Pinterest for Business

September 10 & 11, 2012 Shannon Scanlan Business Services LibrarianArlington Heights Memorial Library

What is Pinterest? A visual social sharing website Began in 2010 Named 1 of the 50 Best Websites by Time Magazine in 2011 60% of users are females between 25-34 years old Users “pin” photos from websites which link the viewer back to the website where the photo was posted Users can also upload images One of the fastest growing social media sites on the Internet Users create an account and “boards” where they can organize the pictures they pin

Some Facts “In January 2012, Pinterest drove more traffic to websites and blogs than YouTube, Google+, and LinkedIn combined.” “In February 2012, Pinterest bypassed Twitter in terms of referral traffic.” “A survey from PriceGrabber stated that 21% of Pinterest users purchased something they saw on a pinboard.”  From the book Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Why Pinterest for Business? Drive referral traffic to your website or blog Sharing content helps attract new customers “Purchasers are 71% more likely to buy a product or service if it was recommended by a friend on social media”-reported by marketing software company HubSpot in January 2012  http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-more-Likely-to-Purcahse-based-on- social-media-referrals-infographic-aspx Grow your audience online Inspiration

Setting Up an Account You can sign up for Pinterest with an existing Facebook or Twitter account Choose a user name that is relevant to what you will be sharing on Pinterest such as your business name or services  Signing in with Twitter, Pinterest uses your Twitter handle Complete your profile and include your webpage or blog url Include a profile image

Content Ideas Showcase your company  Building, store, employees, services, products, ideas Have an event or attend a conference?  Create a board and pin photos Pin client or customer photos and comments Introduce your clients or other businesses on Pinterest Spotlight customer testimonials Create a referral board for local businesses, affiliates, partners or organizations

Increase Your Followers Follower others on Pinterest Pin regularly Link your Pinterest account with your other social media accounts for cross-posting  Twitter, Facebook Embed the “Pin it” or “Follow Me on Pinterest” button on your website or blog Engage users  Contests  Guest pinners  Create interesting board topics  Curate great content

Businesses on Pinterest Chobani Nordstrom Lands End Wall Street Journal GE Chicago History Museum Chicago Tribune Southwest Airlines Travel Channel Accenture

Further Resources Book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden Best Practices for Brands Using Pinterest  http://bryannagy.com/2012/05/13/best-practices-for-brands- using-pinterest/ Pinterest Users Spend More Money Than Facebook Users  http://www.washingtonpost.com/business/technology/pinte rest-vs-facebook-whose-users-spend- more/2012/05/09/gIQATXkoCU_story.html Six Tips for Using Pinterest for Business  http://www.socialmediaexaminer.com/using-pinterest-for- business/

More Resources 10 Useful Rules for Using Pinterest for Business  http://unbounce.com/social-media/pinterest-for-business/ Macy’s Pinterest Contest  http://www.macys.com/m/campaign/splash/pin-it-to-win- it/sweepstakes?cm_mmc=VanityUrl-_-PINANDWIN-_-n-_-n  http://pinterest.com/macysofficial/ Help on Pinterest  http://pinterest.com/about/help/ Tools for Pinterest  http://thenextweb.com/socialmedia/2012/03/04/20- awesome-tools-which-will-have-you-pinteresting-like-a-pro/

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Pinterest for Business

by Shannon Scanlan on Sep 11, 2012

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