Company Profile – Catalyst DNA Catalyst DNA was formed in 2002 by Theo Payne, Carla Killeen and Shane Ó Mearáin to provide through the line creative, graphic design and branding. In 2004, Stephen Kenealy and Bharat Sharma joined forces with us to provide web design and development consulting services. All our staff are senior creative and technical experts with experience gained in Dublin, Amsterdam, Madrid, Jaipur and Sydney. We maintain lasting loyal one to one relationships will our clients and we are available to them at all times. Catalyst DNA is a flexible, adaptable agency with the know-how to deliver.
Catalyst DNA – Core Clients Aviva AA Enterprise Ireland Eirgrid Greenstar Royal College of Surgeons Wilton Capital Mundipharma Park Hotel Kenmare Bespoke Trustees Bewley’s Cathedral Financial EasyTrip
Catalyst DNA – Structure
Catalyst DNA – Services Branding and Corporate Identity / Graphic Design Advertising creative Digital creative Campaign delivery Print Management Web design and development Social media app design and development Media planning and buying (with partners GT Media)
Catalyst DNA – Supply and Delivery Creative and Print quotes – 1 to 2 days (depending on complexity) Initial response to web design & development brief – 1 week Initial response to campaign brief – 1 week Initial response to graphic design brief – 3 days Response to rush ads (rates/regulatory notices) – same day Changes / Amends – same day
Catalyst DNA – Present contracts Current core retainers are: AVIVA since 2004 (as VIVAS Health) AA (since 2007) Greenstar (since 2006) Enterprise Ireland (since 2009) Mundipharma (since 2005)
Catalyst DNA – Pricing structure per hour Senior Account Manager – €150 Senior Web Developer – €150 Senior Creative – €150 Graphic Designer – €110 Graphic production/artworker – €80
Wilton (Capital and US Commercial) The Wilton Capital brand was entirely created by Catalyst DNA. We used an astrolabe as the basis of the Wilton logo and from there, we developed the look and feel for all their communications.
VIVAS Health Our team created all BTL material such as corporate stationary, application forms, welcome packs, sales brochures, display stands, compliance handbooks, broker sales material. We also produced tactical national/regional press and digital campaigns.
From VIVAS Health to health from AVIVA Due to the buyout of VIVAS Health by Hibernian, there was an interim phase where the look and feel of VIVAS Health was retained but renamed as Hibernian Health. From this point, we then re-branded all communications across to Hibernian Aviva Health to link in with the imminent global branding of Aviva owned operations. As soon as this process was complete, we then then migrated the brand again to full Aviva branded collateral. This process was carried out over an 18 month period.
VIVAS Health – Digital campaigns Price Promo (Shaking clock) Price Promo (Burning Wallet) Online Health Check
Aviva – ‘Christmas Crackers’ campaign Tear-off door drop DM Press ads EDM Money off campaign run over Christmas 2009. Campaign ran across regional and national press, online banners, EDM, DM, Broker comms.
Cuisine de France – Brand campaign samples Through the line campaign 30 sec TVC with 10 second cutdowns 48 Sheet and 6 sheet outdoor 30 and 10 radio ads
30 years experience in the Sponsorship and Events industry in Ireland
Founder and managing Director Media Sports
1984 to 1997
Managing Director II Proximity (BBDO btl agency in Dublin)
1997 to 2002
FAI Commercial and Media Division
2002 to 2005
2005 to date
Opel/FAI 1985 to 1997
Eircom/FAI 1997 to 2002
Eircell/RTE “Who wants to be a millionaire”
Renault/RTE “Late Late Show”
Renault Formula One RTE coverage
Rothmans Williams Formula One
Aer Lingus Ryder Cup
Aer Lingus Millennium Skyfest
Govt Millennium Celebrations
FAI 10 year Tickets-Aviva Stadium
Solheim Cup 2011
Special Olympics International
Top Gear Live/Taste of Dublin
Champion Sports/Vodafone promotions
Event Management Clients Aer Lingus Skyfest Aer Lingus Corporate Golf PJ Carrolls/Rothmans Corporate Golf MasterCard Corporate Golf MasterCard Andrea Boccelli Concert Whirlpool/Taste of Dublin Festival Whirlpool Corporate Golf Client Hospitality FIFA World CUP Italy 1990/USA 1994/Japan 2002 Client Hospitality 6 Nations Rugby