SHANIKA D. TORRESGCEP/TRMA 585: DEVELOPING APROFESSIONAL ONLINE IDENTITY SPRING2013
ONLINE IDENTITIES, PERSONAL BRANDING,SOCIAL MEDIA
LINKEDINI learned that having a detailedheadline will set me apart frommy competitionI saw quite a few LinkedInprofile tha...
ONLINE PRIVACY● As an individual determined to brand myname and business: Breaking CyclesBuilding Hope, LLC, I am learning...
TWITTER #GCEP585Twitter was the hardest adjustment for me,primarily because I never sawthe value in it. The friends I knew...
PROFESSIONAL FACEBOOK PAGES● A professional Facebookpage is a great resource togain potential clients●● Its also creates a...
GOOGLE PLUS (G+)Google + seemed like astructured Facebook, but thething sets it apart for me is thecircle network.Circles ...
BLOGS: BLOGGER, WORDPRESS, TUMBLRBlogs are useful for individualswanting to share about a topicthey are passionate orknowl...
LEARNING FROM MENTAL HEALTHPROFESSIONALS & ORGANIZATIONSLearning from various mental health professionals suchas Julie Han...
MANAGING YOUR ONLINE IDENTITYUsing my given name helpsme keep my professionalprofiles separate from mypersonal profilesI l...
PORTFOLIOS & PROFILEShttp://about.me/breakingcyclesbuildinghopeeProfiles are a simpleformat for clients orassociates to ge...
CURATION TOOLS: SCOOP.IT/PINTERESTSOCIAL MEDIA ETHICS FOR THERAPISTSI learned that curation toolsallow you to create andde...
Websites and domain namesCreating my business website:Breaking Cycles Building Hope, LLCwas my proudest moment this semest...
MAKING A DIFFERENCEGOALS & STRATEGIES● 1. This course has encouraged me to seek constant improvement in mysocial media pre...
SLIDESHAREI learned that Slidesharemakes it easy for yourPowerPoint content to getmore viewsOnce you create contenton Slid...
FINAL THOUGHTSThis class has vastly reshaped my perspective on the use of social media. I no longerconsider it a fad trend...
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Trma gcep585-s torres2013.ppt

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This presentation represents the information I learned over the course of a five month graduate school course titled: Developing a Professional Online Identity. Topics of discussion included: online identities, personal branding, social media, LinkedIn, online privacy, Twitter, professional Facebook page, Google +, Blogger, WordPress, Tumblr, Learning from Mental health Professionals & organizations who use social media, Managing your online identity, eProfiles, Curation tools, website and domain names, slideshare and professional goals and strategies.



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Trma gcep585-s torres2013.ppt

  1. 1. SHANIKA D. TORRESGCEP/TRMA 585: DEVELOPING APROFESSIONAL ONLINE IDENTITY SPRING2013
  2. 2. ONLINE IDENTITIES, PERSONAL BRANDING,SOCIAL MEDIA
  3. 3. LINKEDINI learned that having a detailedheadline will set me apart frommy competitionI saw quite a few LinkedInprofile that did not havepictures and I realized I wantto have a picture thatrepresents the person I am.Additionally like thedifferent groups that I havebeen able to participate inthrough my onlineconnections
  4. 4. ONLINE PRIVACY● As an individual determined to brand myname and business: Breaking CyclesBuilding Hope, LLC, I am learning to beselective with the information I revealabout myself in all my social media outlets.● Its not hard to make connections betweenfrom one social media site to the next, soas much as I want my clients to feelcomfortable with me, I also want protectmyself and my family, thus I will ensurethat I create clearly defined boundaries.
  5. 5. TWITTER #GCEP585Twitter was the hardest adjustment for me,primarily because I never sawthe value in it. The friends I knew who did have Twitter would postmeaningless content, seemingly every second.This class taught me that Twitter does have value. I have enjoyedreceiving short informative links and getting my own links favorited byothers. Its amazing how short of a time it take to build up a list offollowers. I will definitely be keeping my Twitter site active after thiscourse.
  6. 6. PROFESSIONAL FACEBOOK PAGES● A professional Facebookpage is a great resource togain potential clients●● Its also creates a forum todiscuss and network withothers sharing a commoninterest●● Patient privacy laws could beviolated, so be weary aboutadding clients as Facebookfriends
  7. 7. GOOGLE PLUS (G+)Google + seemed like astructured Facebook, but thething sets it apart for me is thecircle network.Circles allow you to separateyour friends by groups instead ofhaving them grouped togetherthe way Facebook does.
  8. 8. BLOGS: BLOGGER, WORDPRESS, TUMBLRBlogs are useful for individualswanting to share about a topicthey are passionate orknowledgable about.Some people use blogs to findother people with similarproblems, issues or situations.Blogs can be anonymous,which helps a lot of peopleshare information without beingknown.
  9. 9. LEARNING FROM MENTAL HEALTHPROFESSIONALS & ORGANIZATIONSLearning from various mental health professionals suchas Julie Hanks has opened my eyes to the abundantopportunities that having an online social mediapresence creates. I relished the opportunity to ask JulieHanks her personal recommendations for building andmaintaining a professional online identity. Learning thatother mental health professionals have had success,despite concerns of patient confidentiality concerns,leads me to belief that with caution, the pros willoutweigh the cons.
  10. 10. MANAGING YOUR ONLINE IDENTITYUsing my given name helpsme keep my professionalprofiles separate from mypersonal profilesI learned that it wasimportant to have aconsistent andprofessional handleacross all your socialmedia sites. For example:Shanika D. Torres is thename I use with all mymedia outlets
  11. 11. PORTFOLIOS & PROFILEShttp://about.me/breakingcyclesbuildinghopeeProfiles are a simpleformat for clients orassociates to get a quickunderstandingof what I am about.I like that eProfilesallow you to link allyour social mediaapps onto one page.
  12. 12. CURATION TOOLS: SCOOP.IT/PINTERESTSOCIAL MEDIA ETHICS FOR THERAPISTSI learned that curation toolsallow you to create anddevelop communities ofinterest around what matters toyou.Scoop.it allows us toconnect with people sharingthe same passion andexpertise.
  13. 13. Websites and domain namesCreating my business website:Breaking Cycles Building Hope, LLCwas my proudest moment this semester.I believe having a website makes themost financial sense, particularly becauseI want clients to be able to set up theirappointments online and pay for them inadvance if they so choose.
  14. 14. MAKING A DIFFERENCEGOALS & STRATEGIES● 1. This course has encouraged me to seek constant improvement in mysocial media presence.●● 2. My current goal is to reach 30 likes on my professional facebook page (1down, 29 to go),●● 3. I would also like to post one meaningful mental health post a week on myBlogger site.●● 4. Also, I would like begin a youtube channel dedicated to mental healthissues. My goal is to have 80% or more of my business generated from mysocial media presence.●● 5. Ultimately, I would like to offer educational seminars to others in thecommunity to establish myself as a subject matter expert on personsalitydisorders, trauma, and sex offender treatment.
  15. 15. SLIDESHAREI learned that Slidesharemakes it easy for yourPowerPoint content to getmore viewsOnce you create contenton SlideShare, it can beembedded anywhere, byanyone which leads tomore viewsIt can also create businessopportunities as peoplemay want to hire you topresent your slide!
  16. 16. FINAL THOUGHTSThis class has vastly reshaped my perspective on the use of social media. I no longerconsider it a fad trend destined to die out when the next big thing comes along. I realizethat social media is here to stay, and it will only continue to evolve, thus it would be wiseto evolve with it.Initially I was intimidated by the idea of managing so many social media platforms, but thesites like Hootsuite has demolished that fear and I look forward to using it as my socialmedia presence grows. I was amazed by how much I learned, and how technically savvyI have become over these past few months. I learned to link all my accounts seamlesslyso that I have a constant online presence putting out comments, newfeeds, andannouncements.My proudest moment was creating my business website and I can guarantee that if itwere not for the website assignment during week 13. I probably would delayed itscreation for another year, but after reading how simple it was to get my website started , Iengaged my inner Carpe Diem spirit and I did it. Thank you all for this wonderful learningexperience, and I wish you all the best in your future endeavors!

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