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Staying on top of the varying communications needs of A/E/C firms can be challenging. Far too many firms make the mistake of “throwing it out there,” rather than building an organized strategy for reaching prospects, clients, and stakeholders.
Your firm’s communications efforts should go beyond simple news releases and social media posts. Creating and publishing useful content that fits with the overall marketing strategy, while incorporating the needs of multiple stakeholders with varying goals and objectives, requires careful planning.
This presentation teaches the process for developing and implementing a comprehensive, effective communications plan and how to use strategic communications to advance your firm’s business development goals.
Attendees will learn how to:
• Develop a connection between strategy development and execution using strategic communications
• Identify the essential components of a strategic communications plan
• Understand the time and personnel commitments required
• Implement methods for generating and repurposing content