Tired of the same old marketing strategies
you’ve been using for years?
Have a new business venture that
needs a new marketing plan?
Try some of these fresh marketing strategies
for your business today.
Embrace the Competition
Businesses in the same sector are communicating, co-marketing, and
embracing elements of each other’s business plans, in order to
With increased transparency of the internet and digital media,
customers can and will research comparative information and make
their own decision.
Make it easy for the customer to understand the risks and benefits of
your company over another.
Make Advertising With Social Media Fun
Before you invest in any expensive advertising, try social media
Already have a standard Facebook, Twitter and Instagram account?
Try some new giveaways and contests to keep customers engaged.
Publicize the winners and promote their businesses in return. Post
information on social media that reveals a bit about yourself, your
employees, or some fun or whimsical side of your personality or your
business that is unexpected.
Use social media to have fun with your customers, and they will keep
engaging with you on social media.
Be an Honest Broker
Build an honest business by representing yourself well and
co-marketing with other businesses that do the same.
When you honestly can’t meet a customer’s need, refer them to your
Grow a network of business partners that your clients trust to work
with on a variety of projects, and you won’t lose a customer — you will
grow a robust company with a long history of loyal followers.
Start a Referral Program
Never underestimate the purchasing power of a direct referral.
Many businesses have testimonials from satisfied customers on their
websites, but those alone don’t always convince the customer to buy.
Referral programs can be as simple as offering existing customers a
discount on monthly membership, or a percentage off new purchases
in exchange for recruiting new customers to try your company.
Typical referral rates vary from 5 to as much as 20 percent or more.
Do some research on other similar companies and their referral rates
and survey your existing customers before setting your rate, and
watch your network of customers grow.
Build Social Consciousness
Your business is not just about building an empire, it is about leaving
Make it a point to regularly partner with non-profits and charitable
Start simple by offering special promotions with one organization, or
build an entire business plan on a formal partnership.
Geniunely engage your employees as part of the community and you
will be surprised at how organically your following grows, as likeminded people join your cause.
No matter what your business, you can
always gain a fresh perspective from trying a
new marketing strategy.
And remember — if you don’t fail along
the way, you just aren’t trying hard
enough. What will you try next?
Please contact us today to set up your FREE 30-minute consultation with
Shane Barker immediately!
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