Women Grow Business - What's the buzz?
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Women Grow Business - What's the buzz?

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    Women Grow Business - What's the buzz? Women Grow Business - What's the buzz? Presentation Transcript

    • The 2010 Women Grow Business Boot Camp
      Sponsored & hosted by
      Network Solutions and Steptoe & Johnson LLP
      June 19, 2010, Washington, D.C.
    • Welcome to,
      What's the Buzz?
      Marketing your business,
      including using PR and social media
    • Presenters & Agenda
      Jill Foster, moderator
      founder, Live Your Talk
      founding editor, Women Grow Business
      Liz Scherer, Evolution(ary) Marketing
      principal, Digital Copy LLC
      Shannon Mouton, Relationship Building
      social media and mobile manager, Walden University
      Terri Holley, Listening and Engaging
      owner, Creative Blog Solutions
      Deborah Ager,
      principal, ClickWisdom, LLC
    • Evolution(ary) Marketing
      It is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change (Charles Darwin)
       
      If necessity is the mother of all inventions then reinvention is the key
      Evolutionary (marketing) algorithm:
      Performance  Feedback  Revision
      (rapper, Baba Brinkman)
      Performance = quality control
      Feedback = client retention, growth
      Revision = evaluation, adaptation
       
      Measurement is not the goal, action is (Amber Naslund)
      Evaluation and adaptation should be the drivers of your business and relationships, your passengers – Are you equipped with the right tools and data to “connect the dots” and evolve
    • Relationship Building
      The Golden Rule: Do unto others as you would have them do unto you
      (unknown)
      Evaluate relationships
      Network, network, network
      Make a good (memorable) first impression
      Communication makes business relationships thrive
      Use talents and strengths to build productive relationships
      Be mutually active in the relationship
      Choose who to trust
      Features of a business relationship:
      • Empathy
      • Courtesy
      • Inquiry
      • Interest
      • Respect
    • Listening and Engaging
      Interesting that we are programmed to do just the opposite… (unknown)
      The case for listening
      Listen  Aggregate  Digest/Learn  Engage
      The why, what, how, when and where of online engagement
      Defining the “engager” – Who do you want to be?
    • Targeted Traffic is the Secret to Success
      Start at the Very Beginning…
      Find your community and learn about them
      Discover the pain of that community
      Conduct key phrase research (multi-word phrases)
      Develop a product to meet their needs or assess if your existingproduct works for them
      Key Phrase Selection Pointers
      Use keyword research tool (Google Keyword Tool is free)
      Assess traffic AND competition for key phrases
      Set up tracking: “You can’t measure what you can’t track.” (Dan Raine)
    • Thank you!
      What's the Buzz?
      Marketing your business,
      including using PR and social media