Social Media Work By Parachute Digital

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  • 1. Parachute Digital lovesSocial MediaBut only when it’s the right fit for your business
  • 2. Who we’ve helped
  • 3. How we help them (with social media)• Social media guidelines & documentation• Social media curation and moderation• Social media competitive analysis• Social media strategy• Social media content planning • Blogging • Video • Engagement objectives • Infographics • Polls & surveys • Images• Social media customer service• Social media advertising• Social media reporting
  • 4. Social media guidelines & moderationResponse assessment and planning
  • 5. Social media response
  • 6. Social media moderation
  • 7. Social media roles & responsibilities
  • 8. Social media approach & guidelines
  • 9. Social media strategyUsing social media for the right reasons- For the customers and community as wellas the business.
  • 10. Always start by watching & listening
  • 11. Social media strategy• Determining the best avenue to achieve the business & marketing goals - Brand awareness, customer retention, community engagement, online sales acquisition, customer service.• Knowing the right place to be, for instance; • Pinterest may work well for a retail client • LinkedIn for B2B messages and talent acquisition • Facebook for general brand awareness and customer service • Instagram for business with visual/ artistic content • YouTube for brand awareness and engagement • StumbleUpon for traffic generation and SEO • Twitter for fast moving, news/ fact based media.
  • 12. Social media strategyUnderstanding where social & advertising overlap
  • 13. Social media content planningContent creation, curation and moderation
  • 14. Social media content planning• Messages • And the corresponding website or social content to drive them to learn more• Call to actions • User needs & wants and • Business desired outcomes• Images – Infographics and Videos • Highest engagement rates• Offers – Exclusives – Competitions • Keeps the community loyal and active• Polls & Survey’s/ Data Capture • Added value for the business• Customer Services and moderation • Because customers will be talking about your brand anyway.
  • 15. Social media content planningS ocial Content P lan DR AFT (week Commencing)Them e or Top ic + suggested posts 1/ 05/ 11 8/ 05/ 11 15/ 05/ 11 22/ 05/ 11 29/ 05/ 11 5/ 06/ 11 12/ 06/ 11 19/ 06/ 11 26/ 06/ 11 3/ 07/ 11 10/ 07/ 11 17/ 07/ 11 24/ 07/ 11 31/ 07/ 11 7/ 0 8/ 11 14/ 08/ 11 21/ 08/ 11TOP I C 1MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 2MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 3MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 4MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - Exclusives Same Day TweetPolls/ Surveys- Data CaptureTOP I C 5Messages a Same Da y TweetImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 6MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 7MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 8MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 9MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 10MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 11Messages Same Day TweetImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 12MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - Exclusives sPolls/ Surveys- Data CaptureTOP I C 13MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - Exclusives Same Day TweetPolls/ Surveys- Data CaptureTOP I C 14Messages Same Day TweetImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 15MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - Exclusives Same Day TweetPolls/ Surveys- Data CaptureTOP I C 16MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 17MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 18MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data CaptureTOP I C 19MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data Capture 9TOP I C 20MessagesImages - Videos - InfographicsCall to actionsOffers - Competitions - ExclusivesPolls/ Surveys- Data Capture
  • 16. Social customer serviceBe where they are already talking about your brand
  • 17. Social media guidelines in practice
  • 18. Social media – Online advertisingBuild your community or drive enquiry & acquisition
  • 19. Online advertising - social
  • 20. Social media advertising
  • 21. Social media measurementReporting, analysis and optimisation
  • 22. Understanding the important metrics• The important things to measure in social media are • Reach & Sharing. The ability to reach friends of fans • Engagement. The comments, likes, shares of posts • Retention. Are you able to keep your audience active? • Traffic. Does your social media audience also visit your website? • ROI. Does your social media activity drive traffic, conversion to leads or sales, drive word of mouth Of course the volume of likes and followers you have is sometimes important, but growing your community size should not be the primary objective of engaging in the social media space.
  • 23. Holistic measurement
  • 24. Social media measurement tools
  • 25. Questions?