Managing Your Social Media Presence Using Hootsuite and Tweetdeck


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Managing Your Social Media Presence Using Hootsuite and Tweetdeck

  1. 1. Managing Your Social Media Presence using Hootsuite and Tweetdeck<br />October 10 & 11, 2011<br />Shannon Scanlan<br />Business Services Librarian<br />Arlington Heights Memorial Library<br /><br />
  2. 2. Why Social Media is Good for Business<br />Social media is a constant source of ideas, resources and recommendations.<br />Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc...<br />Twitter and Facebook users can get instant results on what is being communicated about your business and products.<br />Customers can go to Twitter and Facebook for service and technical support.<br />Social media updates are short and concise showing that you value your customer’s time.<br />
  3. 3. Twitter<br />A social networking site for communicating and "micro blogging“.<br />Over 200 million registered users.<br />Users “tweet" short messages of 140 characters or less.<br />Users "follow" other users, once followed their tweets will appear on your homepage.<br />Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone.<br />The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago or #WhiteSox.<br />
  4. 4. Learn the Twitter Lingo<br />@  include the @ symbol before a user's Twitter name to mention them in a Tweet.<br />RT stands for "retweet", use when retweeting another user’s message.<br />d, include "d" in front of a user's Twitter name to send them a direct message.<br /> # is a hashtag such as #Follow. Hashtags connect topics.<br />
  5. 5. Facebook<br />Launched by Mark Zuckerberg in 2004<br />As of July 2011 had over 800 millions users<br />Users have “profiles” and businesses, groups, individuals and organizations have “pages”<br />Facebook users can post status updates, pictures, videos, links, send private messages and connect with other users<br />
  6. 6. Linkedin<br />Business related social networking site<br />Launched in 2003<br />As of June 2011 over 120 million users<br />Used for professional networking, job seekers, recruitment and job postings<br />Users connect with direct connections, connections of connections and connections of a connection’s connection <br />
  7. 7. Why Use a Social Media Tool?<br />Manage multiple accounts in 1 location<br />No need to sign in to each of your accounts via separate websites<br />URL shorteners, say more than 140 characters<br />Hootsuite allows users to create reports <br />Allows for scheduling of updates and tweets in advance<br />
  8. 8. Tools for making it easier<br />Hootsuite<br /> Monitor social media accounts, schedule messages and more<br />Tweetdeck<br />View and manage Twitter accounts as well as other social media sites such as Facebook and Linkedin<br />SpoutSocial<br />Social media management<br />$9 for individuals a month or $49 for businesses<br />Google Alerts<br />Monitor your web mentions, news or business<br />
  9. 9. Hootsuite<br />A browser based tool that allows registered users to publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress<br />Apps for iPhone and Android phones<br />Includes a URL shortener<br />In use since December 2008<br />You can access your Hootsuite account from any computer with an internet browser<br />
  10. 10. Tweetdeck<br />A desktop application for use with Twitter, Facebook, MySpace, Linkedin, Google Buzz and Foursquare.<br />Users view updates in customizable columns<br />iPhone and iPad versions<br />In use since July 2008<br />
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  12. 12. Hootsuite Setup<br />
  13. 13. Scheduling on Hootsuite<br />
  14. 14. Hootsuite app on iPhone<br />
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  16. 16. Other Tools for Social Media<br />Nearby Tweets<br /> Search for tweets about particular topics in selected locations<br />Twtpoll<br />Create polls, get feedback from your customers<br /> Twitpic<br />Share pictures and videos<br />YFrog<br />Another service for sharing pictures and videos<br />Splitweet<br />Allows users to monitor multiple Twitter accounts and brand mentions<br />