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Modoop is LinkedIn next generation predictive modeling engine for email marketing. The purpose behind Modoop is to replicate 300% lift to all other campaigns. Building a model for our marketing email campaign has never been this easy. With Modoop, anyone without machine learning/data mining background can build a model from scratch with real business impact in hours. Modoop is a self-learning ecosystem. It can automatically learn new signals from members’ behavior to update existing models and keep campaigns always performing great. There are over 100 models have been built from this platform, and those models delivered huge impact on 15 products email campaigns for LinkedIn.