January 23, 2013 Shannon Scanlan Business Services LibrarianArlington Heights Memorial Library
Why Social Media is Good for Business Social media is a constant source of ideas, resources and recommendations. Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc... Twitter users can get instant results on what is being communicated about their business and products. Customers can go to Twitter for service and technical support. Social media updates are short and concise showing that you value your customer’s time.
What is Twitter?A social networking site for communicating and "micro blogging".Over 500 million registered users.Users “tweet" short messages of 140 characters or less.Users "follow" other users, once followed their tweets will appear on your homepage.Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone.The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago or #WhiteSox.
Why, Who, WhenWho in your company will create content, respond, monitor?How much time will you commit to Twitter?Create a purpose for your business on Twitter. Marketing, hiring, brand recognition, community involvement, customer service, interaction with customers, thank yous, coupons...How will you build your community? Invite customers you already have to check out your Twitter page. Insert a link to Twitter in your email signature, on your website, marketing materials etc...
Jumping InSetting up an accountYour nameYour user name Select a short, easy to remember Twitter name Chose a name similar to your businessPasswordEmail addressTwitter will ask you to share email addresses with them so they can check to see which of your contacts are using Twitter (You can skip this step).You can then start tweeting, change your account settings, add a picture, personalize the background of your profile page and start following people.
Learn the Lingo@ include the @ symbol before a users Twitter name to mention them in a Tweet.RT stands for "retweet", use when retweeting another user’s content.d, include "d" in front of a users Twitter name to send them a direct message. # is a hashtag such as #Follow. Hashtags connect topics.
Locally Who is Using Twitter? Arlington Heights Memorial Library @ahml Arlington Heights Chamber of Commerce @Arl_Hts_Chamber The Arlington Heights Police Department @ArlHtsPOLICE Arlington Cards @Arlingtoncards Arlington Dog House @ArlingtnDogHouse The Volunteer Center @VolunteerInfo Arlington Park @Arlington_Park Shannons Pet Sitting @ShannonPetSit
Letting Your Customers Know Via email and icons on your website:
Company Customer Service/SupportAccount A business can create a customer service Twitter account to address questions, product support, compliments, complaints etc...
Spreading the WordThank You’sGet the Word OutHot Topics
What People are Saying about You
Giveaways and Coupons
Combine with Foursquare(a location based service)
Tools for making it easierBuffer Manage multiple accounts, track analyticsHootsuite Monitor social media accounts, schedule messages and moreTweetdeck View and manage Twitter accounts as well as other social media sites such as Facebook and Linkedin
HootsuiteA browser based tool that allows registered users to publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and WordpressApps for iPhone and Android phonesIncludes a URL shortenerIn use since December 2008You can access your Hootsuite account from any computer with an internet browser
TweetdeckA desktop application for use with Twitter, FacebookUsers view updates in customizable columnsiPhone and iPad versionsIn use since July 2008
Articles of Interest3 Tools to Simplify Your Social Media Marketing http://www.socialmediaexaminer.com/3-social-media- management-tools/26 Tips for Managing a Social Media Community http://www.socialmediaexaminer.com/social-media- community-management/7 Tips for Better Social Media Time Management http://www.business2community.com/social-media/7- tips-for-better-social-media-time-management- 0344056