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! " # $ % & ( ) * # ! + , !.     Somethin’	  Else	  +	  Skins      Transmedia	  Case	  Study             Paul	  Bennun    ...
Hillary Perkins         Paul Bennuncommissioning editor   chief creative officer     @cowbite           @benoonbenoon
Get last year’s audience back     Advance the state-of-the artMake something perfect for our audience
Who watches and how?How is this stuff made?
Bringing characters alive, where      the audience lives ...
“The spoiler   filter”
“Social media  catch-up”
Right tools for   the job
! " # $ % & ( ) * # ! + , !.        www.ogilvy.co.uk          #LTF2012                                     $!         #sto...
Storytelling: "Skins" Transmedia Case Study
Storytelling: "Skins" Transmedia Case Study
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Storytelling: "Skins" Transmedia Case Study

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Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

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Transcript of "Storytelling: "Skins" Transmedia Case Study"

  1. 1. ! " # $ % & ( ) * # ! + , !. Somethin’  Else  +  Skins Transmedia  Case  Study Paul  Bennun $! Hilary  Perkins - 12:20  -­‐  12:40 / *0123)45 0 6 & *7& ) 8 8 5 19
  2. 2. Hillary Perkins Paul Bennuncommissioning editor chief creative officer @cowbite @benoonbenoon
  3. 3. Get last year’s audience back Advance the state-of-the artMake something perfect for our audience
  4. 4. Who watches and how?How is this stuff made?
  5. 5. Bringing characters alive, where the audience lives ...
  6. 6. “The spoiler filter”
  7. 7. “Social media catch-up”
  8. 8. Right tools for the job
  9. 9. ! " # $ % & ( ) * # ! + , !. www.ogilvy.co.uk #LTF2012 $! #storytelling - @ogilvyuk / *0123)45 0 6 & *7& ) 8 8 5 19
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