Sexing Up Your Business Image Shannon Bowman

What Makes You Different?

What Makes You Different? What’s your hook?

What’s your hook?

What Makes You Different? What’s your hook? Make it clear.

What’s your hook?

Make it clear.

What Makes You Different? What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

What’s your hook?

Make it clear.

If everyone likes you, you’re not working hard enough.

What Makes You Different? What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough. To attract some, you will repel others.

What’s your hook?

Make it clear.

If everyone likes you, you’re not working hard enough.

To attract some, you will repel others.

What Makes You Different? What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough. To attract some, you will repel others. That’s ok.

What’s your hook?

Make it clear.

If everyone likes you, you’re not working hard enough.

To attract some, you will repel others.

That’s ok.

Be memorable.

Be memorable. Business cards

Business cards

Be memorable. Business cards Website

Business cards

Website

Be memorable. Business cards Website Advertising

Business cards

Website

Advertising

Be memorable. Business cards Website Advertising Brochures

Business cards

Website

Advertising

Brochures

Be memorable. Business cards Website Advertising Brochures

Business cards

Website

Advertising

Brochures

Be memorable. Business cards Website Advertising Brochures Swag

Business cards

Website

Advertising

Brochures

Swag

Looks Matter.

Looks Matter. What do your graphics say?

What do your graphics say?

Looks Matter. What do your graphics say? Is that the message you want ?

What do your graphics say?

Is that the message you want ?

Looks Matter. What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?

What do your graphics say?

Is that the message you want ?

Your business card - an ally or enemy?

Looks Matter. What do your graphics say? Is that the message you want ? Your business card - an ally or enemy? What’s your favorite tool? Use it.

What do your graphics say?

Is that the message you want ?

Your business card - an ally or enemy?

What’s your favorite tool? Use it.

Looks Matter. What do your graphics say? Is that the message you want ? Your business card - an ally or enemy? What’s your favorite tool? Use it. Google your name. What shows up?

What do your graphics say?

Is that the message you want ?

Your business card - an ally or enemy?

What’s your favorite tool? Use it.

Google your name. What shows up?

Put it out there.

Put it out there. Who are your right people?

Who are your right people?

Put it out there. Who are your right people? Most customers will meet you before they need you. Be memorable.

Who are your right people?

Most customers will meet you before they need you. Be memorable.

Put it out there. Who are your right people? Most customers will meet you before they need you. Be memorable. Do people know how to find you?

Who are your right people?

Most customers will meet you before they need you. Be memorable.

Do people know how to find you?

Put it out there. Who are your right people? Most customers will meet you before they need you. Be memorable. Do people know how to find you? What do they find when they look?

Who are your right people?

Most customers will meet you before they need you. Be memorable.

Do people know how to find you?

What do they find when they look?

Listen Up.

Listen Up. Your people will tell you what to sell.

Your people will tell you what to sell.

Listen Up. Your people will tell you what to sell. Give people what they want, but don’t be fake.

Your people will tell you what to sell.

Give people what they want, but don’t be fake.

Listen Up. Your people will tell you what to sell. Give people what they want, but don’t be fake. Customers need to know you get them.

Your people will tell you what to sell.

Give people what they want, but don’t be fake.

Customers need to know you get them.

Listen Up. Your people will tell you what to sell. Give people what they want, but don’t be fake. Customers need to know you get them. Respond with benefits, not features.

Your people will tell you what to sell.

Give people what they want, but don’t be fake.

Customers need to know you get them.

Respond with benefits, not features.

Give them a taste.

Give them a taste. Give away good stuff, not leftovers.

Give away good stuff, not leftovers.

Give them a taste. Give away good stuff, not leftovers. Show people they can trust you

Give away good stuff, not leftovers.

Show people they can trust you

Give them a taste. Give away good stuff, not leftovers. Show people they can trust you It’s not all about the sale.

Give away good stuff, not leftovers.

Show people they can trust you

It’s not all about the sale.

Leave them wanting more.

Leave them wanting more. Gently remind people you get paid for your skills.

Gently remind people you get paid for your skills.

Leave them wanting more. Gently remind people you get paid for your skills. Don’t give it all away for free.

Gently remind people you get paid for your skills.

Don’t give it all away for free.

Leave them wanting more. Gently remind people you get paid for your skills. Don’t give it all away for free. Be kind to your email subscribers!

Gently remind people you get paid for your skills.

Don’t give it all away for free.

Be kind to your email subscribers!

Seal the Deal.

Seal the Deal. Know what makes your work unique.

Know what makes your work unique.

Seal the Deal. Know what makes your work unique. Send a clear message.

Know what makes your work unique.

Send a clear message.

Seal the Deal. Know what makes your work unique. Send a clear message. Be easy to find.

Know what makes your work unique.

Send a clear message.

Be easy to find.

Seal the Deal. Know what makes your work unique. Send a clear message. Be easy to find. Give people reasons to trust you.

Know what makes your work unique.

Send a clear message.

Be easy to find.

Give people reasons to trust you.

Seal the Deal. Know what makes your work unique. Send a clear message. Be easy to find. Give people reasons to trust you. Show you’re worth the dough.

Know what makes your work unique.

Send a clear message.

Be easy to find.

Give people reasons to trust you.

Show you’re worth the dough.

Let’s stay in touch. Twitter: @clover Dopplr: shannonl www.elementalhealth.org