SEO Q&A 1: Transferring PageRank from One Domain to Another

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What happens when you move a website from one domain to another (e.g. when a business does a re-branding)? Is there a way to do so without losing your PageRank and all the effort you put into SEO?
Watch the presentation to find the answer.
Full, narrated video here:
http://imimpact.com/seo-qa-1-transferring-pagerank-to-a-new-site/

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SEO Q&A 1: Transferring PageRank from One Domain to Another

  1. 1. SEO<br />Q&A<br />
  2. 2. Children’s Shoes<br />Women’s Shoes<br />Men’s Shoes<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />
  3. 3. SHOES<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Children’s Shoes<br />Women’s Shoes<br />Men’s Shoes<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />
  4. 4. Can I transfer PageRank,<br />Rankings, Authority etc.<br />from the smaller sites to <br />the new, big site?<br />
  5. 5. Clone<br />Site<br />Filename = Filename<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Filename = Filename<br />
  6. 6. 301 Redirect<br />Webmaster Tools:<br />“Change of Address”<br />
  7. 7. SHOES<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Children’s Shoes<br />Women’s Shoes<br />Men’s Shoes<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />Sub-Page<br />
  8. 8. Possible: Yes<br />Pleasant: No<br />
  9. 9. Marketing Perspective:<br />Specialized is better than General.<br />
  10. 10. Long-Tail, Exact Match Domain Name<br />“Brand” Name, Other SEO Factors.<br />
  11. 11. SEO<br />Q&A<br />

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