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Storytelling: "Skins" Transmedia Case Study
 

Storytelling: "Skins" Transmedia Case Study

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Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

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    Storytelling: "Skins" Transmedia Case Study Storytelling: "Skins" Transmedia Case Study Presentation Transcript

    • ! " # $ % & ( ) * # ! + , !. Somethin’  Else  +  Skins Transmedia  Case  Study Paul  Bennun $! Hilary  Perkins - 12:20  -­‐  12:40 / *0123)45 0 6 & *7& ) 8 8 5 19
    • Hillary Perkins Paul Bennuncommissioning editor chief creative officer @cowbite @benoonbenoon
    • Get last year’s audience back Advance the state-of-the artMake something perfect for our audience
    • Who watches and how?How is this stuff made?
    • Bringing characters alive, where the audience lives ...
    • “The spoiler filter”
    • “Social media catch-up”
    • Right tools for the job
    • ! " # $ % & ( ) * # ! + , !. www.ogilvy.co.uk #LTF2012 $! #storytelling - @ogilvyuk / *0123)45 0 6 & *7& ) 8 8 5 19