The Promise of Open Data:
Business, Government, Consumers, and Tech

joel@OpenDataNow.com
January 23, 2014
Setting the Stage
My Journey Through the Datasphere

2
Setting the Stage

The GovLab’s Central Hypothesis
When governments and institutions open
themselves to diverse participat...
Setting the Stage

To achieve collaborative democracy, we must
open up how government institutions work. We
study three pa...
Setting the Stage

Open Data: Accessible, public data that
people, companies, and organizations
can use to launch new vent...
Setting the Stage
Open Data Changes the World For:
•
•
•
•
•
•
•

Entrepreneurs
Established businesses
Governments
Investo...
Setting the Stage

What Open Data Isn’t

• Big Data ≠ Open Data ≠ Open
Government
• Big Data: Really, really big datasets
...
Setting the Stage

8
Nine Open Data Trends
1. Liberating Government Data
2. Driving Business Growth
3. Smart Disclosure for Consumer Choice
4. Smarter Investors and ...
1. Liberating Government Data
Government Data
Open Data Becomes a Priority

[Open Data is] going to help launch more
businesses. . . . It’s going to hel...
1. Government Data
Federal Data Today

13
Government Data
The New Open Data Policy
•
•
•
•
•

“Presumption of openness”
Machine-readable
Reusable
Timely
Developed w...
Government Data
They Agree On – The DATA Act

15
2. Driving Business Growth
Driving Business Growth
Open Data Fuels Businesses in All Sectors

Health

Education

Financial Services

Energy Use

Tran...
Driving Business Growth
What’s the Value of Open Data?
•
•
•
•
•
•

McKinsey study: $3 trillion annually worldwide
30 to 1...
Driving Business Growth
From Weather Insurance to Green Revolution

Climate Corporation offices in San Francisco
19
Driving Business Growth
Healthcare: The Next Big Frontier?

20
Driving Business Growth

21
Driving Business Growth
Data for Energy Savings

Ogi Kavazovic, VP Marketing & Strategy
22
Driving Business Growth
Managing Open Data: A Winning Strategy

23
3. Smart Disclosure for Consumer Choice
Smart Disclosure for Consumer Choice

Cass Sunstein, Harvard Law School
25
Smart Disclosure for Consumer Choice

26
Smart Disclosure for Consumer Choice

27
Smart Disclosure: Changing Consumer Behavior

28
Smart Disclosure for Consumer Choice
Using Open Data Today: A Kayak for Everything

29
Smart Disclosure for Consumer Choice

Help for K-12 Households

Bill Jackson, CEO
30
Smart Disclosure for Consumer Choice
UK Success: Compare the Meerkat

Aleksandr Orlov, Spokesmeerkat
31
4. Smarter Investors and Better Companies
Smarter Investors, Better Companies
40K Public Companies, Updated Daily

33
Smarter Investors, Better Companies
Bridging the $250B Trust Gap

Damian Kimmelman and Justin Fitzpatrick, Duedil
34
Smarter Investors, Better Companies
The Rise of Sustainability Data

Paul Polman, CEO
35
Smarter Investors, Better Companies
$87 Trillion Says It Matters

36
Smarter Investors, Better Companies
Consumer Data Drives Corporate Concern

Dara O’Rourke, Founder/CEO
37
5. Open Data Shapes Reputation and Brands
Reputation and Brands
Social Media: 2 Billion Tweets a Week

39
Reputation and Brands
The Reputation Police

Michael Fertik, CEO
40
Reputation and Brands
Sentiment Analysis: Emotion Meets Computation

41
Reputation and Brands
Open Data from Consumer Complaints

Courtney Powell and A.J. Fouty, cofounders
42
Reputation and Brands

43
Reputation and Brands

44
Smarter Investors, Better Companies

45
6. Finding New Value in Personal Data
Personal Data
Protect Your Privacy: Got a Month?

47
Personal Data
Data Vaults for Vendor Relationship Management

48
Personal Data
What’s a Customer Worth?

49
Personal Data

• Sharing personal data for public good
• Pulse Point: “Enabling Citizen Superheroes”

50
7. The Open Research Lab
Open Research
Collaborative Intelligence: Gamers Turn to AIDS Research

52
Open Research
Patients Insist on Open Science

“If patients knew [how research works], they
would be beside themselves. Th...
Open Research
Tapping the Crowd with 800K Volunteers

Robert Simpson, Oxford Zooniverse Team
54
Open Research
Satellites for the Environment

55
Open Research

56
8. Data-Driven Cities
Data-Driven Cities

58
Data-Driven Cities

How Wired Cities Use New Data
• Optimize operations
• Monitor infrastructure conditions
• Plan infrast...
Data-Driven Cities

•
•
•
•

Metro Chicago Data
New York: The Mayor’s Geek Squad
Code for Philly
Palo Alto’s open finances...
Data-Driven Cities
City Data: Next Bus for Commuters
Data-Driven Cities
Sim City Meets Participatory Budgeting
Data-Driven Cities
Urban Coding: Volunteers, Hackathons, Idea-a-Thons
• Code for America: Peace Corps of Geeks
• FCC: Apps...
Data-Driven Cities
DC’s Experiment: A City Report Card

Washington Mayor Vincent Gray
64
9. Learning to Live in a See-Through World
See-Through World
Sunlight: Congress, Cronyism, and Campaign Finance

Ellen Miller, executive director
66
See-Through World
ProPublica: New Data-Driven Journalism

67
See-Through World
Fighting Corruption with Crowdsourcing

68
Open Data 500: Studying Its Value
Studying the Value of Open Data

70
Studying the Value of Open Data
Open Data 500: Assessing the Value Rigorously
• Criteria:
– U.S. based
– National or regio...
What Are the Lessons?
9. What Are the Lessons?
For Business: Established Companies
•
•
•
•
•
•
•

Use Open Data to evaluate business partners
Us...
9. What Are the Lessons?
For Business: Entrepreneurs
• Use Open Data as a new resource for business development
• Focus on...
9. What Are the Lessons?
For Government:
•
•
•
•
•
•

Make Open Data a tool for transparency
Regulators: Improve markets b...
For More Information
For More Information
Wiki: thegovlab.org/wiki/main_page/
Digest: thegovlab.org/govlab-digest/

77
For More Information
Learn about Open Data at OpenDataNow.com

78
For More Information
New Book: Published Jan. 2014 in Hardcover and e-book

79
The Promise of Open Data:
Business, Government, Consumers, and Tech

joel@OpenDataNow.com
January 23, 2014
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Open data meetup nyc 1 23-14

  1. 1. The Promise of Open Data: Business, Government, Consumers, and Tech joel@OpenDataNow.com January 23, 2014
  2. 2. Setting the Stage My Journey Through the Datasphere 2
  3. 3. Setting the Stage The GovLab’s Central Hypothesis When governments and institutions open themselves to diverse participation and collaborative problem-solving, and partner with citizens to make decisions, they are more effective and legitimate.
  4. 4. Setting the Stage To achieve collaborative democracy, we must open up how government institutions work. We study three paradigms: 1. Sharing Responsibility 2. Getting Knowledge and Expertise In 3. Getting Open Data Out
  5. 5. Setting the Stage Open Data: Accessible, public data that people, companies, and organizations can use to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems. 5
  6. 6. Setting the Stage Open Data Changes the World For: • • • • • • • Entrepreneurs Established businesses Governments Investors Scientists Journalists Consumers 6
  7. 7. Setting the Stage What Open Data Isn’t • Big Data ≠ Open Data ≠ Open Government • Big Data: Really, really big datasets • Open Government: Transparency, participation, collaborati on – with or without data 7
  8. 8. Setting the Stage 8
  9. 9. Nine Open Data Trends
  10. 10. 1. Liberating Government Data 2. Driving Business Growth 3. Smart Disclosure for Consumer Choice 4. Smarter Investors and Better Companies 5. Open Data Shapes Reputation and Brands 6. Finding New Value in Personal Data 7. The Open Research Lab 8. Data-Driven Cities 9. Learning to Live in a See-Through World
  11. 11. 1. Liberating Government Data
  12. 12. Government Data Open Data Becomes a Priority [Open Data is] going to help launch more businesses. . . . It’s going to help more entrepreneurs come up with products and services that we haven’t even imagined yet. President Barack Obama 12
  13. 13. 1. Government Data Federal Data Today 13
  14. 14. Government Data The New Open Data Policy • • • • • “Presumption of openness” Machine-readable Reusable Timely Developed with consultation 14
  15. 15. Government Data They Agree On – The DATA Act 15
  16. 16. 2. Driving Business Growth
  17. 17. Driving Business Growth Open Data Fuels Businesses in All Sectors Health Education Financial Services Energy Use Transportation 17
  18. 18. Driving Business Growth What’s the Value of Open Data? • • • • • • McKinsey study: $3 trillion annually worldwide 30 to 140 billion euros for Europe’s public sector data 2 to 9 billion British pounds $30 billion for U.S. weather data Tens of billions for U.S. GPS data Hundreds of billions for U.S. health data 18
  19. 19. Driving Business Growth From Weather Insurance to Green Revolution Climate Corporation offices in San Francisco 19
  20. 20. Driving Business Growth Healthcare: The Next Big Frontier? 20
  21. 21. Driving Business Growth 21
  22. 22. Driving Business Growth Data for Energy Savings Ogi Kavazovic, VP Marketing & Strategy 22
  23. 23. Driving Business Growth Managing Open Data: A Winning Strategy 23
  24. 24. 3. Smart Disclosure for Consumer Choice
  25. 25. Smart Disclosure for Consumer Choice Cass Sunstein, Harvard Law School 25
  26. 26. Smart Disclosure for Consumer Choice 26
  27. 27. Smart Disclosure for Consumer Choice 27
  28. 28. Smart Disclosure: Changing Consumer Behavior 28
  29. 29. Smart Disclosure for Consumer Choice Using Open Data Today: A Kayak for Everything 29
  30. 30. Smart Disclosure for Consumer Choice Help for K-12 Households Bill Jackson, CEO 30
  31. 31. Smart Disclosure for Consumer Choice UK Success: Compare the Meerkat Aleksandr Orlov, Spokesmeerkat 31
  32. 32. 4. Smarter Investors and Better Companies
  33. 33. Smarter Investors, Better Companies 40K Public Companies, Updated Daily 33
  34. 34. Smarter Investors, Better Companies Bridging the $250B Trust Gap Damian Kimmelman and Justin Fitzpatrick, Duedil 34
  35. 35. Smarter Investors, Better Companies The Rise of Sustainability Data Paul Polman, CEO 35
  36. 36. Smarter Investors, Better Companies $87 Trillion Says It Matters 36
  37. 37. Smarter Investors, Better Companies Consumer Data Drives Corporate Concern Dara O’Rourke, Founder/CEO 37
  38. 38. 5. Open Data Shapes Reputation and Brands
  39. 39. Reputation and Brands Social Media: 2 Billion Tweets a Week 39
  40. 40. Reputation and Brands The Reputation Police Michael Fertik, CEO 40
  41. 41. Reputation and Brands Sentiment Analysis: Emotion Meets Computation 41
  42. 42. Reputation and Brands Open Data from Consumer Complaints Courtney Powell and A.J. Fouty, cofounders 42
  43. 43. Reputation and Brands 43
  44. 44. Reputation and Brands 44
  45. 45. Smarter Investors, Better Companies 45
  46. 46. 6. Finding New Value in Personal Data
  47. 47. Personal Data Protect Your Privacy: Got a Month? 47
  48. 48. Personal Data Data Vaults for Vendor Relationship Management 48
  49. 49. Personal Data What’s a Customer Worth? 49
  50. 50. Personal Data • Sharing personal data for public good • Pulse Point: “Enabling Citizen Superheroes” 50
  51. 51. 7. The Open Research Lab
  52. 52. Open Research Collaborative Intelligence: Gamers Turn to AIDS Research 52
  53. 53. Open Research Patients Insist on Open Science “If patients knew [how research works], they would be beside themselves. The system is really, really broken.” Kathy Giusti, CEO, Multiple Myeloma Research 53
  54. 54. Open Research Tapping the Crowd with 800K Volunteers Robert Simpson, Oxford Zooniverse Team 54
  55. 55. Open Research Satellites for the Environment 55
  56. 56. Open Research 56
  57. 57. 8. Data-Driven Cities
  58. 58. Data-Driven Cities 58
  59. 59. Data-Driven Cities How Wired Cities Use New Data • Optimize operations • Monitor infrastructure conditions • Plan infrastructure • Public health • Emergency management 59
  60. 60. Data-Driven Cities • • • • Metro Chicago Data New York: The Mayor’s Geek Squad Code for Philly Palo Alto’s open finances 60
  61. 61. Data-Driven Cities City Data: Next Bus for Commuters
  62. 62. Data-Driven Cities Sim City Meets Participatory Budgeting
  63. 63. Data-Driven Cities Urban Coding: Volunteers, Hackathons, Idea-a-Thons • Code for America: Peace Corps of Geeks • FCC: Apps for Communities • The NYU Experience: Hackers meet policymakers to solve problems – Bus safety – Illegal apartment conversions – Price gouging in Newark 63
  64. 64. Data-Driven Cities DC’s Experiment: A City Report Card Washington Mayor Vincent Gray 64
  65. 65. 9. Learning to Live in a See-Through World
  66. 66. See-Through World Sunlight: Congress, Cronyism, and Campaign Finance Ellen Miller, executive director 66
  67. 67. See-Through World ProPublica: New Data-Driven Journalism 67
  68. 68. See-Through World Fighting Corruption with Crowdsourcing 68
  69. 69. Open Data 500: Studying Its Value
  70. 70. Studying the Value of Open Data 70
  71. 71. Studying the Value of Open Data Open Data 500: Assessing the Value Rigorously • Criteria: – U.S. based – National or regional scale (mostly federal data) – Open Data must be key to business • • • • Almost 400 companies contacted so far Wide range of sectors covered Partnering with Open Data Institute to replicate in the U.K. Interest from 15 other countries at Open Government Partnership www.OpenData500.com 71
  72. 72. What Are the Lessons?
  73. 73. 9. What Are the Lessons? For Business: Established Companies • • • • • • • Use Open Data to evaluate business partners Use new sources of data on potential investments Give customers their data back to build loyalty Release and use environmental, social, governance data Use Open Data for collaborative R&D Learn to operate in a see-through world Monitor the social web for brand-building and “social customer service” 73
  74. 74. 9. What Are the Lessons? For Business: Entrepreneurs • Use Open Data as a new resource for business development • Focus on big opportunities: health, finance, energy, education • Explore choice engines and Smart Disclosure apps • Help consumers tap the value of personal data • Provide new data solutions to government and business 74
  75. 75. 9. What Are the Lessons? For Government: • • • • • • Make Open Data a tool for transparency Regulators: Improve markets by requiring Open Data Use customer complaints as a form of Open Data Share and mash-up data between agencies Pass new legislation on personal data and privacy Make government-funded research data as open as possible 75
  76. 76. For More Information
  77. 77. For More Information Wiki: thegovlab.org/wiki/main_page/ Digest: thegovlab.org/govlab-digest/ 77
  78. 78. For More Information Learn about Open Data at OpenDataNow.com 78
  79. 79. For More Information New Book: Published Jan. 2014 in Hardcover and e-book 79
  80. 80. The Promise of Open Data: Business, Government, Consumers, and Tech joel@OpenDataNow.com January 23, 2014
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