Women Grow Business - What's the buzz?

The 2010 Women Grow Business Boot Camp
Sponsored & hosted by
Network Solutions and Steptoe & Johnson LLP
June 19, 2010, Washington, D.C.

Welcome to,
What's the Buzz?
Marketing your business,
including using PR and social media

Presenters & Agenda
Jill Foster, moderator
founder, Live Your Talk
founding editor, Women Grow Business
Liz Scherer, Evolution(ary) Marketing
principal, Digital Copy LLC
Shannon Mouton, Relationship Building
social media and mobile manager, Walden University
Terri Holley, Listening and Engaging
owner, Creative Blog Solutions
Deborah Ager,
principal, ClickWisdom, LLC

Evolution(ary) Marketing
It is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change (Charles Darwin)

If necessity is the mother of all inventions then reinvention is the key
Evolutionary (marketing) algorithm:
Performance  Feedback  Revision
(rapper, Baba Brinkman)
Performance = quality control
Feedback = client retention, growth
Revision = evaluation, adaptation

Measurement is not the goal, action is (Amber Naslund)
Evaluation and adaptation should be the drivers of your business and relationships, your passengers – Are you equipped with the right tools and data to “connect the dots” and evolve

Relationship Building
The Golden Rule: Do unto others as you would have them do unto you
(unknown)
Evaluate relationships
Network, network, network
Make a good (memorable) first impression
Communication makes business relationships thrive
Use talents and strengths to build productive relationships
Be mutually active in the relationship
Choose who to trust
Features of a business relationship:
Empathy
Courtesy
Inquiry
Interest
Respect

Listening and Engaging
Interesting that we are programmed to do just the opposite… (unknown)
The case for listening
Listen  Aggregate  Digest/Learn  Engage
The why, what, how, when and where of online engagement
Defining the “engager” – Who do you want to be?

Targeted Traffic is the Secret to Success
Start at the Very Beginning…
Find your community and learn about them
Discover the pain of that community
Conduct key phrase research (multi-word phrases)
Develop a product to meet their needs or assess if your existingproduct works for them
Key Phrase Selection Pointers
Use keyword research tool (Google Keyword Tool is free)
Assess traffic AND competition for key phrases
Set up tracking: “You can’t measure what you can’t track.” (Dan Raine)

Thank you!
What's the Buzz?
Marketing your business,
including using PR and social media

Women Grow Business - What's the buzz?

by Shannon Renee on Jun 24, 2010

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Women Grow Business - What’s the buzz? — Presentation Transcript