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Scheduling During the Holidays
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Scheduling During the Holidays

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  • 1. December 9 & 10, 2013 Shannon Scanlan Business Services Librarian Arlington Heights Memorial Library
  • 2. Communicating with your audience  What are your goals during the holidays/seasonally?  Use the social media sites that your audience is using  Use a social media management tool  Determine how often your audience will be using social media/blogs/enewsletters during busy times of the year  Set time limits for yourself (5 minutes a day or 15 minutes 3 x a week)  Create great headlines that will grab your audience
  • 3. Using a Social Media Management Tool  Manage multiple accounts in 1 location  Allows for scheduling of updates and tweets in advance  Monitor what people are saying about your business, name or product online  URL shorteners, say more than 140 characters on Twitter  Use social media apps (Facebook, Twitter, LinkedIn, Hootsuite) for management on the go
  • 4. Tools for making it easier  Buffer  Manage multiple accounts, track analytics  Google Alerts  Monitor your web mentions, news or business  Hootsuite  Monitor social media accounts, schedule messages and more  Topsy  Insight into what people are saying about you, your company or your brand online  Tweetdeck  View and manage Twitter accounts as well as other social media sites such as Facebook and Linkedin
  • 5. Tips Facebook Twitter  Schedule posts in advance  Schedule posts in advance  Limit your time on the site  Create lists of Twitter  Only log in to check updates on comments and feedback on your posts accounts you follow for easier browsing  Create a hashtag (#) to monitor a topic or trend  Have Twitter alert you to mentions and retweets
  • 6. Create a Content Calendar DECEMBER 2013 Sun 1 8 Mon 2 E-Newsletter on what is upcoming this month Tue 3 Wed 4 5 Social media update on monthly specials or sales Thu Fri 6 7 Blog post on seasonal recommendations 9 10 Social media reminder on free shipping or seasonal deadlines 16 17 Social media story 11 Social media humor or story 12 13 Social media update 14 18 Social media link or photo 19 20 Blog post with reminders, tips or tricks 21 22 23 24 Social media thanks or seasonal wishes 25 26 27 Social media update on 2014 28 29 30 Enewsletter on ideas for the New Year 1 2 Blog post on seasonal or New Year topic 3 4 15 31 Sat
  • 7. When To Share on Social Media  Facebook  Between 1-4 pm. Peak time 3 pm on Wednesdays.  LinkedIn  Between 7-9 am and 5-6 pm. Tuesday-Thursday.  Twitter  Between 1-3 pm. Peak time Monday-Thursday. Source
  • 8. Google Alerts  Email alerts on Google search results  Search everything, news, blogs, video, discussions, books  Monitor  News  Company  Name  Event, celebrity, sports team
  • 9. Enewsletter Seasonal Messages         Thanking your customers Tips on holiday shopping, decorating etc… DIY ideas Charitable giving feedback Glimpse behind the scenes in your business Inspirational stories Historical facts Solve a holiday problem  Finding the perfect gift  Recipes, tips or time savers  Make it easy!  Free shipping  Free gift wrapping  Gift cards
  • 10. Hootsuite  A browser based tool that allows registered users to     publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress Apps for iPhone and Android phones Includes a URL shortener In use since December 2008 You can access your Hootsuite account from any computer with an internet browser
  • 11. Articles of Interest  7 Tips for Better Social Media Time Management  http://www.business2community.com/social-media/7tips-for-better-social-media-time-management-0344056  6 Social Media Tips for Getting the Most out of the Holidays  http://socialmediatoday.com/rgbsocial/1963071/6- social-media-tips-get-most-out-holidays#%21

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