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Foursquare and Facebook Places for Business
 

Foursquare and Facebook Places for Business

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  • Shannon, this is a very informative presentation on the value of leveraging location-based services in your business and key leaders in this area: FourSquare & Facebook. The presentation also offers a nice overview of FourSquare & Facebook's location-based services, why businesses should use them, and how to get started. I think a lot of business owners will find this information useful!

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    Foursquare and Facebook Places for Business Foursquare and Facebook Places for Business Presentation Transcript

    • Checking in on Foursquare and Facebook Places
      August 8 & 9, 2011
      Shannon Scanlan
      Business Services Librarian
      sscanlan@ahml.info
    • What is Foursquare?
      Location based social networking site
      Accessed by mobile devices
      Users register for a free profile and download the app to their mobile device
      Users “check-in” to locations such as stores and restaurants Users can share tips and information on businesses
      Businesses can offer incentives such as coupons and prizes
      Started in 2009, currently over 10 million users
      More than 500,000 businesses are using
      Over 3 million check-ins a day, 750 million check-ins
    • What is Facebook Places?
      Begun in 2010
      Allows Facebook users to “check-in” to a location and share their location with friends
      Users need a mobile device that allows GPS location
      Facebook Deals gives discounts, coupons and free merchandise to users at participating businesses
    • Why Foursquare and Facebook Places is Good for Business
      Learn who your regular customers are
      Track when people are visiting and checking into your business
      Get the word out, every time a user checks-in their network knows about it
      Offer incentives for your customers
      Reward the Mayor (person who has checked into a location the most over the past 60 days)
      Discounts for check-ins or tips
    • Why are Users Checking in?
      Sharing their location and activities with friends
      See who else is at that location
      Creating a location based network
      Incentives from businesses
      Earning “Mayor” status and badges on Foursquare
      Share tips and suggestions for locations and events
    • The Library on Foursquare
    • Foursquare on Your Mobile
    • A Business Page on Foursquare
    • Tracking Your Foursquare Users
    • Check-in to the Library on Facebook Places with Your Mobile
    • AHML Facebook Places on Your Phone
    • AHML Facebook Page
    • Incentives
    • Foursquare Badges
      Foursquare creates the badges
      Users earn badges by
      check-in
      by frequency of check-in
      by becoming Mayor
      by location
      # of people also checking-in
      Zagat restaurants etc…
    • Finding Your Business on Facebook Places
      You need to claim your business on Facebook
      Load the Facebook app on your mobile device
      Search for your business
      If you cannot locate your business you can add it
      To claim the business you must enter a phone number, Facebook calls the number and gives you a security code to enter
      You can then manage your business on Facebook
      You can merge your Facebook Places page with your business page on Facebook
      This merges the map and check-in’s to your business page
    • Claiming Your Business on Facebook Places
    • Find Your Business on Foursquare
    • Claim the Location
    • Learn the Lingo
      Check-in: users identify their location and indicate they are there by using their mobile device.
      Mayor: the designation of a person with the most check-ins at a particular location.
      Badges: Users earn badges by checking into locations, by adding a tip or uploading a photo.
    • Locally Who is On Foursquare?
      Arlington Heights Memorial Library
      Arlington Heights Chamber of Commerce
      Harry’s Bar
      Salsa 17
      Sorrentino’s Barber Shop
      Metropolis Performing Arts Center
      Lemme Insurance Group
      Flaherty Jewelers
      Thrown Elements Pottery
    • Letting Your Customers Know
      On your website, in your store, on products
    • Foursquare on Twitter
    • More Tips
      Foursquare for Business
      https://foursquare.com/business/
      Foursquare Seeing 3 Million Check-ins a Day
      http://technolog.msnbc.msn.com/_news/2011/08/02/7231081-foursquare-seeing-3-million-check-ins-daily
      How to Create a Foursquare Business Page
      http://www.lockergnome.com/craighton/2011/08/03/how-to-create-a-foursquare-business-page/
      Facebook Places
      http://www.facebook.com/places