Your SlideShare is downloading. ×
Storytelling: "The Endless Winter" Transmedia Case Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Storytelling: "The Endless Winter" Transmedia Case Study

566
views

Published on

Branded Entertainment opportunities should be identified early on in the creative process. Finding logical content extensions - and partnering with the right production and broadcast partners - can …

Branded Entertainment opportunities should be identified early on in the creative process. Finding logical content extensions - and partnering with the right production and broadcast partners - can bring your story to life in new ways.


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
566
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ! " # $ % & ( ) * # ! + , !. !"#$%&%()**+,%- .#)*/0+$1)%)/+%234$5 !"#$!%&() $! *"+)$,"-%./0 - !"#$$%&%!"#"$ / *0123)45 0 6 & *7& ) 8 8 5 19
  • 2. THE ENDLESS WINTER CODY HOGARTH ROB RAMSEYHEAD OF ENTERTAINMENT HEAD OF SPONSORSHIP OGILVY & MATHER CHANNEL 4
  • 3. WHY WAS BRANDED CONTENT RIGHT?
  • 4. HENRI
  • 5. NEW PRODUCTWITH A STORY TO TELL
  • 6. CROWDED MARKET
  • 7. 1MILLION+ VIEWS
  • 8. WHAT NOW?
  • 9. MEDIA PARTNERSHIP (FOR A REASON)
  • 10. FEEDBACK & CHANGES
  • 11. COMMISSION(FEATURE & EPISODES)
  • 12. MEDIA AROUND BROADCAST
  • 13. REACH: 2.7 MILLION DIGITAL14 MILLION BROADCAST
  • 14. EVENTS
  • 15. DISTRIBUTION
  • 16. HANG LOOSE! CODY HOGARTH ROB RAMSEYHEAD OF ENTERTAINMENT HEAD OF SPONSORSHIP OGILVY & MATHER CHANNEL 4
  • 17. ! " # $ % & ( ) * # ! + , !. ()*+,-.(/)(01 2345"$!" $! 267)8.79,,+:* - ;)*+,-.01 / *0123)45 0 6 & *7& ) 8 8 5 19