2. ><
01
02
03
Executive Summary
Overview of the situation,
the goal and the course
of action.
Situation Analysis
Overview of the App
and insights about the
customers, market in
which it operates
Goals
App’s goals and
Performance Benchmarks.
04
05
06
Strategy
Identification of target
market and Value
proposition.
Tactics
Marketing Mix strategies
Implementation
Implementation plan
INDEX
2
13. ><
Strength
‣ Unique Platform with
minimum competition
and maximum traction.
Weakness
‣ Foreign language
translation not
available.
‣ Technical issues.
‣ Limited range of
courses.
Opportunity
‣ Popularity of MooC’s
increasing.
‣ Partnerships with
businesses.
Threat
‣ A lot of competitors.
‣ L i m i t e d C o u r s e
content.
01 02 03 04
SWOT Analysis
13
17. >< 17
✦ Hit Revenue: 50k/month in 10 months
✦ Market Share: 20-30% globally and
40% in India in 12 months
✦ 1million+ app downloads:12 months
✦ 1000 Signups: 6 months
✦ 5000 videos on the app: 6 months
19. ><
Accessibility
Easily accessible at the push of
a button, user can learn
anytime anywhere at their own
pace without the hassle of
classroom.
Relevant
A user can learn only the
relevant skills which He/She is
interested in learning free from
t h e b o u n d a t i o n s o f a
curriculum.
Cost
Reasonably priced so that
money doesn't come in the way
of learning.
Value Proposition
19
21. >< 21
Product
✦ 1Year fully functional mobile app
✦ Real time learning with all the features
✦ Develop a new skill in a short period
of time.
22. Services
✦ Skill based learning.
✦ Coupons and workshops from
partnering corporates.
✦ Mentors earn money based on the
per click basis for their videos.
23. ><
✦ 3 months subscription for $5
✦ 6 months subscription for $10
✦ 12 months subscription for $15
23
Price
31. next
This Presentation is Created by Shantanu Garg from SRM
Kattankulathur during a Marketing Internship under Prof. Sameer
Mathur from IIM Lucknow.
DISCLAIMER