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Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
Creating Videos for Your Business
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Creating Videos for Your Business

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  • 1. February 13 & 14, 2012 Shannon ScanlanBusiness Services Librarian sscanlan@ahml.info
  • 2. Creating a Business Video The average Internet user watches 186 videos online a month *source Videos help get your message across  Location, products, services, skills, events Communicate face to face Know your audience  Your videos will be different if your target audience is kids or seniors Keep it short, 2-4 minutes is a good length
  • 3. Things to Consider Make it personal  Stock photos won’t cut it Use real footage of staff, customers and clients Consider adding a greeting  President, CEO, Manager etc…  Welcome your watchers Make your video easy to find  Embed in your website  Upload to YouTube, Facebook or share on Twitter
  • 4. Ideas Make a how-to-video of your products  People like to see how a product is used before they buy Customer testimonials Introduce your staff Tour your business location or facility Tell a story Make yourself unique Create a weekly or monthly video series to highlight products, specials, clients or staff
  • 5. What You Need Camera with video feature Smartphone with video feature Small video camera  Flip  Sony Bloggie Tripod for camera stabilization Video editing software Write a script
  • 6. iMovie Movie editing software for the Mac, iPad iPhone 4 and iPod Create videos using the Movie Trailers feature Audio editing Add special effects, graphics and transitions Use a theme such as News or Sports
  • 7. Windows Live Movie Maker Video creation and editing software for Microsoft Windows Photo animation Audio editing Add visual effects Use of titles, captions and credits Storyboard Sharing of videos to Facebook, YouTube etc
  • 8. Animoto Video slide share maker Videos are created from photos and music Animoto analyses the music selection and creates a video, no 2 videos are the same Free and paid subscriptions
  • 9. The Studio The Library’s Digital Media Lab One-on-one assistance will be available beginning in March 2012 Users can create:  Videos  Music  Edit photographs  Make a movie  Podcasts  Graphic design  Website creation
  • 10. What’s in the Studio? Hardware  Software 2 iMacs 27" 2.7 GHZ Intel Core i5 4GB  Mac OS X 10.7.2 Lion 1333 MHZ DDR3  Chrome Epson Perfection V600 scanner  Firefox Blue Yeti microphone (2)  Safari PlustekOptic Film 7600 (Intelliscan;  Flickr Uploadr Quickscan)  Facetime Klipsch speaker set (2)  Handbrake Sennheiser HD 250 pro headphones (2)  Screenflow M-audio Oxygen 61 keyboard  Image Capture M-audio Fast Track  Numbers (iWork 9) Trackpads (2) (Note: These are on order.)  Keynote (iWork 9) Tripp Lite USB hubs (2)  Pages (iWork 9 Zoom H1 mic  iMovie (iWork 9) Sony Bloggie Touch (2)  iTunes Canon PowerShot S95 digital cameras (2)  QuickTime Player 10.1 Large Pearstone tripod (1)  SilverFast 8 Small Pearstone tripod (1)  GarageBand Portable hard drive 1 Terrabyte (2)  Adobe CS5 Master Collection  Epson Perfection V600 scanning software

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