the  joys  of  being  a  woman
The  Brand
The  Essence Woven in realms of eternal grace Wrapped in bundles of charm and style And etched through the passages of tim...
The  Legacy The journey begins in 1936 Founded by Fritz and  Elizabeth Basler in Berlin, Germany Modern Classics Renowned ...
The  Legacy Global presence Available in more than 60  countries and 1200 retail stores   The brand stands for Quality and...
The  Woman
 
 
Values She looks like it / Reliability /  Demanding / Fairness / Open-minded  / Discerning Occasion For every occasion / B...
The  Attributes Benefits Social acceptance / Feeling good /  Ability to combine / Security /  Desirability / Self confiden...
The  Collections
The  Collections Harmonious blend of  design and colours Classic, elegant and  sophisticated  trend laden  Well cut garmen...
The  Collections With 3 collections per  season, comprises  of apparels, bags and  accessories Coordinates – Blazers/ Jack...
The  Reflections Capturing the joys of  being a woman Our collections...Our stores Clothes her every wish and need Our peo...
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Basler

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Transcript of "Basler"

  1. 1. the joys of being a woman
  2. 2. The Brand
  3. 3. The Essence Woven in realms of eternal grace Wrapped in bundles of charm and style And etched through the passages of time … It is where beauty and elegance rhyme
  4. 4. The Legacy The journey begins in 1936 Founded by Fritz and Elizabeth Basler in Berlin, Germany Modern Classics Renowned for high sophisticated fashion for every occasion
  5. 5. The Legacy Global presence Available in more than 60 countries and 1200 retail stores The brand stands for Quality and reflects contemporary fashion
  6. 6. The Woman
  7. 9. Values She looks like it / Reliability / Demanding / Fairness / Open-minded / Discerning Occasion For every occasion / Business / Sportswear / Elegant / Weekend / Casual Fashion Exclusive / Lady-like / Modern Classic / Interesting / Fashionable / Perfect style The Attributes
  8. 10. The Attributes Benefits Social acceptance / Feeling good / Ability to combine / Security / Desirability / Self confidence / Characteristics Continuity / Quality / Sophistication / Love for detail / Value for money / Perfect fit Consumer 35 + / Strong personality / Independent / Settled / Active / Feeling young
  9. 11. The Collections
  10. 12. The Collections Harmonious blend of design and colours Classic, elegant and sophisticated trend laden Well cut garments, using good quality fabrics
  11. 13. The Collections With 3 collections per season, comprises of apparels, bags and accessories Coordinates – Blazers/ Jackets/Skirts/Pants /Accessories Outdoors/Costumes/ Soft combinations/ Light fabrics/Dresses
  12. 14. The Reflections Capturing the joys of being a woman Our collections...Our stores Clothes her every wish and need Our people...Our service Serves her every wish and need Our mission...Our existence Embodies her every wish and need Enjoy the days ahead in Basler

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