Test
Upcoming SlideShare
Loading in...5
×
 

Test

on

  • 410 views

 

Statistics

Views

Total Views
410
Slideshare-icon Views on SlideShare
410
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Test Test Presentation Transcript

    • Company Profile – Catalyst DNA
      Catalyst DNA was formed in 2002 by Theo Payne, Carla Killeen and Shane Ó Mearáin to provide through the line creative, graphic design and branding.
      In 2004, Stephen Kenealy and Bharat Sharma joined forces with us to provide web design and development consulting services.
      All our staff are senior creative and technical experts with experience gained in Dublin, Amsterdam, Madrid, Jaipur and Sydney. We maintain lasting loyal one to one relationships will our clients and we are available to them at all times.
      Catalyst DNA is a flexible, adaptable agency with the know-how to deliver.
    • Catalyst DNA – Core Clients
      Aviva
      AA
      Enterprise Ireland
      Eirgrid
      Greenstar
      Royal College of Surgeons
      Wilton Capital
      Mundipharma
      Park Hotel Kenmare
      Bespoke Trustees
      Bewley’s
      Cathedral Financial
      EasyTrip
    • Catalyst DNA – Structure
    • Catalyst DNA – Services
      Branding and Corporate Identity / Graphic Design
      Advertising creative
      Digital creative
      Campaign delivery
      Print Management
      Web design and development
      Social media app design and development
      Media planning and buying (with partners GT Media)
    • Catalyst DNA – Supply and Delivery
      Creative and Print quotes – 1 to 2 days (depending on complexity)
      Initial response to web design & development brief – 1 week
      Initial response to campaign brief – 1 week
      Initial response to graphic design brief – 3 days
      Response to rush ads (rates/regulatory notices) – same day
      Changes / Amends – same day
    • Catalyst DNA – Present contracts
      Current core retainers are:
      AVIVA since 2004 (as VIVAS Health)
      AA (since 2007)
      Greenstar (since 2006)
      Enterprise Ireland (since 2009)
      Mundipharma (since 2005)
    • Catalyst DNA – Pricing structure per hour
      Senior Account Manager – €150
      Senior Web Developer – €150
      Senior Creative – €150
      Graphic Designer – €110
      Graphic production/artworker – €80
    • Wilton (Capital and US Commercial)
      The Wilton Capital brand was entirely created by Catalyst DNA. We used an astrolabe as the basis of the Wilton logo and from there, we developed the look and feel for all their communications.
    • VIVAS Health
      Our team created all BTL material such as corporate stationary, application forms, welcome packs, sales brochures, display stands, compliance handbooks, broker sales material. We also produced tactical national/regional press and digital campaigns.
    • From VIVAS Health to health from AVIVA
      Due to the buyout of VIVAS Health by Hibernian, there was an interim phase where the look and feel of VIVAS Health was retained but renamed as Hibernian Health. From this point, we then re-branded all communications across to Hibernian Aviva Health to link in with the imminent global branding of Aviva owned operations. As soon as this process was complete, we then then migrated the brand again to full Aviva branded collateral. This process was carried out over an 18 month period.
    • VIVAS Health – Digital campaigns
      Price Promo
      (Shaking clock)
      Price Promo
      (Burning Wallet)
      Online Health Check
    • Aviva – ‘Christmas Crackers’ campaign
      Tear-off door drop DM
      Press ads
      EDM
      Money off campaign run over Christmas 2009. Campaign ran across regional and national press, online banners, EDM, DM, Broker comms.
    • Cuisine de France – Brand campaign samples
      Through the line campaign
      30 sec TVC with 10 second cutdowns
      48 Sheet and 6 sheet outdoor
      30 and 10 radio ads
    • Trevor O’Rourke
      • 30 years experience in the Sponsorship and Events industry in Ireland
      • Founder and managing Director Media Sports
      • 1984 to 1997
      • Managing Director II Proximity (BBDO btl agency in Dublin)
      • 1997 to 2002
      • FAI Commercial and Media Division
      • 2002 to 2005
      • Independent Consultant
      • 2005 to date
    • Sponsorship Clients
      • Opel/FAI 1985 to 1997
      • Eircom/FAI 1997 to 2002
      • Eircell/RTE “Who wants to be a millionaire”
      • Renault/RTE “Late Late Show”
      • Renault Formula One RTE coverage
      • Rothmans Williams Formula One
      • Aer Lingus Ryder Cup
      • Aer Lingus Millennium Skyfest
      • Govt Millennium Celebrations
      • FAI 10 year Tickets-Aviva Stadium
      • Solheim Cup 2011
      • Special Olympics International
      • Top Gear Live/Taste of Dublin
      • Vodafone GAA
      • Champion Sports/Vodafone promotions
    • Event Management Clients
      Aer Lingus Skyfest
      Aer Lingus Corporate Golf
      PJ Carrolls/Rothmans Corporate Golf
      MasterCard Corporate Golf
      MasterCard Andrea Boccelli Concert
      Whirlpool/Taste of Dublin Festival
      Whirlpool Corporate Golf
      Client Hospitality FIFA World CUP
      Italy 1990/USA 1994/Japan 2002
      Client Hospitality 6 Nations Rugby
    • Sponsorship Services
      • Strategic planning
      • Working to brief
      • Identify potential properties
      • Assess brand fit
      • Preliminary report and budget
      • Contract negotiation
      • Contract maximisation
      • Ongoing liaison