogy t o s e e h o w i t w o r k s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 51
    52. 52. Achieving Cost Savings “We h a v e a c h i e v e d a s i x f i g u r e ROI u t i l i z i n g a n o n l i n e r e s o u r c e a n d p e d o m e t e r s i n o u r a n n u a l 60 d a y p h y s i c a l a c t i v i t y c h a l l e n g e .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 52
    53. 53. Achieving Cost Savings “T h e y o u n g e r p o p u l a t i o n i s v e r y t e c h s a v v y a n d mo r e c o mf o r t a b l e w i t h o n l i n e b e n e f i t s . T e c h ma k e s t h i n g s a v a i l a b l e t o mo r e e mp l o y e e si n a m o r e c o s t e f f e c t i v e w a y .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 53
    54. 54. Achieving Cost Savings "We v e b e e n a b l e t o s h o w a n i n c r e a s e i n ROI , d e c r e a s e i n h e a l t h c a r e c o s t s a n d a b s e n t e e i s m, a n d p r o v e t h a t o u r we l l n e s s p r o g r a m h a s b e e n a h u g e b e n e f i t t o e m p l o y e e s . O v e r a l l e mp l o y e e m o r a l e h a s a l s o i n c r e a s e d .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 54
    55. 55. What Is Not Working? Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 55
    56. 56. Staffing Challenges Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 56
    57. 57. What Employers Said About Staffing“I t s t a r t s a t a l o w e r l e v e l i n h a v i n g t h e s t a f f t o d e v e l o p t h e p r o g r a ms . I b e l i e v e w ewo u l d h a v e s e n i o r l e a d e r s h i p s u p p o r t , b u t p r o b l e ms e x i s t i n t h e s hor t a ge of s t a f f t o p u t t h e p r o g r a ms t o g e t h e r r e v o l v i n g a r o u n d h e a l t h a n d w e l l n e s s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 57
    58. 58. What Employers Said About Staffing “We d o n t h a v e a h u g e t e a m a n d none of us a r e v e r y t e c h n i c a l l y s a v v y . We t r y t o k e e p u p wi t h t h e l a t e s t t r e n d s , b u t c a n t a l w a y s j u m p r i g h t o n t h e m .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 58
    59. 59. Ability To Measure Outcomes Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 59
    60. 60. What Employers Said About Measurement “We a r e i n t h e b e g i n n i n gs t a g e s o f t h e s e t e c h n o l o g i e s , s o we r e a l l y h a v e n t m e a s u r e d t he i r s u c c e s s y e t .” “T h e m a j o r i t y o f t h e d o l l a r s s a v e d i n a we l l n e s s p r o g r a m a r e s of t dol l a r s a v i ngs t h a t c a n t b e m e a s u r e d .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 60
    61. 61. What Employers Said About Measurement “U n f o r t u n a t e l y t h e m a j o r b a r r i e r s t h a t i n h i b i t p r o g r e s s a r e t he l e a de r s t h e ms e l v e s . M o s t l y o l d e r , u n h e a l t h y a d u l t s wh o d o n o t s e e t h e v a l u e i n e v i d e n c e -b a s e d s t r a t e g i e s b e c a u s e t h e y do not be l i e v e i n a ny t hi ng t ha t doe s not h a v e a d i r e c t ROI , wh e r e a s h e a l t h o n a v e r a g e t a k e s 2-5 y e a r s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 61
    62. 62. What Employers Said About Measurement“L a c k o f m e t r i c s t o p r o v e R O I , a n d l a c k o f s e n i o r l e a d e r s h i p b e i n g wi l l i n g t o p r o p e r l y f u n d o u r we l l n e s s p r o g r a ms . I a m 3 y e a r s i n t o t h e p o s i t i o n a s we l l n e s s s p e c i a l i s t , a n d t h e c o mp a n y i s s t i l l u n wi l l i n g t o f u n d i n c e n t i v e s f o r HRAs , n o r mo n e y f o r b i o me t r i c s c r e e n i n g s . S o , I c a n t e v e n e s t a bl i s h ba s e l i ne da t a t o b e g i n t h e p r o c e s s o f d e v e l o p i n g t r u e R O I .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 62
    63. 63. Employee Access To Technology Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 63
    64. 64. What Employers Said About Access “P r i n t , f a c e t o f a c e m e e t i n g s w o r k . O n l i n e a n d mo b i l e t e c h n o l o g y a r e n o t wi d e l y be i ng a dopt e d b y a l o t o f o u rt e a m m e m b e r s y e t (b l u e c o l l a r m a n u f a c t u r i n g ).” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 64
    65. 65. What Employers Said About Access “I t s e e m s t o b e m o r e o f a n I T i s s u e ...We h a v e b e e n t a l k i n g a b o u t h a v i n g c o mp u t e r s a v a i l a b l e i n o u r l u n c h r o o msf o r e mp l o y e e s t o u s e o n t h e i r b r e a k s . Th i s h a s b e e n a d i s c u s s i o n f o ra p p r o x i m a t e l y 10 y e a r s ...I k n o w s e n i o r l e a d e r s h i p wa n t s u s t o c o m m u n i c a t e , b u t w e d o n t ha v e t he t ool s t o e f f e c t i v e l y c o mmu n i c a t e wi t h a p l a n t wo r k f o r c e wh o d o e s n o t h a v e a c c e s s t o e - m a i l a t w o r k .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 65
    66. 66. Technology Platforms Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 66
    67. 67. What Employers Said About Platforms “We h a v e m a n y l e g a c y s y s t e m s i n p l a c e .” “We a r e s t i l l 98% p a p e r -b a s e d . We c o l l e c t a l l o f o u r d a t a f r o m s c r e e n i n g s , c h a l l e n g e s ,a n d e v e n t s o n p a p e r a n d e n t e r t h e d a t a a s a s e c o n d s t e p .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 67
    68. 68. Cost Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 68
    69. 69. What Employers Said About Cost “D u e t o b u d g e t a r y c o n s t r a i n t s , we o f t e n d o n o th a v e t h e f u n d i n g f o r t h e mo s t a d v a n c e d t e c h n o l o g y . Ou r o r g a n i z a t i o n i s a l s o o f t h e mi n d s e t t h a t w e n e e d t o d o m o r e w i t h l e s s .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 69
    70. 70. What Employers Said About Cost “S e n i o r l e a d e r s h i p c o n t i n u e t o f o c u s o n wh a t t h e a c t i v i t i e s o r p r o g r a ms w i l lc o s t . Ne e d t o h e l p t h e m t o s e e R O I .” Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 70
    71. 71. Vendor Quality Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 71
    72. 72. The Secrets of Innovators Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 72
    73. 73. Innovative Companies Have Innovative Leaders Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 73
    74. 74. Innovators Use More Technology Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 74
    75. 75. Innovators Engage Hard-to-Reach Employees Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 75
    76. 76. Our Final ThoughtsCopyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 76
    77. 77. Key Insights & Takeaways Health technologies are being used by many employers within their wellness programs Competitions & social networks are most popular Mobile apps & tracking devices are coming up Measurement, cost, and employee access are major barriers to adoption Innovative companies are using technology to solve some of their greatest health challenges Copyright © 2012 ShapeUp, Inc. Follow the webinar on Twitter: #wellnesstech 77
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