Foursquare and Facebook Places for Business

Checking in on Foursquare and Facebook Places
August 8 & 9, 2011
Shannon Scanlan
Business Services Librarian
sscanlan@ahml.info

What is Foursquare?
Location based social networking site
Accessed by mobile devices
Users register for a free profile and download the app to their mobile device
Users “check-in” to locations such as stores and restaurants Users can share tips and information on businesses
Businesses can offer incentives such as coupons and prizes
Started in 2009, currently over 10 million users
More than 500,000 businesses are using
Over 3 million check-ins a day, 750 million check-ins

What is Facebook Places?
Begun in 2010
Allows Facebook users to “check-in” to a location and share their location with friends
Users need a mobile device that allows GPS location
Facebook Deals gives discounts, coupons and free merchandise to users at participating businesses

Why Foursquare and Facebook Places is Good for Business
Learn who your regular customers are
Track when people are visiting and checking into your business
Get the word out, every time a user checks-in their network knows about it
Offer incentives for your customers
Reward the Mayor (person who has checked into a location the most over the past 60 days)
Discounts for check-ins or tips

Why are Users Checking in?
Sharing their location and activities with friends
See who else is at that location
Creating a location based network
Incentives from businesses
Earning “Mayor” status and badges on Foursquare
Share tips and suggestions for locations and events

The Library on Foursquare

Foursquare on Your Mobile

A Business Page on Foursquare

Tracking Your Foursquare Users

Check-in to the Library on Facebook Places with Your Mobile

AHML Facebook Places on Your Phone

AHML Facebook Page

Incentives

Foursquare Badges
Foursquare creates the badges
Users earn badges by
check-in
by frequency of check-in
by becoming Mayor
by location
# of people also checking-in
Zagat restaurants etc…

Finding Your Business on Facebook Places
You need to claim your business on Facebook
Load the Facebook app on your mobile device
Search for your business
If you cannot locate your business you can add it
To claim the business you must enter a phone number, Facebook calls the number and gives you a security code to enter
You can then manage your business on Facebook
You can merge your Facebook Places page with your business page on Facebook
This merges the map and check-in’s to your business page

Claiming Your Business on Facebook Places

Find Your Business on Foursquare

Claim the Location

Learn the Lingo
Check-in: users identify their location and indicate they are there by using their mobile device.
Mayor: the designation of a person with the most check-ins at a particular location.
Badges: Users earn badges by checking into locations, by adding a tip or uploading a photo.

Locally Who is On Foursquare?
Arlington Heights Memorial Library
Arlington Heights Chamber of Commerce
Harry’s Bar
Salsa 17
Sorrentino’s Barber Shop
Metropolis Performing Arts Center
Lemme Insurance Group
Flaherty Jewelers
Thrown Elements Pottery

Letting Your Customers Know
On your website, in your store, on products

Foursquare on Twitter

More Tips
Foursquare for Business
https://foursquare.com/business/
Foursquare Seeing 3 Million Check-ins a Day
http://technolog.msnbc.msn.com/_news/2011/08/02/7231081-foursquare-seeing-3-million-check-ins-daily
How to Create a Foursquare Business Page
http://www.lockergnome.com/craighton/2011/08/03/how-to-create-a-foursquare-business-page/
Facebook Places
http://www.facebook.com/places

http://ahml.info	453
http://lapubonline.com	1
http://www.ahml.net	1

Foursquare and Facebook Places for Business

by Shannon Scanlan

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 455

Statistics

Foursquare and Facebook Places for Business Presentation Transcript