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Foursquare and Facebook Places for Business
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Foursquare and Facebook Places for Business


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Published in: Spiritual, Technology
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  • Shannon, this is a very informative presentation on the value of leveraging location-based services in your business and key leaders in this area: FourSquare & Facebook. The presentation also offers a nice overview of FourSquare & Facebook's location-based services, why businesses should use them, and how to get started. I think a lot of business owners will find this information useful!

    Wilson Toussaint
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  • 1. Checking in on Foursquare and Facebook Places
    August 8 & 9, 2011
    Shannon Scanlan
    Business Services Librarian
  • 2. What is Foursquare?
    Location based social networking site
    Accessed by mobile devices
    Users register for a free profile and download the app to their mobile device
    Users “check-in” to locations such as stores and restaurants Users can share tips and information on businesses
    Businesses can offer incentives such as coupons and prizes
    Started in 2009, currently over 10 million users
    More than 500,000 businesses are using
    Over 3 million check-ins a day, 750 million check-ins
  • 3. What is Facebook Places?
    Begun in 2010
    Allows Facebook users to “check-in” to a location and share their location with friends
    Users need a mobile device that allows GPS location
    Facebook Deals gives discounts, coupons and free merchandise to users at participating businesses
  • 4. Why Foursquare and Facebook Places is Good for Business
    Learn who your regular customers are
    Track when people are visiting and checking into your business
    Get the word out, every time a user checks-in their network knows about it
    Offer incentives for your customers
    Reward the Mayor (person who has checked into a location the most over the past 60 days)
    Discounts for check-ins or tips
  • 5. Why are Users Checking in?
    Sharing their location and activities with friends
    See who else is at that location
    Creating a location based network
    Incentives from businesses
    Earning “Mayor” status and badges on Foursquare
    Share tips and suggestions for locations and events
  • 6. The Library on Foursquare
  • 7. Foursquare on Your Mobile
  • 8. A Business Page on Foursquare
  • 9. Tracking Your Foursquare Users
  • 10. Check-in to the Library on Facebook Places with Your Mobile
  • 11. AHML Facebook Places on Your Phone
  • 12. AHML Facebook Page
  • 13. Incentives
  • 14. Foursquare Badges
    Foursquare creates the badges
    Users earn badges by
    by frequency of check-in
    by becoming Mayor
    by location
    # of people also checking-in
    Zagat restaurants etc…
  • 15. Finding Your Business on Facebook Places
    You need to claim your business on Facebook
    Load the Facebook app on your mobile device
    Search for your business
    If you cannot locate your business you can add it
    To claim the business you must enter a phone number, Facebook calls the number and gives you a security code to enter
    You can then manage your business on Facebook
    You can merge your Facebook Places page with your business page on Facebook
    This merges the map and check-in’s to your business page
  • 16. Claiming Your Business on Facebook Places
  • 17. Find Your Business on Foursquare
  • 18. Claim the Location
  • 19. Learn the Lingo
    Check-in: users identify their location and indicate they are there by using their mobile device.
    Mayor: the designation of a person with the most check-ins at a particular location.
    Badges: Users earn badges by checking into locations, by adding a tip or uploading a photo.
  • 20. Locally Who is On Foursquare?
    Arlington Heights Memorial Library
    Arlington Heights Chamber of Commerce
    Harry’s Bar
    Salsa 17
    Sorrentino’s Barber Shop
    Metropolis Performing Arts Center
    Lemme Insurance Group
    Flaherty Jewelers
    Thrown Elements Pottery
  • 21. Letting Your Customers Know
    On your website, in your store, on products
  • 22. Foursquare on Twitter
  • 23. More Tips
    Foursquare for Business
    Foursquare Seeing 3 Million Check-ins a Day
    How to Create a Foursquare Business Page
    Facebook Places