2. Business Challenges
Improving corporate communication,
marketing, training and social learningamong
geographically distributed co-workers, customers
and investors.
Empowering workforce to share their knowledge
and experiences
Keeping mobile workforce informed by delivering
content and media to their mobile and personal
devices
Creating effective, engaging and measureable
corporate compliance & training programs
Improving and automating engagement with
customers and prospects
3. Solution
YouTube, Netflix and several Video Sharing sites
have motivated organizations to solve these
business challenges through the use of internet
video
Business goal is achieved by sharing related live
or on-demand videos privately or publically
Video is shared with a targeted user base to
achieve specific business goals associated with
the user base
Finally, in-depth video analytics such as who
watched, what, how much and when etc. provides
the necessary intelligence and opportunity to
relate this data with business results
4. Exponential growth of Video in Social
Media, Entertainment , Commercials
• Cisco predicts 80% Internet Traffic by 2015 will be
video.
• Nearly 33 billion video content views occurred during
a month
• 84.8 percent of the U.S. Internet audience viewed
online video.
• Google Sites, driven primarily by video viewing at
YouTube.com, ranked as the top online video content
property in June with 154.5 million unique viewers,
followed by Yahoo! Sites with 51.5 million,
Facebook.com with 49 million, VEVO with 46.2 million
and Viacom Digital with 38.9 million
• The duration of the average online content video was
6.8 minutes, while the average online video ad was
5. Typical Enterprise Video
Challenges
Video requires high bandwidth & CPU to host and
playback
Video requires high storage consumption
Unknown Network support for playback of
reasonable quality or high definition video delivery
within enterprise
Manual Encoding & Transcoding of video is time
consuming & painful
On-premises encoding infrastructure will remain
underutilized
Cloud encoding is fast and cost effective but there
may be security concerns
5 Universal playback across variety of devices is a3/6/2013
6. Typical Enterprise Video
Challenges
Video playback integration with Line of Business
Application
Video encryption & security
No HTML5 support for Video Encryption or DRM
Content access & rights management
On-Premises solutions may overload Enterprise IT
Data Center
There are security concerns around Cloud Solution
Is Hybrid a good solution ?
Measuring ROI by co-relating business results with
viewing analytics
8. Key Features
• A centralized Video Portal for private • API support to extend functionality or
and public video distribution integrate with other systems
• Fully brand able /white label portal • Brand-able players, ability to create
players
• Provide live or on-demand video • Support Encryption or DRM
delivery
• Content security & access rights • Ability to export video analytics
management
• Upload self-produced videos by • Flexible deployment to suit business
authorized viewers with approval needs such as On-Premise, Cloud and
process to publish Hybrid
• Content workflow management • Support Enterprise and Public Content
Delivery Networks
• Ability to embed video • Ability to edit content without changing
URL
• Video synchronized with PowerPoint • Provide tools for automatic ingestion
and encoding of content
• Ability to add meta data, search inside • Transcoding for multiple devices
Video meta
• Search spoken words in the video • Version control for published videos
• Video playback across mobile devices • Support to ingest videos of all popular
9. Key Features
• Web based Movie Editor to perform • User management, user groups, user
basic video editing , PowerPoint rights management
synchronization or authoring
interactive rich media presentations
• Ability to proactively engage viewers • Integration with CRM for close loop
through campaigns marketing scenarios or creating
workflows to suggest video to viewers
• Ability to analyze and compare • Ability to track and analyze detailed
campaigns viewing history of all videos
• Social media integration • Interactive Video with quizzes, polls,
surveys etc.
• Evaluate viewer through branch-able • Issue viewing completion certificates
quizzes for compliance, education & training
• Integration with Enterprise search • Ability to track viewership i.e who
watched, what was watched, when
was it watched and how much was
watched
• Support Smooth streaming or adaptive • Integration with Enterprise Applications
bit rate streaming to adjust video such as AD/LDAP, SharePoint, Content
playback quality based on available Management Systems, Learning
bandwidth and device screen size for Management Systems (LMS) , CRM or
optimal playback experience video conferencing systems such as
