2. This Week...
Eyes on the road, Galaxy Getaway, Canada Day, Empty Chair, Closet S.O.S
Eyes on the road
VW
Galaxy Getaways
Marvel Entertainment
Canada Day
Molson Canadian
Empty Chair
Guinness / BBDO New York
Closet S.O.S
Forever 21
3. Eyes on the road
VW
With mobile phones becoming the number one killer on
roads around the world, Volkswagen have stepped up to
the plate in China, with these stunts at Cinema’s in Beijing.
A driving ad starts on screen, an endless, straight, slightly
boring road appears for the driver… Until the crucial
moment, when a close-range mobile broadcasting device
pushes an SMS message to all phones in the cinema, at
the same time, a huge crash happens on screen. Followed
by the safety message. And while the case video looks a
little over the top, it’s a great stunt by Ogilvy Beijing.
4. Galaxy Getaways
Marvel Entertainment
A nice viral video and website to promote the upcoming
Marvel film “Guardians of the Galaxy” in the guise of a
holiday tour video which showcases some of the far out
locations from the movie.
The piece captures the spirit of the footage seen from the
movie so far by not taking itself seriously and showing a
slightly irreverent attitude (and language!). Simple, clever
and most of all funny.
5. Canada day
Molson Canadian
July 1st marked Canada day. And the world over, Canadians
are celebrating their great country. Meanwhile, Molson
Canadian, is celebrating too, but only for Canadian’s who
know their national anthem.
With special Molson Canadian beer fridges placed around
the country, you’re only chance of unlocking a free cold
beer, is to sing the national anthem of Canada, word by
word, to open the fridge full of beer for you and your
mates!
6. Empty Chair
Guinness / BBDO New York
In the latest instalment of their “Made of More” campaign
in the US, Guinness has released this lovely, quiet and
patriotic video called “Empty Chair”.
We won’t spoil anything here as it’s well worth taking a
minute and a half to watch. It also follows on nicely from
last year’s great “Basketball” advert by showcasing heroes,
both everyday and otherwise, and people who are made of
more than they might appear at first.
7. Closet S.O.S
Forever 21
Whether it’s turning up to an event to find someone else is
wearing the same outfit, or spilling a drink down a brand
new dress, we’ve all experienced moments where a spare
outfit would have been extremely helpful. While the Soho
House hotel in London has previously offered an
emergency wardrobe service for guests, a new Costa Rican
campaign called Closet S.O.S. is delivering a mini store on
wheels to anyone in need of a new outfit at the last
minute.
Created by marketing agency Ogilvy & Mather as a
promotion for the opening of the third Forever 21 fashion
store in Costa Rica, the company offered the service to the
first 100 fans turning up at the unveiling of the new
branch. The lucky attendees were given a cell number
they could ring whenever they found themselves requiring
some new threads. Regardless of their location, a Forever
21 van stocked with some of its latest collections arrived in
response to the call, enabling participants to browse and
buy some new clothes.
