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Swot and organizational practice

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SWOT analysis and organizational practice of concord group. detail information is given in a systematic manner.

SWOT analysis and organizational practice of concord group. detail information is given in a systematic manner.

Published in: Education, Travel, Business

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  • 1.  Sister concern of Concord Group.  Concord set up Fantasy Kingdom in 2002 in Ashulia, Dhaka.  Fantasy kingdom is Bangladesh’s first and only theme park.  Concord’s parks are visited by over 2 million guests annually.  The main purpose is to provide entertainment to the tourists and people of Bangladesh.
  • 2. Strong brand image and  Lack of Electricity power goodwill  Lack of technology  Strong human resources  Huge amount of loan  Liquid money  Lack of ride operators  Strong media backup  Lack of mechanist  Strong marketing and sales  Rainy season  team  Strong cash flow
  • 3.  The only theme park in  Unstable political situation Bangladesh   Current threat – Nondon and dream holiday park Adequate space and finance to establish new rides and  infrastructures  Special selling opportunity – different seasonal cultural and religious festivals Upcoming threat – Jamuna Future park  Foreign Entertainment parks
  • 4.  Priorities and responsibilities according to job  Skill  the level for well performance level of desired specialization  education background
  • 5.  Over all jobs broken down to form specialized jobs  Specific tasks to accomplish › Increases productivity › Makes the job less interesting
  • 6. › Employees are switched between jobs › More jobs are given to able employees › More authority provided
  • 7.  Marketing  Accounts and Admins  Food and beverage  Ride maintenance  Security  Creative department
  • 8.  No. of Employees: 50 › TVC › RDC › Press Advertisement  New product creation  Arranging concerts and activations  Branding
  • 9. › No of Employees: 33 › Direct door to door sell › Call centre › No of employees: 7 › Graphics and design
  • 10.  No of Employees: 12  Keepin accounts using software  Hard disk as storage  Keeping backups of information  Bill submission  Collection of tax and vat
  • 11.  No of employees: 25  Security management › Monitoring video camera › Monitoring access through punch card  Software production  Technical support
  • 12. › Clear and distinct lines of authority from bottom level managers to top level › Clear and unbroken line of authority that extends from lowest to highest position in the organization.
  • 13.  Less requirement of interaction  Tasks are always repeated  Challenging jobs are given seldom  More problems occur due to challenges faced  Very less freedom of subordinates.
  • 14. › Major parts of the job are done by subordinates › Manager can be where he is needed the most › Exercised during concerts held at Fantasy Kingdom and Foy’s Lake Entertainment Complex.
  • 15.  Less interested to delegate power but huge amount of work forces them to delegation.  Can not always rely upon the subordinate’s ability  Threat to the position of the manager.
  • 16.  Possibility of reward is far less than expectation.  Possibility of failure during big events  Enough resource is not provided
  • 17.  Business environment is certain  Almost all the decisions are costly concerning installment of very expensive rides and machineries.  Very less authority is provided
  • 18. › Fantasy Kingdom and Foy’s Lake is not depended on each other › but the over all performance of these two departments ultimately affects the company. › The general manager alone maintains the link between Fantasy Kingdom and Foy’s Lake.
  • 19. › Unstable politics › Riots throughout the country › Huge loss of the company › Many cultural festivals › Concerts during festivals › Maximum profit because of huge population
  • 20. › Fair amount of compensation › Many benefits › Special rewards › Encouragement from employeer › A courier
  • 21. Thank You