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Networking strategies for the digital age
Spend as little as 10-15 minutes per day listening and responding to
what your network connections are talking about and sharing. People
notice when you are listening and responding to them.
The easiest way you can add value to your network is to find and
share content that you know people are interested in. People are
busy and if you consistently share good information, you will gain
more of their mindshare.
In order to be visible, share 3-5 times a day on Twitter, and 1-3 times
a day on LinkedIn, Facebook and Google+. People may not often
comment on what you’re sharing, but consistently sharing good
content will keep you top of mind within your network.
To avoid bombarding people with more content, try writing a short
weekly article pointing readers to the best content you’ve found on
a particular topic. People like when you educate and help them –
even if you don’t author the material.
en • gage
verb
1. occupy, attract, or involve (someone’s interest or attention)
“he plowed on, trying to outline his plans and engage Sutton’s
attention”
synonyms: capture, catch, arrest, grab, snag, draw, attract,
gain, win, hold, grip, captivate, engross, absorb, occupy
2. Participate or become involved in
“organizations engage in a variety of activities”
synonyms: participate in, take part in, join in, become involved
in, go in for, partake in/of, share in, play a part/role in
When people respond and comment, reply in a timely manner. Be
friendly and build rapport, eventually you can suggest a phone call
or in personal meeting. Remember, you’re building relationships,
not prospecting, but meeting with clients and influencers can earn
you new business and referrals.
Ensure your personal online presence uses a professional and
consistent headshot everywhere. Don’t replace your smiling face
with a logo. People aren’t just buying the products and services you
sell – they are buying you!
6 networking strategies for the digital age

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6 networking strategies for the digital age

  • 1. Networking strategies for the digital age
  • 2.
  • 3. Spend as little as 10-15 minutes per day listening and responding to what your network connections are talking about and sharing. People notice when you are listening and responding to them.
  • 4.
  • 5. The easiest way you can add value to your network is to find and share content that you know people are interested in. People are busy and if you consistently share good information, you will gain more of their mindshare.
  • 6.
  • 7. In order to be visible, share 3-5 times a day on Twitter, and 1-3 times a day on LinkedIn, Facebook and Google+. People may not often comment on what you’re sharing, but consistently sharing good content will keep you top of mind within your network.
  • 8.
  • 9. To avoid bombarding people with more content, try writing a short weekly article pointing readers to the best content you’ve found on a particular topic. People like when you educate and help them – even if you don’t author the material.
  • 10. en • gage verb 1. occupy, attract, or involve (someone’s interest or attention) “he plowed on, trying to outline his plans and engage Sutton’s attention” synonyms: capture, catch, arrest, grab, snag, draw, attract, gain, win, hold, grip, captivate, engross, absorb, occupy 2. Participate or become involved in “organizations engage in a variety of activities” synonyms: participate in, take part in, join in, become involved in, go in for, partake in/of, share in, play a part/role in
  • 11. When people respond and comment, reply in a timely manner. Be friendly and build rapport, eventually you can suggest a phone call or in personal meeting. Remember, you’re building relationships, not prospecting, but meeting with clients and influencers can earn you new business and referrals.
  • 12.
  • 13. Ensure your personal online presence uses a professional and consistent headshot everywhere. Don’t replace your smiling face with a logo. People aren’t just buying the products and services you sell – they are buying you!